Why You Should Treat Yourself as a Brand When Job-Seeking

Whether you’re scrolling through Facebook or staring absentmindedly at an advertisement on public transport, you’re vulnerable to branding. It’s everywhere. Even your best friend is probably using their Instagram profile to brand themselves in one way or another. Maybe they’re branding themselves as sporty, fun-loving and sociable. Maybe they even …

4 Ways to Maintain Concentration in Mentally Exhausting Jobs

Some jobs are sprints, others are marathons. There are lots of roles, such as those in retail, hospitality and logistics, where you are likely to be bouncing between quiet, calm periods and busy, highly demanding periods several times in the same day. Others, such as marketing, copywriting and many office-based …

16 Entrepreneurs Share Their Personal Branding Idols

What public figure is your personal branding idol, and what about their branding strategy inspires you the most? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. …

How Thought Leadership Differs From Being a Brand Influencer

When it comes to building a brand it’s important to know how influencer marketing differs from developing thought leadership. As trends and technology cause a shift in our online world both concepts have emerged to mean two very different things. How can your brand project the right image? By knowing …

13 Branding Strategies for Standing Out in Saturated Markets

In saturated markets, your personal brand could be the clinching factor that sets you apart from your competitors. How do you stay aware of your competition and adjust your branding in order to stand out? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. …

12 Self-Evaluating Branding Tips to Try

Truthful self-evaluation can be difficult, but it’s an invaluable trait for a leader to have. How do you objectively examine your brand, messaging and public perception? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a …

Use Scrum in Agile Marketing to Bring More Visibility to Your Brand

It’s important for your personal brand to be prepared for the latest marketing trends online. In order to accomplish this we need to have specific systems and instructions in place. Scrum methodology and agile marketing both help you to prepare for the future and have an effective strategy in place. …

Addressing On-The-Job Injuries as an Independent Contractor

In traditional nine-to-five jobs, workers’ compensation represents an essential part of the employee-employer relationship that supports injured workers and businesses alike. Employees have job security and apt time to recover from their injuries, but if you’re an independent contractor, what do you do when you have a work injury? As …

Teamwork Never Fails – Stop Blaming Teamwork at Your Small Business

Five years ago facilitating a client’s leadership retreat I asked a simple question… “What is teamwork?” Of the 12 leaders in the organization, a small regional credit union, we heard the traditional answers and one that stood out. The one that stood out was:   “Teamwork is a series of …

How Do You Know If Your Brand’s Content is Subject To Copyright Laws?

Having great content and images is an important tool for your personal brand to stand out with your audience. The copyright of certain content is also important for your brand to pay attention to in order to avoid any legal disputes. There are several ways to find out what can …

Keep Your Personal Brand’s Website Safe From a Cyber Attack

Your personal brand’s website is your calling card to attract loyal followers —an unexpected cyber attack can cost you both time and money. What types of activity are you currently monitoring from the back end? Your brand can increase your security level and help prevent an attack with the right …

Time for a Personal Re-Brand? Here’s What You Need to Know.

The 3 transformative steps every personal brand should follow It’s no secret to any reader of this blog that an intentional, carefully-managed personal brand is critical to take control of your career in today’s professional landscape. As Mark Schaefer elaborates in his most recent book KNOWN, “You need to be …