Why SEO Should Be a Cloud Computing Brand’s Best Friend
If Google isn’t your best friend as a brand, then what’s the point of marketing yourselves, to begin with? For a brand to become recognizable and stand out among its competitors, having a strong presence on Google is a must. Search engine optimization (SEO) is the way to get you ranked highly on the top search engines and ensure you’re thanked by countless customers who have discovered your brand for the first time in their quest for top-quality products/services.
Leveraging SEO has been a big help for brands looking to expand their outreach and position themselves higher in the marketplace, getting a fraction of the 75% of people who don’t spend time surfing past the first page of search engines. Especially as a cloud computing brand that strives to educate customers on your SaaS, PaaS, or IaaS solution, you need keyword-optimized content that’s easy for people to find and understand so they can start investing in your offerings.
Keywords Help Your Brand Become More Competitive
Keyword research empowers good SEO, giving it the necessary foundation to position content higher on search engines, thus making any aspect of cloud computing easy to find. That’s both for keywords specifically about an area of cloud computing or a wider industry keyword you’re trying to improve your rankings for.
The rule of thumb when picking keywords for your cloud computing brand is opting for less competitive keywords that yield a low keyword density yet have a strong high search volume. Highly competitive keywords will cause you to take a longer time to earn high rankings on search engine results pages (SERPs). Having a good keyword research tool like Ahrefs, for example, allows you to see where certain keywords related to cloud computing are ranked. You can see how often certain keywords are used and play around with variations of the keywords to see which ones have a low density yet a decent search volume that makes it more likely for you to appear on the front page of Google.
Over 92% of keywords get ten or fewer searches monthly, while many pages struggle to rank highly in search results within the first year. Choose keywords that aren’t overused for deployment, architecture, or the software solutions your brand offers, opting instead for keywords that will improve your placing and make your content more unique.
Keyword Placement is Also Important
Keyword placement is just as important as getting the right keywords. Just putting a keyword in every sentence won’t do the trick. Sure, you’ll want to place your keywords in as much of the body of your content text as possible. However, you should also consider using your keywords in headings, subheadings, and meta descriptions so that when people see snippets of your cloud computing content, they know exactly what you’re addressing from the get-go. Beware of keyword stuffing since Google will punish you for it.
In other words, don’t stuff your keywords on your content pages like a turkey at Thanksgiving. Ensure your keywords appear as naturally as possible throughout the content. Using one main keyword for your content, plus two or three variations of the keywords is the best practice to use when making your cloud computing content SEO-optimized. You can use location as one of the variations too. For example, SaaS solutions (the main keyword) can easily morph into SaaS solutions in Los Angeles if your want people in the Los Angeles area specifically to find your website without mining through social media.
Get As Many Backlinks As Possible
Backlinks are also an essential part of search engine optimization for cloud computing brands trying to elevate their market positioning.
More quality backlinks mean better ranking prospects on SERPs, with those backlinks sourced from highly-reputable and trustworthy brands throughout your industry. By having credible sites linked to your cloud computing website, your cloud computing brand garners increased authority and trust, improving your prospects for being a top industry name. Search engines like Google reciprocate reputable, high-quality backlinks with high rankings. As a result, cloud computing providers optimize the quality of their leads while also leading to more prospective customers who are likely to convert.
You can get backlinks in various ways, including experts within the SaaS, PaaS, or IaaS space who have strong knowledge of the software tools you’re selling. Your backlinks can come from:
- Providing blog content with a high-value proposition
- Through linkable, easy-to-digest infographics
- Creating a strong internal linking structure
- Consistent content promotion
- Guest posts, particularly from thought leaders
The more backlinks you have, the more likely your page will generate organic traffic from Google. Just ensure that you check your content as much as possible to eradicate spam.
Internal Linking Also Helps
Just as important as accumulating backlinks is improving the quality of your internal links. Your internal links ensure more traffic is directed towards other aspects of your cloud computing blog content, reducing bounce rates and keeping prospects invested enough in your content, so they see the range of services you offer.
You can consistently interlink various pages or any pricing pages so visitors know how much they have to pay for your services. Internal linking also allows search engines to notice any new pages on your website, ensuring that Google, Bing, or other comparable search engines see how your website is developing, prompting them to feature your content more prominently.
Check your internal links to ensure that they aren’t broken or linking to the wrong pages. Quality internal links are vital too.
SEO Also Helps To Put Over Your Old Content
Search engine optimization is a constant learning process, allowing you to adopt new tactics and give your cloud computing content the sprucing up it needs.
Sure, new content will always help your SEO potential, especially with strong keywords and backlinks. But, with that coveted SEO knowledge, you can also promote some of your older content, update it and generate new leads, as well as increase traffic. One study indicated that just over 51% of brands that update their old content regularly see traffic boosts and improved lead generation, boosting their prospects of attracting highly-invested customers.
Updating content is essential in the cloud computing industry, given that things constantly evolve within the space, leading to necessary updates. Updating content shows that you’re staying relevant within your industry and abreast of the latest industry trends. When updating content, you can republish one of your older posts with keyword-optimized content that builds on the points you originally made when you wrote the content. You will improve your SERP ranking by leveraging your old content with new twists.
Look for things like the number of outbound links you have, as well as social shares and content relevancy when republishing your old content. Ensure that the URL remains the same and keep the keywords. Include an editor’s note as well to make clear when the content was originally written and improve the meta description to illustrate this newness further.
By establishing a relationship with Article-Writing.Co, you will get more of the nuances and quality tips you need to elevate the features of your cloud computing brand and make them the envy of competitors everywhere. Reach out to our blog writing experts, and let’s improve your content creation capabilities to make your cloud computing brand the best!
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