Episode 94 – The Secret To Smarter Scale: Calculating & Using Lifetime Customer Value with John Grimshaw

What’s the ultimate metric you should measure to grow your business?  Smart direct response marketers might say Cost Per Acquisition (CPA) or Return on Ad Spend (ROAS).  Advanced direct response marketers might say Lifetime Customer Value. But what does John Grimshaw say?  Well, you’ll have to tune in, but I’ll …

24 JavaScript Libraries for Creating Beautiful Charts

It’s practically impossible to imagine any dashboard without graphs and charts. They present complex statistics quickly and effectively. Additionally, a good graph also enhances the overall design of your website. In this article, I’ll show you some of the best JavaScript libraries for graphs / charts. These libraries will help …

Beyond the lead magnet: Next steps to draw your prospect down the funnel

Dr. John Wilkins had a plan to get mankind onto the moon. He wrote about it in his books and discussed it with whoever he spoke to. His vision: “flying chariots” breaking out of Earth’s pull and into the void of space before gently landing on the moon. It was revolutionary …

Multi-Unit Franchisees Share How They Handle Staffing

Multi-Unit Franchisees Share How They Handle Staffing Franchisees with multiple locations need a large number of employees to keep their businesses running smoothly. How do they handle hiring, training and problem employees? Three of them reveal their handling of this vital aspect of business. How do you hire and fire? …