Customer Journey Maps: A Day in the Life of a Customer

How do you measure customer engagement? Likes, clicks, and purchases are often the default metrics to turn to, but they don’t tell the whole story. You need to know how much customers feel they’re in a relationship with your product, business or brand to truly measure customer engagement. Is your …

Black and other minority workers more likely to be in insecure work, claims TUC

Black and minority ethnic workers are far more likely to be trapped in temporary and insecure work, according to a new TUC analysis published to mark the start of its annual Black Workers Conference. The analysis claims  to show how BME workers are faring worse than white workers in the …

5 Personal Documents That You Need to Apply for a Business License

Local authorities need companies to register for a business license. It is important because it protects the individuals in the area that the business will operate in. It would be ghastly to open a factory that releases poisonous fumes in the environment. Further, it gives the company the authority and …

18-Year-Old Earns a Six-Figure Salary in Three Years Without Marketing His Company

Let’s start from the beginning. Randy Gervais grew up in a corporate environment. Being surrounded by business men and attending high end events where dressing up was a must. He saw a gap in men’s apparel and to be quite frank, found the fashion in the corporate world dull. He …