Episode 78 – How to Use Visuals to Influence Shopping Behavior with Joana Galvao

The first glowing testimonial I heard about Joana Galvao was from Ezra Firestone. Next was my buddy, Jared Mitchell, of Skincare by Alana. Joana was described as a designer who “Gets it” – who understands how design impacts online experience and sales. She recently spoke at Traffic & Conversion Summit …

Coding for SEO: A simple guide to search engine optimization (SEO) through development

Many articles talk about search engine optimization (SEO) as though it’s a simple matter. In reality, coding for SEO is vital, but it does require time and skill. However, we purposely use the word “skill” to describe this process, because it’s completely teachable and doesn’t take (much) wizardry to implement. …

How to Boost Your Server Performance with Varnish

Varnish Cache is an HTTP accelerator and reverse proxy developed by Danish consultant and FreeBSD core developer Poul-Henning Kamp, along with other developers at Norwegian Linpro AS. It was released in 2006. According to Pingdom.com, a company focused on web performance, in 2012 Varnish was already famous among the world’s …

We need to take a scientific approach to the potential impact of AI

Should we be afraid of artificial intelligence? For me, this is a simple question with an even simpler, two letter answer: no. But not everyone agrees – many people, including the late physicist Stephen Hawking, have raised concerns that the rise of powerful AI systems could spell the end for humanity. Clearly, …