Email marketing is one of the most effective ways to build the readership for your blog.
A full-service email marketing company can help you with executing a foolproof strategy for your blog. It can be used to promote the content and drive traffic to your resources. Eventually, it will help you get more visits and enhance the search engine ranking.
Likewise, email marketing contributes to building stronger relationships through pull marketing, a form of inbound marketing. As a result, these relationships bring conversions and drive business growth in the long run.
So…how will you employ email marketing for your blog?
Let’s discuss the process in easy steps.
Go for an email marketing platform that is compatible with WordPress (or the platform that hosts your blog).
If you ask me, ConvertKit is one of the best email service providers for bloggers. It is affordable, user-friendly, and allows you to create well-designed HTML emails. You can integrate it with your blog and send high-converting emails. Alternatively, you can use tools like Mailchimp that have an exclusive WordPress plugin. This will impart a seamless email marketing experience to bloggers.
1. Build a quality subscriber list.
Now, to get the ball rolling with impactful email marketing, you need a quality subscriber list. For that, you will need a top-notch sign-up form on your blog or website. Without subscribers, your email marketing strategy will be like a punctured tire that doesn’t go anywhere.
Here’s an example of a brilliant sign-up form by the Content Marketing Institute (Informa).
Furthermore, it is advisable to follow the double opt-in strategy to maintain a healthy email list with people who are genuinely interested in hearing from you.
2. Draft catchy subject lines.
Once you are ready to employ email marketing, the first thing to take care of is the subject line.
Use attention-grabbing subject lines that pique the subscriber’s curiosity and make them open the email. Personalize it with the user’s first name. If possible, add emojis to impart a human touch to the subject lines. Likewise, do not mislead the readers with clickbait subject lines. Keep it straightforward so that they know what to expect in the email.
Check out this example by Brafton. The subject line is clear and lets the users know what the email is about.
3. Share the latest blog posts in the form of newsletters.
Send out regular newsletters to your subscribers to promote the latest content you have posted on your website. By doing so, you will be able to increase the traffic to your website and engage more people. According to your preference and target audience, you can send out weekly, monthly, or quarterly newsletters.
Take a look at this content promotional newsletter by Email Uplers. They have highlighted the best reads of the quarter in their email.
4. Repurpose the blog content as an email.
If you are a blogger, getting website visits will be an important objective of your email marketing strategy. Similarly, you must send out informative emails to achieve this. Instead of reinventing the wheel every time, you can repurpose the content published on your blog and send it as an email.
Here’s an example to demonstrate how to do it.
This tactic will establish you as a thought leader and attract more visitors to your blog.
5. Use the power of email marketing and affiliate links.
Promoting a company’s products or services in exchange for a commission on successful conversions is known as affiliate marketing. Remember all those unboxing videos on YouTube? Yes, most of them are a part of affiliate marketing.
In addition to your content, you can also promote affiliate products and links in your emails. However, just make sure that these products are relevant to your subscribers. While it is a great way to earn additional revenue, it can backfire and make you come off as spammy if not done carefully.
For example, if you want to promote an affiliate link in the email for a web hosting provider, write about all its advantages and why the reader should invest in it. After that, you can subtly share your affiliate link in the “BUY NOW” CTA button. Let the readers know that it is an affiliate link.
In conclusion, let me share a quick email marketing tip for all the bloggers out there.
Make sure that you have a compelling lead magnet to bring a steady flow of subscribers to your email list. Likewise, keep A/B testing your emails to see what resonates the best with your audience and then optimize your strategy for optimum results.
Source: Personal Branding Blog