Manifesto calls for action on disability inclusion as pay gap for disabled people widens

A leading non-profit disability and business organisation is calling on the future Government to commit to a series of actions to support businesses to deliver on disability inclusion. Business Disability Forum published its ‘Manifesto for Inclusive Change’ today (3 December) to mark the United Nations International Day of Persons with …

Episode 84 – Building Value and The Metric to Rule all Metrics with Bill D’Alessandro from Elements Brands

In just a few short years Bill D transitioned from investment banker to single brand eCommerce store owner, to now owning and leading a portfolio of 10 eComm brands through his company, Elements Brands. I wanted to pick Bill’s brain – one, because he’s just wicked smart, but, two, because …

Creating Impactful and Professional Business-Oriented Content

Business-oriented content is tough to write. It is not something a run-of-the-mill writing agency worth pennies can accomplish. Writing business content requires experience, dedication, knowledge and an impressive writing style. If you’re struggling to create high-quality content, follow these steps and you will be good to go. #1 Strategize No …

How to personalize your fitness brand marketing campaigns

Marketing personalization is becoming more popular among brands in practically every industry, but fitness brands have exceptional potential to take advantage of the strategy. The main idea is simple: Tailor your fitness brand marketing and advertising efforts to target people on an individual level, rather than mass-marketing to an entire …