Every business needs an effective marketing process to get attention and generate interest in a product or service. Digital marketing is a great option for companies that want a flexible marketing system at a lower cost. Use these tips to find more prospects and convert a higher percentage of prospects into clients.
Search engine optimization
As HigherVisibility explains, search engine optimization (SEO) is a strategy to increase your website’s visibility. A higher search engine ranking will drive more prospects to your site, which increases your ability to convert prospects into customers.
An SEO consultant can help you determine the most important keywords for your particular industry. If you work in financial services, for example, a consultant might determine that “money management” and “personal finance” are the most popular keywords used in searches by your target market. Once the keywords are identified, an expert can help you position the keywords on your website pages.
Content marketing is the process of creating relevant content for your target market and distributing content to get attention and generate growth and interest. Once a prospect reads your firm’s content, you can build a relationship with the consumer by offering additional content that helps to solve a problem or educate the audience. Along the way, you can offer your products and services, and convert prospects into customers.
Almost half of consumers between the ages of 18 and 49 years old get their news and information online, so a content marketing strategy can be effective for this group. This audience is looking for information online each day, and your website’s content can educate and inform the reader.
Content marketing conversion rates may be six times higher than other marketing strategies, and with the increase in ad blocking being used, finding new customers with traditional online ads is a less effective approach.
A customer journey
Your marketing plan creates a journey that allows a prospect to learn about your business and become a client.
Assume, for example, that you manufacture hiking boots, jackets, and other gear for outdoor activities. Your target market is men and women between 18 and 40 years of age, and your typical customer is well educated and frequently searches for information online.
Your first step is to work with a marketing expert to design your website and decide on the words and images you’ll use. Based on your expert’s advice, you decide to feature a blog on your homepage, and add other pages with pictures and written explanations of your products. You also create an online checkout function for your website.
After performing research, your marketing consultant places the keywords “outdoor gear” and “outdoor clothing” on your web pages and in your product descriptions. You use the keywords to create topics for your blog posts, including “Outdoor Gear For Your Next Hike”, and you include the keywords in the title and in the first paragraph of each blog post.
An opt-in button allows a user to download additional information from your site, such as a whitepaper, eBook, or video. In exchange, the reader provides his or her email address, which gives you permission to send follow-up emails.
Opt-in buttons can be positioned on your website and in your content so that readers see your offer repeatedly as they view your site. You work with a marketing consultant to create an opt-in called “30 Great Hiking Trips in Colorado”, a 30-page guide for hikers.
Once a prospect clicks on the button and downloads the guide, you can send a weekly newsletter with in-depth information that is not on your website. Your newsletter includes your product offerings, and some prospects who read your newsletter may become customers.
Flexibility at a lower cost
Digital marketing allows you to build an effective marketing process at a lower cost than traditional methods. As your customer preferences change, you can easily change your online marketing message. Use these tips to attract more prospects and convert them into customers.
Source: Home Business
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