Start and grow your small business with a universal link in bio connecting customers to your various platforms, projects, and promotions. Introducing Social Site by GoDaddy: a beautiful, mobile-first home page for your brand.
Most everyday entrepreneurs would agree that social media platforms like Instagram, Facebook, Twitter and TikTok are the biggest drivers of traffic to their website or online shop. In terms of the traditional sales funnel, social platforms are fantastic for growing brand awareness, but when it’s time to move customers towards consideration and conversion (i.e. making the sale), you’ll need to lead them to your site, shop, catalogue, look-book, menu, or gallery. Or perhaps from one social platform to another. And what about blog posts, collaborations, previews, reviews, podcasts, competitions, virtual workshops…?
Your business can’t exist on an Instagram island. It’s worth doing all you can to connect your followers and potential customers on social media to different zones of activation, or deeper engagement.
In this article we’ll take a look at:
- What a link in bio is and why it’s important to have.
- Where your link in bio takes a customer or follower.
- How to easily design a beautiful, branded Social Site in minutes.
- How to add a unique, clickable link to a Social Site in your Instagram bio.
- Tips for your link in bio and Social Site.
- How a Social Site can help start and grow your small business.
What is a link in bio?
You’ve likely seen the phrase “link in io” popping up more and more in social posts — especially from brands with a product or service to sell. The reason for this is that platforms like TikTok and Instagram only give you space for one precious link in your profile bio to connect other parts of your online presence.
So, you either have to rotate the featured link in your profile bio, or you need tools designed to bring your online presence together, and help you grow from any of your social profiles.
A link in bio is therefore a single, universal link that you can add to your social media profile, and use it to redirect customers to any number of other online platforms or websites.
Whether it appears in your Instagram, TikTok, Twitter or Facebook bio, your email signature, or even just a text message, you can now create a single entry point to your brand’s universe.
What is a Social Site?
This link in bio is of no use unless it connects to some kind of “switchboard” than can do all the redirecting.
This is precisely why GoDaddy has introduced Social Site, free to all existing customers. Within minutes, you can design and publish a beautiful mobile homepage for your brand, making your link in bio a one-stop destination for all your most important product, profiles, news, and content.
With your unique link you can:
- Quickly and easily create a professional one-page site with customizable templates, fonts, and colors to match your brand.
- Consolidate featured products, events, promotions and other relevant content in order of importance, and link to different social media platforms to engage more with your audience.
- Use GoDaddy Studio’s image and video creation tools to help promote your Social Site to your audience. Your beautifully designed content can now drive more traffic, more efficiently.
Related: How to sell on Instagram: A complete guide for selling directly on Instagram
Why does your brand need a Social Site or a link in bio?
As a savvy everyday entrepreneur, your online presence is more than likely diversified across a few social and/or web platforms.
You also might have several things going on at the same time: a seasonal sale, the arrival of an exciting new product, a fresh blog post, a project you’re working on. Stoking all of these fires can be incredibly time consuming. It’s also hard to harness the collective impact of all your audiences and content across different profiles.
With a link in bio connected to a Social Site, you don’t have to worry about adding different links on different channels, or giving detailed instructions to followers how to find your content. Now you only need one link for all of your platforms; a universal link that will logically redirect any customer to exactly where they’d like to go.
Why a Social Site, and not a Website?
It’s definitely not a case of one or the other. Your Social Site could be a key connector between your social channels and your website. But more and more early-stage small business owners are starting out and growing their business primarily on social media platforms, as their customer base becomes increasingly mobile-first.
Evolving as they are towards direct selling, Instagram, Facebook, twitter, Pinterest and TikTok are often the launch pads for new small businesses — even before a basic website, as the traditional playbook suggests.
A simple, mobile-friendly home page with all your most important links in one place essentially functions in the same way as a website: a junction of all the different avenues that make up your online presence. But it’s much simpler.
For starters, you can have your Social Site up and running in minutes, without any design or website building skills. Websites can take a little time to navigate, and find specific products or information, whereas a Social Site is stripped down to the most vital info in a single view. It’s designed to quickly redirect your customers to exactly what they’re looking for.
Can I customize my Social Site?
Absolutely.
Great design sets Social Site apart from other similar applications. Because this feature is activated within the GoDaddy Studio mobile app, you have access to all the images, graphics, and design tools that Studio offers.
This gives you the power to make your Social Site not only functional, but incredibly good looking too. Incorporate your brand’s logo, colors, and imagery to make your Social Site a beacon of your professional identity; something you can be proud of.
How it works:
- Choose your favorite Social Site template.
- Personalize your template with your profile pic.
- Add your business name, logo and a description.
- Choose your brand colors.
- Select background images.
- Link to all your social profiles and web platforms.
- Create a free .go.studio subdomain, and publish.
You also get to choose a unique URL for your free subdomain, so your brand’s name can feature in the link (mybrand.go.studio). It’s what the humble business card always wished it could be.
How do I activate and create my free Social Site?
Social Site is a feature within the GoDaddy Studio app on iOS and Android, so to get started you’ll need to download the app and create an account (if you don’t already have one).
Once logged in, follow these instructions:
- In the main navigation bar (bottom of screen), tap Social Site.
- Tap Create a free site.
- Tap the template you want to start with.
- Customize your Social Site. You can:
- Upload and add your own images, or choose images from our libraries.
- Change the background color.
- Change the text.
- Change the font color. You won’t be able to change the font type or size yet, but look out for this in future versions of the app.
- Add your social media and other links. You can add up to 12 social media profiles, and as many other links as you like.
- When you’re happy with your Social Site, tap the Publish icon in the top right corner.
- Choose a unique link, by typing in your custom URL name within the .go.studio domain
- Tap Continue. If the link you’ve chosen is already being used, we’ll let you know and you’ll need to choose a different link.
To save each change you make, tap the check icon in the top-right corner.
Top tip: Using a 9:16 wallpaper template or canvas, you might want to try designing a unique background with graphics in GoDaddy Studio.
Your site will be published immediately. You can then view it, or share it via social media. You can also copy your link and paste it into your social media bios manually, or tap Done if you’re not ready to share it yet.
Warning: You won’t be able to change the link to your Social Site later. To get a different link, you’ll have to delete your Social Site and create a new one.
What information should I add to my Social Site?
When you first set up your Social Site, we’ll guide you through adding key information about yourself or your business, and then linking to all your content. You can add links to up to 12 social media profiles, and as many other links as you want.
But your Social Site is also a space to promote current events in your world: your latest video on YouTube, or blog post on Medium, a limited-time offer on a product, a new drop, or your recent interview on a podcast.
We’d suggest keeping the most relevant and important links up at the top of your list, where the human eye will invariably land first. Try using clear calls-to-action (CTAs) for your links, enticing customers to click through.
So, rather than “Online Shop,” try “Buy Candles Now.” Similarly, “Explore my Work” invites us to view more than “Gallery” does, and “Book an appointment with Jenny” motivates an action far more than “Contact.”
Keep things as relevant and targeted as possible: Instead of a link button displaying “Blog,” try “On the Blog: 5 Rules for Investing in Crypto” and hook us with that story.
If there’s a specific item on sale this week, highlight it clearly in the link (“15% off jackets”) and take us directly there. This works particularly well when paired with social posts promoting the same news. Make us aware of the sale on jackets with a beautiful Instagram post, and then when we click your link in bio we can easily navigate directly to the jackets in your shop.
Streamlining your sales funnel this way will reduce customer drop-off rates, preventing them from getting lost or distracted somewhere between the Instagram post and the Shopping Cart.
You can update these links at any time, which is good idea to ensure your Social Site is a dynamic part of your content strategy.
It only takes minutes to modify or re-order these links whenever something new happens. Because it’s so easy to design and redesign, consider updating the background or colors from time to time too — perhaps in line with the seasonal marketing calendar, or any campaigns you’re running.
What do I do once I’ve created and published my Social Site?
You can add your unique Social Site link to anywhere you’re active online. Some logical starting points would be in all your social media bios, on your website, or in your email signature. You can also send it to someone via text or WhatsApp.
Anyone who taps on the link can easily find out more about you, and explore your latest content.
Who has access to a Social Site?
Anyone, basically. The new Social Site feature is available to all GoDaddy Studio users in all markets.
A larger selection of templates, images, and other content to customize your site is available to GoDaddy Studio Pro users.
If you don’t yet have the GoDaddy Studio app, you can download a free version right now on either iOS or Android. For existing GoDaddy Websites + Marketing users, GoDaddy Studio + Social Site is included with all free & paid subscriptions.
The post Add a Beautiful Social Site to Your Instagram Link in Bio appeared first on GoDaddy Blog.
Source: Go Daddy Garage
Originally posted 2022-03-01 19:19:06. Republished by Blog Post Promoter