So, you’ve decided to create a startup. It’s an exciting time, especially if you have a winning idea, but the challenge is selling it to people. It all starts with a name. When people hear the name of your company, you want them to be intrigued and excited.
Eventually, you want that name to resonate with people. It should become a brand that everyone knows and loves. When I say the names Amazon or Coca-Cola, you immediately know what I’m talking about. Join us as we explore ten tips for giving your startup a great name.
10 Tips for Naming Your Startup
What’s in a name? History will tell you that it can make or break a brand. You may have found some creative ways to raise capital, but your long-term success is based on the name you choose. It’s an important decision, so let’s find out how you can choose one that will translate to success in your future.
1. Choose a Name with Meaning
Your name should carry some sort of story with it. At the very least, it should have positive connotations associated with it. Once you’ve decided on a name, look up the words behind it and anything that may relate to them.
Remember that your company’s name will ultimately be its identity. The name will be on everything associated with your business. It should not only reflect the company’s concept and culture, but it should also help people understand what you do.
If you are in the service industry, for example, the name should represent your unique service. If you offer accounting services, consider including the word “accounting” in the name.
2. Make It Easy to Pronounce
Your customers should never struggle with your startup’s name. Choose something that rolls off the tongue. Having something that’s catchy is also helpful because it will stick in the minds of your customers.
Including a common phrase in your name, or alliteration can both contribute towards making your name catchy. In either case, make sure it’s easy to spell. While you may be tempted to twist a typical word into a different spelling, it could do more harm than good. Think about the difficulty your customers may have when they try to search your business online and that will help you guide the spelling.
3. Ask for Feedback
Don’t be afraid to ask for help. Talk to other members of your business, friends, family, or reach out to fellow business owners to elicit feedback. Present them with several of your potential choices to see what they think.
Be ready for some honest feedback from your fellow colleagues. If you love a name, but several people don’t, it may be worth reconsidering your choice.
4. Use a Name Generator
If you’re really struggling with the idea, why not try BusinessNameGenerator.com? It may just give you exactly what you need, or at the very least point you in the right direction. During your brainstorming sessions, you may find that you run into roadblocks.
Forcing your creativity will rarely work, which is why a little outside help can often give you the boost you need. A tool like this one will also suggest unique options that will most likely be unused by other businesses, saving you time in the process.
5. Don’t Follow Trends
While it may sound fun to follow a trend, remember that all trends eventually end. The problem with trends is that they will get results, but only in the short term. Once the trend runs out, the interest will as well.
Ultimately, you should avoid getting swept up in things that won’t last. Ask yourself if something will still be relevant in a year’s time before you include it in your startup’s name.
6. Make Sure It’s Not Taken
It’s very important that you research a name thoroughly before you decide. Check trademarks, search domains, and ensure that you have a unique name before you pull the trigger. A good place to start is the Trademark Electronic Search System.
From there, you should register your own trademark, claim the name on social media, and purchase a domain to ensure none of these things are taken.
7. Don’t Be Too Specific
Choose a name that can grow with you. If you focus too much on a single product or idea, the name will become irrelevant as time goes on. This is a mistake that is far too easy to make, so it’s best to consider the long-term growth plans for your company before deciding on a name.
Think about where you’re going, how you could expand, and take all of these things into consideration before choosing something that hones in on a specific product.
8. Love Your Chosen Name
Choose a name that you’re in love with. Remember, this is about to be your entire life, so you need to be happy with your decision. If you don’t love the name, you never will, and it’s probably not the right decision either.
9. Organize a Brainstorming Session
Grab some colleagues and a coffee if you need to brainstorm. It’s a great way to bring together creative minds. There’s a certain energy that fills a room when people are working together on a creative task.
Having coffee may sound like a classic business strategy, but it really does stimulate the mind and your creativity, so don’t be afraid to brainstorm at a coffee shop.
10. Write Down Your Thoughts
Try writing down whatever comes to mind. Just jot down your thoughts on paper and write out any words or names that come to mind.
A great name will help your startup hit the mark. While there are plenty of other factors that will contribute to your success, a great name is the perfect place to start. Once you have this foundation, you can focus on building your business around it. How did you choose your startup’s name? Let us know in the comments!
Source: Main home business mag
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