How to Ensure Flexible, Reusable PHP Code with Insphpect

Insphpect is a tool I wrote as part of my PhD project. It scans code for object-oriented programming techniques that hinder code reusability and flexibility. Why? Let me begin with two mundane observations: Business requirements change over time. Programmers are not clairvoyant. New product launches, emergency lockdown regulations, expanding into …

Where can U.S. female entrepreneurs find venture capital investment?

Last year, I wrote a series of articles about where female entrepreneurs can find venture capital investments across the United States. I didn’t realize it at the time since these pieces ran in February and March, but by June 2019 data was aggregating that female-founded unicorns were being established faster than …

13 email marketing tips to captivate customers and drive sales

Being an entrepreneur today is easier than ever, with so many opportunities, tools and services to promote a new business, service or product to millions of potential consumers. One of the best ways to accomplish this is email marketing. But often, people don’t do email right, and that can backfire …

Following flaws to find solutions: SSL tools that make sites more secure

Editor’s note: This article was originally published on December 8, 2014. It was updated on July 27, 2018. If you follow what’s happening in computer technology, you probably know about SSL, the network security protocol that protects data as it travels across the Internet. SSL is often in the news …

Growing a Business Is About the Customer, Not the Product

Gary Tramer is the co-founder of successful sales engine enterprises SearchWords and LeadChat, and most recently PoweredLocal, a wireless marketing and data analysis automation system. As an expert in sales, lead generation and conversion maximization, Gary is the perfect person to talk to about how businesses create and grow customer …