Communicating employee rewards boosts engagement

Communicating a business’s “employee value proposition” or EPV – the package of rewards that it offers in return for the person’s performance at work – is having an increasingly positive impact on employee engagement, retention and recruitment, research has claimed. Aon’s Benefits & Trends 2020 Survey (registration required) suggests that …

8 email marketing trends you need to know for 2020

There’s no doubt that email is a key part of every business marketing strategy and, as such, email marketing trends are worth studying. In a survey conducted by emarsys and WBR Digital, retailers overwhelmingly agreed that email marketing is responsible for a good portion of their lead-generation efforts. Specifically, 81% said …

Business ethics and morality have their limitations, new analysis suggests

Morality has its limitations in the business domain, according to a new analysis of available research by Dr Hannes Leroy from Rotterdam School of Management (RSM) Erasmus University and his co-authors. This is despite the fact that there is a widespread belief that morality and business ethics matter in the …