Startups Don’t Need Investors To Build A Multi-Million Dollar Business

I applaud the awesome startups who raise funds and build billion-dollar valuation businesses. Guy Raz writes about some of them in his book “How I Built This“. However, to thank that the ONLY way to get the capital to build a business, is through debt financing or equity financing – …

Travel industry digital marketing trends to watch in 2019

The travel industry has been steadily evolving online, becoming more integrated in the digital space and the social media landscape. When people travel, they are tapping into all kinds of digital media. They use their smartphones to research and book hotel rooms; post about their vacations on Facebook, Twitter and …

Addressing On-The-Job Injuries as an Independent Contractor

In traditional nine-to-five jobs, workers’ compensation represents an essential part of the employee-employer relationship that supports injured workers and businesses alike. Employees have job security and apt time to recover from their injuries, but if you’re an independent contractor, what do you do when you have a work injury? As …

Groundhog Day marketing ideas for your small retail business

For small retailers looking for marketing opportunities, Christmas, Easter and Valentine’s Day are no-brainers. But don’t forget about the smaller holidays. Give your business a boost with these Groundhog Day marketing ideas. “This is one time where television really fails to capture the true excitement of a large squirrel predicting …

All those workplace trends lists that you see? We’ve been there before

Conference and show season looms and with it arrives the annual swarm of workplace trend forecasts. These are often presented as groundbreaking but many of them are indistinguishable from each other and based on some very familiar tropes and assumptions. These days such things tend to be shaped into lists, because …

Why SMBs Need SEO

Considering the fact that small businesses have limited budgets and a lack of brand awareness, growing the company is quite challenging. To raise awareness of your products, services, and brand as a whole, you need to invest in marketing through different channels. However, most small and medium enterprises simply give …

‘WFH paranoia’: Half of UK workers send emails late at night or early morning

One-in-five (20 percent) UK workers now have their work instant messaging app on their personal mobile phone, as WFH paranoia sets in, according to new research by Furniture At Work. The research, which asked 1,015 UK workers about their routine and habits when working from home, sought to uncover how …