These Techniques Will Buffer Your Business Cash Flow

If you find yourself always cash-strapped before the next payday, your problem is cash-flow. In times like the post Brexit and Trump financial administration, it is best to practice managing your cash flow more effectively, when there are lots of business expenses such as travel, property, rent, taxes and investments …

How to Add an Affiliate Program to Your Course (Even with a small email list)

As business owners, numbers matter. The number of followers we have. The number of people on our email list. The number of people buying from us. The number of hours we are working. So on and so forth. But when it comes to affiliates and running a successful and profitable …

Why SMBs Need SEO

Considering the fact that small businesses have limited budgets and a lack of brand awareness, growing the company is quite challenging. To raise awareness of your products, services, and brand as a whole, you need to invest in marketing through different channels. However, most small and medium enterprises simply give …

The Really Surprising Thing People Get Wrong In Retirement — and 4 Steps to Overcome It

Saving money can be difficult. But spending it? That part was supposed to be easy for retirees who’ve spent decades building up their nest eggs for their golden years. Yet for retirement savers, the transition from saving assets to living off of them responsibly can be fraught uncertainty—and is proving …

The Whirly Board Helps You Stay Active & Focused When Using A Standing Desk

Many home business owners love using standing desks, but they sometimes experience fatigue from standing for too long or from sitting still when their desks are lowered. Luckily, there is a fantastic innovation that will help entrepreneurs stay active and boost their creativity, motivation, and focus all day: The Whirly …

How to Prepare Your Business for the Family Day Rush

With Family Day just around the corner, you can be certain that restaurants and movie theatres will be at capacity all across the cities. Despite the large number of families who plan ahead, business owners must always anticipate plenty of last-minute arrivals to form a lineup around the block. No …

Hosting24 Moves to Hostinger Platform: Top-Notch Hosting for Your Business

You will want to choose a web hosting provider that provides high-quality web hosting when it comes to creating a blog, business website, or e-commerce website. Hosting24 (hosting24.com) offers world-class web hosting services at some of the most affordable prices available in the hosting market. With a constantly growing client …

Time for employers to place workplace health and wellbeing front of mind, claims CBI

With the average number of days lost to ill health per employee at 5.2 days, there’s a clear impact on business, which is why firms must better prioritise the health & wellbeing of their staff. That’s according to new survey results from the CBI, in partnership with Bupa and HCA …

9 social media holiday content ideas

Have you thought about your holiday content ideas yet? This holiday season, consumers are planning to start shopping early and they’re looking for deals. In fact, 60 percent of consumers plan to start shopping both online and at brick-and-mortar retailers before Black Friday, according to RetailMeNot’s 2018 Holiday Insights Guide. …

How to use Facebook Stories to encourage charitable giving

Caption a beautiful photo on Instagram and snap that pic on Snapchat. Yep, these social media apps are favorites of the younger generation, while Facebook users tend to be from all age groups. So, with this information, could the hidden gem in charity work be Facebook? With the addition of Facebook …

How to use Instagram Stories to showcase your salon or spa services

Instagram Stories are taking over the social media world. In fact, according to Business Insider, Instagram Stories boasts over twice as many daily users as Snapchat, clocking in at 400 million. With this much daily usage, you can bet there is a place for you and your salon or spa …

How to create a social media content calendar, then post engaging content

The first step to building an active, engaging social media strategy is to plan out what you’re going to post and when you’re going to post it with a shiny, organized social media content calendar. You can set it up either digitally or on paper — but it’s important to …

4 steps to use social media to attract new customers to your salon or spa

Are you using social media to attract new customers to your salon or spa? Almost 90 percent of marketers say their social media marketing efforts have increased exposure for their business, and 75 percent of marketers say social media has increased traffic, according to Small Business Trends. You can see …

The increasing benefits of unlinked brand mentions

Over the past decade, the internet has evolved drastically, and search engines are at the forefront of this change. We’ve seen the major search engines roll out numerous major algorithm updates in an effort to improve the quality of their search results. As a result, the value of brand mentions has …

Small business lessons from 5 corporate fails of 2018

As a small business owner, you can learn valuable lessons from the social media mistakes and other corporate fails that bigger businesses sometimes make. If you pay attention, you can use these examples of what not to do to make better choices for your own brand. Related: The rulebook for …

Quiz: Is your professional services business ready for the end of the year?

The new year is approaching, so you know what that means — your business needs to be ready for the end of the year. Whether you run an accounting firm or a consulting business, an insurance company, marketing gig, law firm or other business that offers professional services, it’s time …

Fixing a website for your client (after you accidentally broke it)

We all desire smooth relationships with our clients and customers. Issues and emergencies only drive up our stress level and make us doubt our career choice. As a website professional, breaking your client’s live website is one of the most stressful situations you can deal with. This emergency is made …

How to rock Facebook advertising — even on a tight budget

Some of the best advertising advice is simple: Go where your customers are. When you look at the numbers, your customers are probably on Facebook. There are well over 2 billion people on the social media platform, and about 1 billion of them are active every day. Those are big …

4 steps to better content on your restaurant’s Instagram

If your restaurant’s Instagram profile isn’t set up to elevate your online presence, reach new customers and engage your loyal fans, then you’re missing out. With more and more businesses joining the platform, and 1 billion users worldwide — most of them 18 to 34 years old in the U.S. — your …

3 ways to engage your employees in social media marketing

Running a company profile on the major social media platforms is a smart move, since any task that helps you win traffic is worthwhile. However, to really expand your reach and visibility and maximize your gains, you’ll want to get every employee on your team involved in social media. The …

How to respond to 5 negotiation tactics to save the sale

Sometimes buyers work with sellers with a win-win or partner approach. But even when they do, they might throw in negotiation tactics just to get you to lower the price or get more for themselves. Sometimes buyers have a selective memory and forget what they agreed to already. Sometimes buyers …

LinkedIn for consultants: 6 tips to maximize your reach

A wise friend once told me: “It’s not who you know. It’s not even what you know. It’s who knows what you know.” Those are professional words to live by, especially for those of us making our living as consultants and freelancers. In this post, I’ll discuss LinkedIn for consultants …

All you need to know about installing AMP on WordPress

Editor’s Note: This article about installing AMP on WordPress was first published on April 25, 2016. It was updated on October 28, 2018. AMP — which stands for Accelerated Mobile Pages — has a lot of people talking about it. Unless you are living in a cave somewhere, the topic should …

Add Value to Your Home-Based Business: 6 Ideas to Wow Clients & Scale Faster

No matter how small or scrappy your home-based business may be, it has a wealth of value-add options at its disposal. These six tried-and-true ideas are easy to implement and proven to boost value for operators and end-users alike — providing the former follows through on their promises. 1. Add …