5 steps to measure and improve your holiday eCommerce strategy

In eCommerce, preparation is key to get ahead and capitalize on the increased demand that most companies experience during the holidays. The holiday season is typically defined as the last 61 days of the year covering the months of November and December. In this small window, some industries can see …

Small Businesses Still Love Checks: 5 Reasons They Should Stop Sending Them in the Mail

Writing checks has been an integral part of running a small business for well over a century – as essential to an entrepreneur’s operations as turning on the lights or balancing the cash drawer. And for most of that history, hearing “the check is in the mail” was like a …

Wellbeing challenge known to firms, but they need to up their game

A new white paper from Aon argues that while the vast majority of employers are aware of a range of wellbeing issues, they often don’t act in appropriate ways to address poor health behaviours and chronic medical conditions. The white paper Prevention Is Better Than Cure (registration) claims that 95 …

Cryptocurrency Regulation in 2018: Where the World Stands Right Now

If 2017 marked the year of initial coin offerings, 2018 is the era of cryptocurrency regulations. As the world comes to an understanding of how to treat bitcoins and other cryptocurrencies, some nations are cautious while others are welcoming or even antagonistic. From the US to Canada and Latin America: …

Best practices for creating email opt-ins that will grow your subscriber list

Email is still one of the most cost-efficient ways to market and advertise your business since it doesn’t cost much to manage, yet can still yield a powerful return. However, its strength is limited by your ability to use an email opt-in to attract more email sign ups. In other …

Digital Damage Control: How Small Businesses Can Protect Their Online Revenue Stream

As a small business owner, your resources should be spent on building revenue – and protecting it. Whether your company provides professional services or sells products online, your small business website represents your brand, provides valuable contact and service information and in most cases, services transactions for your customers. Most …

4 Key Principles to Remember When Building B2B Ecommerce Websites

This article was created in partnership with StudioWorks. Thank you for supporting the partners who make SitePoint possible. B2B ecommerce businesses are currently facing a bit of a boom. Forrester estimates that B2B ecommerce revenues will reach $1.8 trillion in the US in the next four years. And a recent …

What is website analytics — and how can it help your business grow?

What is website analytics and why should you care? Simply put, website analytics are the numbers behind your website’s traffic and performance. Your web analytics metrics will provide you the data that lets you know what activity is happening on your website … or not happening. Yikes! Your web analytics …