Technology driving calls for four day week

A majority of European workers (57 percent) believe that technology will help to bring about a four day week in the near future as it improves their productivity and efficiency, according to new research from Ricoh Europe (registration) which looks at employee attitudes towards the continent’s ongoing productivity challenge. A …

Drive traffic with holiday marketing campaigns on Pinterest

Picture this: You run an eCommerce shop, and you just came up with an idea to create a roundup of your most romantic products for Valentine’s Day. Other business owners have told you about the success they’ve had with their holiday marketing campaigns and suggested you use Pinterest to drive traffic …

How many jobs are at risk from artificial intelligence?

How many jobs are at risk from artificial intelligence? Accenture Chief Technology and Innovation Officer Paul Daugherty on how artificial intelligence will impact the workforce in America in the future. Artificial Intelligence Training Artificial Intelligence and Machine Learning – Disruption in Business. Artificial intelligence and Machine Learning – is your …

Sonita Alizadeh narrowly avoided being a child bride. Now she raps about ending forced marriage.

Several years ago, Sonita Alizadeh’s parents were considering selling her into marriage in order to pay for her older brother’s bride. Alizadeh, an Afghan refugee who was living in Iran at the time, dreamt instead of getting an education.  While such conflict plays out for millions of girls around the …

Take up of office space in central London strongest for six years

The first quarter of 2019 saw take-up of office space in central London at its strongest for six years, as it continues to outperform expectations. This is according to Savills, which also reports 1.16 million sq ft of new lettings being agreed in the City of London. In the West …

How to increase retail sales with in-store pickup

I walked into my local Staples store this morning and couldn’t help but notice all the signs promoting its in-store pickup service. In fact, it seems like almost everywhere I go, I’m seeing an increasing amount of advertising for in-store pickup. The marketing side of my brain was urging me …

10 website tips to help consumers trust your alternative health products

Alternative health products can be difficult to market, thanks to a healthy dose of consumer skepticism. Regardless of how well-supported your alternative health product is with evidence or customer reviews, health claims are frequently met with disbelief. Still, the alternative medicine industry is booming, and consumer trust might actually be …

Instagram copies Snapchat's QR codes with new 'nametag' feature

Instagram wants to make it easier to find and follow people you know and it’s — surprise, surprise — turning to a feature originally made popular by Snapchat. The app is adding a new “nametag” feature, which is essentially the Instagram version of Snapchat’s Snap Codes. The feature is rolling …

Podcast: Sell by Not Selling – Interview with Brian J. Greenberg

Interview with Brian Greenberg, Founder and President of True Blue Life Insurance In a recent Gallop poll, sales professionals were ranked lower in honesty than the US Congress. That may account for why consumers are increasingly looking to peers rather than companies, gurus, thought leaders, and “experts” for advice on …

Cultural issues hold back digital transformation

New research from Oracle and the WHU – Otto Beisheim School of Management claims that many organisations have invested in the right technologies to enjoy the benefits of digital transformation, but lack the culture, skills or behaviours necessary to reap them fully. According to the report (registration), business efficiency increases …