6 Tips for Hiring a Professional Transcription Service

Data research and analysis can be time-consuming tasks, but with the help of a professional transcription service, a lot of time and resources can be saved which can later be used for other purposes. It is important to assess all the potential services to get the best-suited transcription service for …

Using new technology to support conversational marketing

Technology continues to move forward, and new approaches to digital marketing evolve in parallel. While direct mail, billboards, television and radio ads still have their place, the changing digital landscape means small businesses need to keep up or lose potential customers to the competition. Conversational marketing has emerged as new …

6 holiday email campaign tactics to compete in crowded inboxes

Holiday sales for 2017 blew past the National Retail Federation’s estimates to include an increase of 5.5 percent over the same November – December period in 2016. The $691.9 billion sales number included more than $138.4 billion in online and non-store sales and represented an almost 12-percent increase from 2016. If …

Why the Timing Might Not Be Right for an Initial Coin Offering to Fund Your Business

All over the financial newspapers, you are likely to find stories about businesses, and those who run them that have done very well by incorporating some form of cryptocurrency into their operations. In particular, many of these startup companies have benefited from an initial coin offering, or ICO, in which …

Choosing a CMS for an Online Store

Technology innovation and integration have changed the ecommerce industry significantly over the last few years. These concepts have made the online buying and selling processes much easier. Surprisingly, many online store owners consider Magento Migration. It was recognized as the top CMS platform by Gartner Inc. in the 2017 Magic …

Why online clothing stores should use direct response emails

Most online clothing stores have a common problem. Regardless of how good their products are or how helpful their customer service is, they need a reliable way to generate more customers (and sales). Otherwise, your inventory will never move, and you’ll lose out to competitors investing more heavily in marketing and …

Episode 71 – Finding the Biggest Levers to Pull for Conversion Rate Improvements

My guest on this show is a legend in the eCommerce space.  He’s the founder of the Shopify Agency, Ethercycle. He’s the host of the wildly popular Unofficial Shopify Podcast.  And, he’s just an overall really smart dude. When most ecommerce companies consider conversion rate optimization the usually immediately think …

Third of British workers say they lack the computer skills they need to do their jobs

Nearly a third of Britons don’t think they have the required computer skills to do their jobs properly in spite of the fact that around 9 in 10 households now have internet access, according to a study from the Office for National Statistics. Although the Government continues to encourage the …

3 ways to engage your employees in social media marketing

Running a company profile on the major social media platforms is a smart move, since any task that helps you win traffic is worthwhile. However, to really expand your reach and visibility and maximize your gains, you’ll want to get every employee on your team involved in social media. The …

The global problem of overwork and the right to disconnect

Anybody who doubts the importance of work and working culture to people’s lives should look at the resistance to President Macron’s mooted changes to labour laws. His attempts to modernise and liberalise French workplace legislation marked the first cracks in his reputation and brought millions of French workers to the …

What is a domain name? Everything you need to know about domain names.

Knowing what a domain is can go a long way in setting your online presence up for success — particularly if you are a business looking to use a website to increase sales. Your domain name is the backbone of your digital presence. It’s one of the most important things …