What’s Your Adversity Score?

Have you heard that the College Board is adding an adversity score to the SAT? This is designed to place the SAT score in the context of a student’s advantages and disadvantages in life. On average, wealthy students earn higher scores than middle-class students. They can afford tutoring and can …

What is website analytics — and how can it help your business grow?

What is website analytics and why should you care? Simply put, website analytics are the numbers behind your website’s traffic and performance. Your web analytics metrics will provide you the data that lets you know what activity is happening on your website … or not happening. Yikes! Your web analytics …

Product targeting — How to optimize exposure on Amazon

Amazon Marketing is a competitive, ever-changing and essential tool for sellers. Not long ago, a new feature appeared in Amazon’s Sponsored Products advertising campaigns. The feature, product targeting, is currently working in beta mode, but it has already provided sellers with positive results. With Sponsored Product campaigns, you can create two …

CIPD identify key trends that will influence the future of the HR profession

A new report from the CIPD, sets out the key trends that will have an impact on the future world of work and how these will shape the profession and the roles and capabilities of people professionals. People Profession 2030: A collective view of future trends shares the findings of …

Interviewing for web pros

Make no mistake about it: whether you’re a new or seasoned web pro, prospective clients want to interview you. Maybe they were referred, or possibly they found your website. Perhaps they already think they want to work with you. But it’s often the in-person interview that seals the deal. Think …