You can succeed with social media even if your organization doesn’t have the brand recognition of a multi-billion dollar corporation
By Jeremy Juhasz
Small businesses and nonprofits face a different set of circumstances when it comes to social media marketing than their larger for-profit counterparts, namely, smaller budgets, fewer employees and a greater priority on traditional forms of marketing. When it comes to social media, it’s important to remember the 5 P’s:
1.) Plan – Identify what you hope to accomplish and create a strategy to take you there.
2.) Patience – Nothing happens overnight. It takes time to develop relationships and establish credibility with your brand and your target audience.
3.) Persistence – You must be stubbornly committed to your goals and your strategy.
4.) Pay (what you can) – These days, especially on Facebook, it’s a pay-for-play landscape. Pay where you can, if you can.
5.) Prioritize – Take the time to identify those tasks critical to your success and make them a priority.
You can succeed with social media even if your organization doesn’t have the brand recognition of a multi-billion dollar corporation. If you remain even-keeled and set realistic goals, the return on investment will follow. HBM
Jeremy Juhasz is a social media strategist at EMSI Public Relations and was a panelist for the Tampa Bay Marketing Summit, Jeremy has years of experience managing social media marketing for the nonprofit sector.
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