Online Content: Tips for Borrowing Responsibly and Protecting Your Own

By Kim Shepherd, Chairwoman With Tom Brennan, Manager, Creative Services You have a successful home business for a lot of reasons, one of which is a habit of posting regularly on social media. Congratulations! However, unless you have a marketing or legal department in your living room, you may not …

How to grow your newly purchased site using content

Hey everyone, Greg here. Today we have a guest post from Dom Wells, founder of HumanProofDesigns.com. Dom has been in the content and affiliate marketing game for a long time, since 2012. His company sells pre-made affiliate websites with done-for-you keyword research and content creation based on aged domains. For …

3 restaurant marketing ideas to drive more orders this summer

Summer is a great time to test out new restaurant marketing ideas and measure what drives the most business to your door. Perhaps you want to drive more reservations with email marketing, or maybe you think an interactive cooking class can get people pumped about your new dishes. No matter …

Take Control of Your Personal Brand’s Search Results

What is a simple, but effective way of taking control of search results for your name? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have …

Google ups the Pixel 3’s camera game with Top Shot, group selfies and more

Google’s Pixel 2 introduced one of the best smartphone cameras ever made and the Pixel 3 brings even more more bells and whistles sure to please mobile photographers. On paper, the Pixel 3’s camera doesn’t look much different than its recent forebear, but because it’s Google, software is where the device …

Strategies to Improve Your Site’s Conversion Rate in 2019

With a host of marketing channels available today, it’s easy for your website to take a backseat to all the trending platforms like Facebook marketing and paid stories. But your website is still where the conversions that matter happen, which means you need to pay close attention to the strategies …

It is not particularly easy to change human behaviour by design

Many of the techniques employed by modern illusionists rely on a thorough grounding in the research of psychologists. They’re not alone in standing on the shoulders of academics to bend people to their will. Many of our beliefs about the workings of our society and workplaces and their design are based on this sort …

What is upselling and how can you do it without scaring away your customers?

What is upselling? Well, there are certain terms and questions that invoke a slightly dirty feeling. Upselling — a classic salesperson’s technique — is one of them. However, the reality is it can become a vital part of your aftercare and overall sales strategy. Of course, your goal should always …

Insecure managers can cause huge damage to their organisations

Insecure managers who worry that their performance could be undermined by competent subordinates can end up ostracising talented employees they feel are a threat to their own position. According to an paper published in The International Journal of Human Resource Management by Professor Kirk Chang of the University of Salford Business School …

Office take-up in Central London looks set to grow despite Brexit looming

Continuing demand for office space within the Central London commercial property market has helped dispel pessimism about the future of London post-Brexit, according to the latest figures from Savills. Take-up of office space in the City of London reached 5.1 million sq ft at the end of the third quarter …

Burger King Franchisee Carrolls Posts $11.5 Million Net Loss

Burger King Franchisee Carrolls Posts $11.5 Million Net Loss The largest Burger King franchisee in the U.S., Carrolls Restaurant Group Inc., announced a net loss of $11.5 million in the quarter that ended on March 31. The franchisee owns 1,010 Burger King and 55 Popeyes restaurants. That’s compared to a …

Youngest workers prefer simple perks such as free coffee, flexi hours and birthday leave

  As fresh graduates from generation Z, i.e. those born between the mid 1990’s and 2000 are enter the workplace, new research from Perkbox claims that over 1 in 3 (36 percent) admit that the workplace perks are one of the most important deciding factors on whether to accept a …

Tips for Entrepreneurs Managing a Business and Getting a Degree

Many entrepreneurs have set up their own businesses while still being a student at a college or university. For many of these go-getters, it is not easy to manage the workload of running a business and studying for a degree. That is why some student entrepreneurs drop out to dedicate …

What is hypertargeting and how can you use it to grow your business?

When you know exactly who your target customers are and how to reach them, building and growing your business becomes much easier. That is why every business owner needs to know about hypertargeting. What is hypertargeting? Hypertargeting is a marketing strategy where you clearly identify a target customer and deliver …

Parents Are Cutting Off Their Opioid-Addicted Kids — and It’s the Toughest Decision of Their Lives

Kim Humphrey was sitting in a sea of chairs, surrounded by about 40 people he had never met, when the Phoenix police officer finally realized what a train wreck his life was. He didn’t want to talk about it. Especially to a bunch of strangers. But his wife, Michelle, had …

How the Trade War Affects Ecommerce and the U.S. Economy

On July 6 the United States placed tariffs — ranging from 10 percent on imported aluminum to 25 percent on steel — on trading partners around the world. The European Union, Canada, China, and Mexico have all implemented retaliatory tariffs on American goods. These tariffs concentrate on agricultural and food …

Creating Impactful and Academic Standard Business-Oriented Content

Business-oriented content is tough to write. It is not something a run-of-the-mill writing agencies worth pennies can writer. Writing business content requires experiences, dedication, knowledge and an impressive writing style. If you’re struggling to create business-oriented content, follow the steps below and you’re good to go. #1 Strategize No matter …

Customer Acquisition and Blogs: Word of Mouth, Search, Advertisement

Improve Site Traffic Customer Acquisition and Blogs: Word of Mouth, Search, Advertisement Steven Briggs, Technology Content Specialist @ Article-Writing.co If you’re creating content for your blog, you have a lot of options when it comes to sharing your content with audiences around the world, all with the goal of acquiring …

Government continues with massive reduction in size of public sector estate

Work to reduce the UK government estate has seen its size fall by 156,000 square metres over the past year. This makes the estate a third smaller than it was in 2010 – creating a saving in real terms of £760 million in running costs, according to the Government. Today’s …