Search company Elastic pops over 90% on NYSE after raising $252M at a $2.5B market cap in its IPO

When many consumers think of search, they think of Google, but under the hood of hundreds of businesses and other organizations, there are hundreds of other kinds of challenges that require search technology. Today, one of the bigger companies providing that, Elastic, saw just how valuable that business can be, …

Using new technology to support conversational marketing

Technology continues to move forward, and new approaches to digital marketing evolve in parallel. While direct mail, billboards, television and radio ads still have their place, the changing digital landscape means small businesses need to keep up or lose potential customers to the competition. Conversational marketing has emerged as new …

Cambridge continues to attract science and technology firms

A new report claims that Cambridgeshire continues to attract science and technology companies despite the current Brexit uncertainty. The analysis (registration required) from Bidwells of the Cambridge office and laboratory market claims that 0.6 million sq ft of new space will be complete during the first half of 2019. This is the …

6 holiday email campaign tactics to compete in crowded inboxes

Holiday sales for 2017 blew past the National Retail Federation’s estimates to include an increase of 5.5 percent over the same November – December period in 2016. The $691.9 billion sales number included more than $138.4 billion in online and non-store sales and represented an almost 12-percent increase from 2016. If …

Why the Timing Might Not Be Right for an Initial Coin Offering to Fund Your Business

All over the financial newspapers, you are likely to find stories about businesses, and those who run them that have done very well by incorporating some form of cryptocurrency into their operations. In particular, many of these startup companies have benefited from an initial coin offering, or ICO, in which …

Report into the glass cliff claims women still need to break the glass ceiling

Given the latest U turn regarding Brexit, with beleaguered British Prime Minister Theresa May announcing the cancellation of a commons vote on the agreement, a new report into the so called “glass cliff” appointment of women is pretty timely.  The term “glass cliff” was coined by researchers Ryan and Haslam …

Choosing a CMS for an Online Store

Technology innovation and integration have changed the ecommerce industry significantly over the last few years. These concepts have made the online buying and selling processes much easier. Surprisingly, many online store owners consider Magento Migration. It was recognized as the top CMS platform by Gartner Inc. in the 2017 Magic …

Why online clothing stores should use direct response emails

Most online clothing stores have a common problem. Regardless of how good their products are or how helpful their customer service is, they need a reliable way to generate more customers (and sales). Otherwise, your inventory will never move, and you’ll lose out to competitors investing more heavily in marketing and …

Episode 71 – Finding the Biggest Levers to Pull for Conversion Rate Improvements

My guest on this show is a legend in the eCommerce space.  He’s the founder of the Shopify Agency, Ethercycle. He’s the host of the wildly popular Unofficial Shopify Podcast.  And, he’s just an overall really smart dude. When most ecommerce companies consider conversion rate optimization the usually immediately think …