I’ve always loved the psychology behind why people buy. It’s what originally attracted me to sales and marketing when I was in college. I’ve always loved the study of persuasive headlines and compelling video ads. I’ll admit that I think less about shipping than I probably should. If we want to talk about pure conversion rates and growth, shipping is a huge deal.
That’s why I decided to invite Akhilesh Srivastava, CEO of Fenix Commerce, on to the show to talk about improving shipping, both pre and post-sale. Akhilesh knows a thing or two about this topic. He’s worked for big brands like Walmart, Nike, Petco, Staples, and Microsoft. Prior to starting Fenix Commerce, he was in charge of shipping and returns for eBay. He’s spent the last 10+ years living in the data behind shipping practices both on its impact on sales and the costs behind it for merchants.
Here’s a quick look at some of the fascinating points we dive into:
- How studies of eBay customers consistently revealed that 2 of the top 5 reasons people decide to buy or not buy are related both to shipping costs and shipping time.
- How the “get it by” feature can improve conversions and reduce abandoned carts by 20% or more.
- How Men’s Wearhouse is using the “get it by” feature and how it’s now been identified as their largest top-line growth opportunity for 2019….wow!
- Practical tips to lower shipping costs and improve your speed.
- How the USPS can “fill in some gaps” for you and help improve your speed of shopping
Source: E commerce Evolution
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