Branding Identity

The phrases “brand” and “logo” are sometimes used interchangeably. Here’s how to create a distinctive (and memorable) brand identity in 2023. Although a logo might serve as a symbol for a company, it is not the sum of a brand. In reality, having a powerful brand identity begins with creating …

PCI DSS Version 4.0: Responding to Sensitive Data Discovery Incidents

At the end of March, the PCI Standards Security Council (PCI SSC) publicly released the most recent update to the PCI Data Security Standards (DSS), version 4.0. While much speculation has occurred as to the contents of the new standards—and much of that speculation turned out to be correct—now it’s …

Interior Painting of Asheville — Building a business in a changing world

Andrew Sheffield and Rachel Kaplan were ready to make 2020 a big year. The couple moved in together on March 1, 2020, started planning trips, and looked forward to an adventure-filled future. But, like the rest of the world, their plans came to a grinding halt thanks to the COVID-19 …

WooCommerce Wednesdays: How to sell digital products with WooCommerce 

On the surface, selling digital products with WooCommerce doesn’t seem much different than selling physical goods. You need to create a website detailing your products, drive relevant traffic to said site, and convert the visitors into customers. However, there are some key distinctions that require consideration. Whether you sell software, …

73 Year Old Family Business. How She’s Leading It In Modern Times.

When Alison Gutterman’s grandfather first launched his company back in the 1940s, he had no idea that decades later, his granddaughter would be leading the family business through a global pandemic. Back then, Manny Gutterman & Associates, Inc., was a national sales representative organization selling a variety of proprietary products …

Learn to Code with JavaScript: The Most Popular Programming Language on Earth

In this guide, we will show you how you can learn to code with JavaScript for free. The JavaScript programming language is versatile, popular, and in high demand — making it a great language for learning how to code. Continue reading Learn to Code with JavaScript: The Most Popular Programming …

New Book – ChangeMasters: How To Actually Make the Changes You Already Know You Need To Make

Barry Moltz new book, ChangeMasters: How To Actually Make the Changes You Already Know You Need To Make, is a must-read to prompt you to take action. We know we need to take action. We know we need to change but we often don’t. We don’t take action. Based on …

5 Sure Ways for Real Estate Agents to Drive Web Traffic Through Social Media

5 Sure Ways for Real Estate Agents to Drive Web Traffic Through Social Media     As a real estate agent, the constantly demanding lifestyle that you lead will cause you to have less time for yourself because you have several clients to attend to daily.    As client-focused as …