Over Super Bowl Week 2018, downtown Minneapolis was filled with red carpet events that all provided invaluable celebrity marketing opportunities for brands. One such 3-part event series took over The Machine Shop on Friday: the 6th annual BIG GAME EXPERIENCE, presented by American Airlines + Casper. Produced by The h.wood Group, IFA, ELEVATION Sports Marketing, the BIG GAME EXPERIENCE was one of the weekend’s top highlights.
The BIG GAME EXPERIENCE featured three exciting, invite-only events. First, VIP’s attended an “Inside the Game: Insider Hall of Fame” Q + A lunch hosted by Mike Greenberg, which featured special guest speakers like NFL Hall of Famer Jerome Bettis and Ray Lewis. At this star-studded luncheon, attendees enjoyed warming up from the freezing Minneapolis temperatures with tasty McCafe beverages by McDonald’s.
The second event was an exclusive “Foxx & Friends Dinner” for VIP’s hosted by none other than Grammy/Academy Award Winner Jamie Foxx. Featuring Shaquille O’Neal (aka DJ Diesel) spinning today’s hottest tracks on the turntables, this star-studded fête gave Foxx’s celebrity friends a glamorous space to mingle and celebrate all things Super Bowl 2018. The attendees also enjoyed sipping on luxe champagne by Perrier Jouet.
After the dinner, big names like Instagram stars Don Benjamin & Liane V, former Miss Universe Olivia Culpo, and actor Jesse Metcalfe flocked to the “Bootsy Bellows Big Game Pop Up” after party that featured a live performance by rapper 21 Savage. At the party, stars sipped on specialty cocktails by Absolut Elyx, Perrier Jouet, and Budweiser while listening to tunes celebrity deejays Devin Lucien and Fred Matters. The attendees also snacked on tasty Mac Jr. sandwiches and fries by McDonalds.
Based in Los Angeles, The h.wood Group is a hospitality and lifestyle company that is renowned for their nightlife & restaurant establishments like Bootsy Bellows LA and Poppy. Founded by entrepreneurial powerhouses John Terzian and Brian Toll, The h.wood Group consistently throws see-and-be-seen soirees that always attract today’s top entertainment stars. Their incredible BIG GAME EXPERIENCE was one for the books and the perfect way for brands to connect to celebrities and the prestige of Super Bowl Week 2018.
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Source: Home Business
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