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Interview with Email Ecommerce Mogul Scott Keyes
Since the late 1990’s, email has been the biggest direct marketing channel. Email has evolved, but the same principles apply: Give value, be consistent and targeted. No one knows this better than Scott Keyes, founder of Scott’s Cheap Flights. Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson interview Scott Keyes, to talk about how he founded Scott’s Cheap Flights in a Denver coffee shop and has grown it to 30 team members based across 10 time zones.
As Scott’s Cheap Flights is an email subscription service, Scott Keyes understands that it’s important to make every email worthwhile in already busy inboxes to gain credibility, so that your audience will be inclined to refer friends and family. Scott’s Cheap Flights has more than one million subscribers, 100K Twitter followers, 138K Facebook fans – and broadcasts weekly via Facebook Live.
Subjects discussed in podcast include:
- Tactics to use with email to drive value
- Systems or technology to use with email management
- Tips for growing your email list
- Email lessons learned from Scott Keyes – the good and the bad
- How to develop your voice and brand consistency with your audience
So tune in and learn how you too can use email to become an ecommerce mogul, with advice from Scott Keyes, founder of Scott’s Cheap Flights.
Episode Sponsor: Global Venture Services * www.workparttimelivefulltime.com
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