The most successful businesses are usually the ones that look for new ways to improve employee engagement. However, while the idea of a constantly motivated workforce sounds appealing, it can be more difficult to accomplish in practice.
One way to achieve a state of near-perpetual employee engagement is to keep everyone well informed and communicative.
You’ll want to give employees the means to talk to each other, share content and information, and even engage in some friendly competition. Fortunately, all of this is achievable through the use of the Smarp app.
In this article, we’ll discuss the importance of employee engagement, and talk about why the Smarp app could be solution you need. Finally, we’ll show you how to use this tool to improve employee engagement. Let’s get started!
What employee engagement is (and why it’s so important)
While the phrase carries an air of “management speak,” true employee engagement boils down to keeping your workers interested and motivated. If your employees feel rewarded in their work, they’re more likely to remain active, and even be inspired to go above and beyond.
There are obviously countless ways you can spur your employees to engage more in your business. Most importantly, you should always communicate clearly with them, and give them the opportunity to share their thoughts and ideas with you on a regular basis.
Offer rewards for particularly motivated employees. This will also let them feel good about putting a personal fingerprint on their work. You probably understand how important it is to feel like what you do matters and that you have some control over your results, and the same goes for your employees.
Above all, unhappy employees work slower and produce lower-quality results across the board. As such, it’s in everyone’s best interests to create an atmosphere of creativity and communication during the workday.
Related: 9 ways to motivate employees
Introducing the Smarp app
Now that you understand how important it is to improve employee engagement — for you and your workers — let’s look at one way you can handle it within your business. Smarp offers a content hub that businesses can use to help employees communicate with each other, browse content relevant to your industry, provide company resources, enable sharing to social media and even participate in competitions and rewards.
Before we look at this app in action, let’s check out a few of its key features and how they can help you improve employee engagement:
Categorized news feeds. You can add news and share content with all your workers, either curated manually or by connecting any number of social accounts and RSS feeds. The content can easily be categorized into whatever categories fit your needs best, so employees can catch up on the topics that interest them most.
Content sharing. Employees can easily share articles and other content with one another – and schedule posts for their personal social profiles. This helps employees to develop their personal brands as thought leaders, while simultaneously helping the company to expand its digital footprint and content reach.
Gamification. A points system rewards employees who share the most content and drive the most clicks. Points can then be used to earn gifts and prizes.
Company resources. You can supply documentation and other helpful resources from a simple-to-access hub.
Moving on, let’s take a closer look at how Smarp works, and how you can use it to offer your employees a carrot they won’t be able to resist.
How to use Smarp to improve employee engagement
To try out Smarp for yourself, you can sign up for the free trial, which doesn’t require a credit card:
Once you’ve entered a few details regarding you and your company, you’ll need to activate your account via an email. When you’ve done that, you’ll be able to sign in and see your company’s new dashboard:
There are a lot of features here, and we don’t have time to cover even half of what’s on offer. However, let’s start with the main area, where you can view your feed.
Here, you can find posts that you and others have shared. You can also share new posts, such as articles you think other employees will find interesting or helpful. Here’s what the “create post” box looks like, with its options for category designations, suggested article commentary for each public-facing sharing channel, and “SmarpScore” reward values:
When people on your team share content on social media, they can accrue SmarpScore points. You can see everyone’s current score in the Leaderboard section:
You can also change the default amount of points each action nets you in the Settings:
Moving on, you can click on the Resources tab to view and add evergreen assets that your employees might find useful. These could be guides, tutorials or just about anything you can think of. When adding a new resource, you can include an image as well as some text content:
Once the resource is saved, you and other users will be able to see it in your dashboards:
Remember those points we talked about earlier? As we mentioned, they can be used to earn rewards to improve employee engagement. You can create any rewards you like in the Perks tab:
When adding a new reward, you can specify what it includes and set the number of points required for an employee to receive it:
Finally, you can also track the performance of your employees and your posts, using the Analytics feature:
This is just scratching the surface of what you can do with Smarp to improve employee engagement. However, it should give you an idea of how the tools it provides can help you connect with your employees.
Above all, remember that work shouldn’t always just be work.
It should also be motivating, fun, and rewarding for everyone involved (whenever possible). Bear this in mind, and you’ll be able to improve employee engagement and create a strong, collaborative atmosphere within your business.
Employee engagement is an important part of running a successful business that people actually enjoy working for. By giving your employees a way to communicate with each other and with you, you’ll have a quality recipe for driving long-term engagement.
In this article, we’ve discussed how the features offered by Smarp might be just what your business needs. By enabling your employees to view updates, share content and create personalized feeds, you can encourage engagement in an organic and rewarding way.
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