How to ‘sleigh’ your holiday marketing campaigns

The holidays are fast approaching and it’s time for business owners to start preparing. Brands are strategizing and starting their holiday marketing campaigns earlier every year, and it’s no surprise since small businesses claim the holidays account for more than 30% of their total yearly sales. Shoppers are checking off …

People ten times more likely to stay in their job for friendships than a pay rise

Following reports that job applications on the first working Monday of the New Year spiked by 89 percent compared to the average Monday in December, many UK businesses may be missing a trick in their efforts to retain staff, new research has suggested. When researchers commissioned by Eko asked 1,000 …