What we have wrong about why some companies are more successful than others

  New research published in the Strategic Management Journal suggests a firm’s competitive advantage can last more than three times as long as previously believed. INSEAD Assistant Professor of Strategy Phebo Wibbens found that companies with “higher-order” resources can greatly outlast their competitors. Traditionally, strategy experts have focused on a firm’s …

Insight promotion: creating a frictionless (not flawed) workplace experience

To mark the launch of Workplace House, a multi-brand co-creation space in the heart of Clerkenwell, a consortium of participating brands hosted an event to explore the factors that contribute towards a good (and not so good) workplace experience. “Before we begin”, pondered AWA’s Andrew Mawson, one of the founding …