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Interview with Selling to the C-Suite Author Dr. Steve Bistritz
How do the best salespeople become trusted advisers to business owners and top executives? It’s all about preparing the right message, and then getting in front of the right influencers and decision-makers. As a home-based business owner, your goal is to close big sales and establish loyalty for the long-term. To chart these waters, Sherilyn Colleen, Managing Editor, and Richard “Captain” Henderson interview Dr. Steve Bistritz, a top-level sales guru and author of Selling to the C-Suite. He will help you to meet and successfully sell to the unique expectations of business owners and executive buyers.
Subjects discussed in the podcast include:
- What are the best ways to gain access to the executive level?
- How do you identify the relevant executive for the sales opportunity?
- What is the impact of digital natives reaching the boardroom?
- How are online tools and social media revolutionizing the way executives buy?
- How can salespeople establish and sustain trust and credibility at the executive level?
Dr. Steve Bistritz has more than 40 years of high-tech sales, sales management and training management experience. He is the best-selling author of Selling to the C-Suite (second edition) and speaker in the field of sales, sales management and selling to executives. Through OnTarget, Steve led the development of sales training programs for tens of thousands of salespeople worldwide. Steve holds a doctorate in human resource development from Vanderbilt University and is currently president of his own sales training and consulting firm, SellXL (www.sellxl.com)
So tune in for hard-hitting messaging advice from expert Cam Barber.
Episode Sponsor: Safety Technology * www.helpdefendpeople.com
The post Podcast – Selling to the Top Level – Interview Steve Bistritz Author of Selling to the C-Suite appeared first on Home Business Magazine.
Source: Main home business mag