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Blog: Build a Brand!

This year, almost 2 billion blogs have been published. Why add to the din? Long-form content is important as people spend more time online. Personal branding blogging helps you to create your voice more precisely than social networking. It’s been proven time and time again. Blogging allows your ideal client …

Holiday Branding

During any holiday season, there are a few simple things you can do to improve your brand. Holidays are the ideal time to promote your brand. Why? Because now is the time to make new friends. During this time of year, people are generally happier, more pleasant, and hopeful. It’s …

Scenarios Where the WordPress Gutenberg Block Editor Replaces Custom Code

Extensibility has long been one of the strengths of WordPress. If there’s something the content management system (CMS) doesn’t do out-of-the-box, you can write code or install a plugin to enable it. Thus, building websites with WordPress usually means adding at least some custom code along the way. Whether that’s …

WooCommerce Wednesdays: How to customize WooCommerce category pages for a better shopping experience

When someone wants to find something on your ecommerce site they will likely go to one of your category pages. These archives of your product catalog are key to seamless shopping and a valuable tool for converting more visitors into sales. In this post, we will look at how you …

Podcast: the weak arguments in favour of offices and the problem with the future of work

Mark Eltringham the publisher of Workplace Insight and IN Magazine recently joined Caleb Parker, the founder of Bold, on his Work Bold podcast for an unscripted chat on: the future of work and how it may shape the future of commercial real estate; the reasons why anybody might ever want to go back to an …

Employees are ready for work in the metaverse but sceptical about ability of firms to deliver

Just as businesses are starting to find their groove with hybrid working, the workplace has begun to evolve again with the emergence of the metaverse. New research from Lenovo claims that close to half of employees (44 percent) are willing to work in the metaverse and believe that it can …

Third of people don’t trust their leaders at work

Leaders need to work harder to build trust among employees with 32 per of U.K. workers admitting to not trusting senior leaders. These are the findings from O.C. Tanner’s 2022 Global Culture Report which analysed the perspectives of over 38,000 employees, leaders, HR practitioners and executives from 21 countries around the …

Avoid Ruining Brands

With major holidays behind us, it’s likely you’ll get an invitation to another company party sometime soon. Avoid brand errors as you mingle. No surprise, many people hate going to parties. They avoid making it a priority. This is true even though they’re meant to be about having fun and …

WooCommerce SEO: A step-by-step guide to beating the competition

WooCommerce is one of the best eCommerce plugins for WordPress sites. But like your website, your storefront needs to be accessible to search engines and that means taking the time to optimize each page and product. Without optimizing your store, you risk missing out on sales at best and getting …

Firms need to do more to engage, attract and retain staff

Over 40 percent of employers are finding it more difficult to retain and recruit staff, according to Aon’s Benefits and Trends Survey 2022 (registration). The report claims that many employers have adjusted their benefits strategies to address an intense labour market, in which employee work motivations have shifted in the …

MBA Branding

Which factors cause MBA branding students to receive their ideal internships and job offers? We all wonder what makes the difference. There’s an old Asian proverb that goes, “You can’t sell a donkey as a horse.” This holds true for those who have MBAs as opposed to those who don’t. …

10 Best WordPress Themes You Should Be Using in 2022

This sponsored article was created by our content partners, BAW Media. Thank you for supporting the partners who make SitePoint possible. Installing a WordPress theme can almost always improve both your website-building workflow and the end result. But making those two things “better” isn’t always enough. Building a website quicker …

How Accounting Is (Finally) Catching Up to What Today’s Entrepreneurs Need

While the way we do business has radically changed, small business accounting hasn’t changed much. For today’s entrepreneurs, tackling tasks like bookkeeping and invoicing with traditional small business accounting software is at odds with how they naturally manage money. For some time now, mobile apps have replaced what used to …

Are Applicant Resumes Sufficient to Determine a Candidate’s Suitability?

The job market today has made the resume one of the most important things that recruitment managers need before they can invite a job applicant for an interview. Before a potential employer decides to interview a job seeker, most of them want to first “meet the job seeker on paper.” …

Weekly News for Designers № 626

IndexNow Plugin – Microsoft Bing’s WordPress plugin will submit your content to multiple search engines without having to register or verify your website. Crafting Scroll Based Animations in Three.js – This tutorial will demonstrate creating a scroll-based animation using WebGL. Smoothly Reverting CSS Animations – A technique for ensuring your …

The digital sales funnel: What is it and why is it important?

If you’ve ever studied marketing theory — or even if you only know the basics — you’ll have heard about this thing called the “sales funnel.” It’s one of those marketing concepts that’s pretty handy for business owners to know about. And while it may seem like something contained within …

Enhance Your Brand

Suppose you want to gain some notoriety. History said, “Get an agency. You need to network, find fame, and get your name in the headlines.” Growing your influence to enhance your reputation in the past year has now been reversed. It’s the name of the game. Everyone may use social …

What is SSL?

Editor’s note: This SSL article was originally published on September 5, 2013, and was updated on July 25, 2018. What is SSL? You might have heard the term SSL, or maybe someone said your website needs an SSL certificate but you aren’t sure what one is. That’s OK. By the …

How to Build Your Brand With the Right Tools

Looking to build your brand? Branding is about creating a business reputation and identity online and offline. It includes all methods of presenting your business in a positive light to make a good impression on potential clients. Traditional branding uses marketing collateral tools like business cards, letterheads, and brochures. While …

All-in-one online marketing solutions to help you grow your business

The GetResponse platform contains a suite of email marketing and online campaign management tools designed to help you grow your sales, maximize ROI, and succeed in online marketing. From unlimited broadcasting and top deliverability to 5-star customer service and over 50 easy yet powerful features – we’ve got you covered. …

Ramon to Share Tips on Making Your Business More Accessible at Google Event

Around 61 million people in America have a disability that affects major life activities. As a small business owner, you must go the extra mile to boost business accessibility to these people. This is because business accessibility offers multiple benefits. If you enable people with disability to understand, navigate, and …

How to Raise Your Freelancing Fees/Charges in a Conscientious Manner 

It’s an inevitable part of the freelancing world. Eventually, you must raise your rates. It’s understandable to feel reluctant to inform your current clients of an increase in freelancing fees. After all, the last thing you want to do is scare off your loyal clients. But think about this. Employees …

Are Low-Cost WordPress Projects Worth Your Time?

If you’re a freelancer looking for new clients, you’ll likely find plenty of opportunities to take on low-cost WordPress projects. But pairing the term “low-cost” with WordPress seems like an oxymoron. Sure, it may accurately describe what a client is willing to pay. That doesn’t speak to the challenges involved, …

Stress of pandemic has brought people closer, claims Microsoft

Microsoft’s new Work Trend Index Special Report, entitled “Technology Can Help Unlock a New Future for Frontline Workers”, suggests that 78 percent of frontline workers in the UK claim to feel “very bonded” to co-workers because of shared stress brought on by the pandemic and the shift to new ways …

Flexible workspace users express confidence in future

Members of flexible workspace provider LABS have expressed confidence over their businesses’ prospects heading into 2022, with 92 percent of respondents to a survey, conducted by LABS, expecting their companies to grow over the next three years. And, despite the impact of the pandemic, the office remains a hugely important …

Great Resignation offers firms a chance to create the Great Retention

The last 18 months have seen unprecedented change. Covid-19 has forced people to re-evaluate every aspect of their lives, including their career. As a result, we’ve seen a surge in workers taking charge of their careers and leaving their jobs as part of the so-called Great Resignation. Recent data from …

Colour, comfort, and circularity are the top interiors trends for 2022

Bisley’s new Creative Director Jeanine Goddard identifies forthcoming interiors trends elating to the three Cs of colour, comfort, and circularity. “The emerging trends that we’re seeing around work interiors – whether office or home-based – relate to some seismic shifts in the way we view the world of work. They …

LinkedIn Branding? Definitely.

Don’t overlook LinkedIn when it comes to powerhouse personal branding. This platform may seem featherweight, but rest assured it is not. It’s easy to overlook LinkedIn branding when much online chatter focuses on the aesthetic features of social media. YouTube has the swagger and Instagram has the glam. But LinkedIn …

The 100 Year Old Company. How Liza Borches Leads for the Future.

Liza Borches is president of Carter Myers Auto Group, based in Virginia.  As the leader of a successful automotive company that was established 97 years ago, Borches knows moving into the future requires careful planning, learning and vision. Entrepreneur and keynote speaker, Ramon Ray, founder of SmartHsutle.com, recently interviewed Borches …

Create Now

Why create a personal brand now? Why not? Are you doing anything more important? Maybe watching reruns of “Seinfeld” on Netflix? Get on this! Your personal brand encapsulates who you are and your creative skills, allowing you to build meaningful connections and open doors. When you intentionally construct your brand, …

Make Branding Personal

As the job market grows more competitive, the notion of personal branding has gained traction in recent years. It’s now more vital than ever. But what does personal branding actually mean? Personal Branding Explained Essentially, personal branding is a means for others to learn more about you, including your professional …

Amy Masson: Sumy Designs

Amy Masson operates Sumy Designs, LLC, a boutique web design company based in West Lafayette, IN that offers a variety of web design services that help customers find businesses. Follow her on Facebook, Instagram, Twitter and YouTube. The who: Given a business name is so central to a brand, we …

Hybrid working will demand leaders develop new communication skills

Keeping on top of communication barriers in the business world can feel like an endless game of Whac-A-Mole, especially now in the new era of hybrid working. The usual culprits are well-known by now: patchy WiFi connections, crashing computer programmes, cloud syncing issues, important emails sneaking into spam folders – …

Branding Over Age 50

Whether you’re looking for a retirement gig or have just been promoted to the C-Suite, personal branding is critical. You’ll have more clout. Clout, in turn, allows you to be influential, indispensable, and, most importantly, joyful at work. But personal branding is subtle, and it varies depending on your career …

2021 Goals & FIRE Wrap Up

Happy New Year everyone! Did you have a good holiday? We had an awesome white Christmas in Portland. That’s really rare. We went sledding nearby and had a ton of fun. Ok, let’s wrap up 2021 and move on to 2022. 2021 was a good year for us. Mrs. RB40 …

WooCommerce Wednesdays: How to offer buy online pickup in-store with WooCommerce

The demand for buy online pickup in-store (BOPIS) fulfillment services has accelerated due to the effects of the pandemic. Today, merchants all over the world are embracing the BOPIS model as a means to meet shifting customer expectations. This new, hybrid retail strategy gives customers the best of both worlds …

News: 17 Million New Businesses Are Expected to be Launched in 2022, Reports QuickBooks Survey

If you want to start a new business in the new year, then you’re not alone. According to QuickBooks’ New Business Insights report, 3 out of 5 (57%) US employees thinking about taking the plunge into entrepreneurship. And of these wannabe business owners, 20% will take the leap in the …

Branding Secrets

Everyone understands the secret value of effective branding for businesses, so develop a personal brand that represents you as an individual. Personal branding may be your most valuable asset or one of a dozen astounding secrets if done properly. But how do you build a personal brand? This article will …

The SSL guide

You’ve registered the perfect domain name and are getting close to publishing your new website. Your product list, blog or new venture is coming together nicely, and your website looks superb. But something’s missing. You may recall the term ‘SSL’ from previous conversations and research. Here’s everything you need to …

Brand Control

You’re marketing yourself as a business owner. To build a personal brand that resonates with clients, follow these five steps. As a brand owner, you must develop and maintain your brand. You may believe you’re pitching your investors, division heads, partners, or workers a product, a service, or a financial …

SSL term changes: Maximum SSL certificate validity is now one year

As your certificate authority, it’s our responsibility to share shifts in the industry with our customers. One major change that’ll be coming into effect is around the shortening of term changes. We’ll briefly go over potential impacts to your site and how GoDaddy is adapting to better serve you. Maximum …

Brand Awareness

In a world where brand businesses compete for attention, establishing an image that stands out is a top responsibility for entrepreneurs. A personal brand is still an important factor that requires careful consideration in order to attract a target audience. Business owners must create a presence that is consistent with …

Launched At the Pandemic’s Start. Maggie Owens Business Thrives Today.

Launching your own business at any time is a challenge. Doing so during the pandemic can prove to be an enormous feat. While some businesses have been doing exceptionally well due to these times, (think cleaning services, Amazon, and grocery stores), others, (think restaurants and party stores) have had a …

Ecommerce trends 2021: Which predictions came true and what can we learn for 2022

As 2021 comes to an end, we would like to look back on the year and see whether ecommerce trends from 2021 were accurate. We firmly believe that understanding the past helps us better plan for the future. Even though the past few years have shown us the world can …

WooCommerce Wednesdays: How to sell subscription products using WooCommerce

Once reserved to services and select items like magazines, subscription models are quickly growing as an effective method of selling ecommerce products. Subscriptions offer customers a frictionless reordering experience while giving businesses a predictable way to drive consistent sales. In this post, we will examine how you can use WooCommerce …

Transparent Encryption vs. Persistent Encryption

Every year, more organizations adopt encryption to protect their sensitive data. According to the 2021 Ponemon Institute Global Encryption Trends Study, the percentage of companies with enterprise-wide encryption strategies has increased to a full 50 percent reporting having an overall encryption strategy that is consistently applied. This is a milestone, …

What Exactly Is A Personal Brand?

Many seek to improve their personal brand. You may already know what that is. We often refer to brands when we dive into influencer marketing. You probably don’t even think about your brand. Most people don’t think of the concept of “personal branding.” However, personal branding is becoming more critical …

Make it easier explaining stuff to clients with our Website Terminology Glossary 

When we’re explaining stuff to clients, sometimes we find ourselves in back-and-forth discussions. To help make this easier, we created our website terminology glossary. This free resource saves you time explaining web jargon to clients. It lets you get back to doing what you do best — putting coins in the bank Explaining website terminology to clients, made easier Below are our favorite …

14 mentor qualities that separate the good from the great

Whether you are a mentor, mentee or interested in getting involved in this type of relationship, it’s important to understand the qualities that make for a great mentor. A high-quality, motivated mentor makes the experience a winning endeavor for everyone involved. 14 mentor qualities that separate the good from the …

Ten Branding Trends

To progress your career and increase job satisfaction, keep up with current trends. Most for the New Year relate to the hybrid work model. This sudden trend shift to “work anywhere” due to a terrible and disruptive pandemic will continue to evolve. However, today’s trend is tomorrow’s trash. Unless the …

Clean Up Your Media

Your social media brand is viewed by important people…people such as hiring managers. What’s in YOUR Facebook? Are you afraid to find out? With social media, would you believe that all of us have two resumes to our credit? The first sheet is a crisp white sheet with bullet points …

Digital Brand=You

In-person presentations and handshakes are considered “old branding.” Your brand has evolved over time to be online. You are now digital. Personal branding was alive and well 30 years ago. You created your brand with a handshake and in-person presentation. Your brand has evolved over time to be online. You …

Pandemic Branding

How essential is personal branding in a crisis such as the pandemic? Should we strengthen or modify our brand to fit the current climate? We are in the midst of a worldwide epidemic crisis that has caused many hospitality workers to reinvent themselves through branding. Even if your job hasn’t …

President Trump Calls on Pentagon to Create New Military Branch: A ‘Space Force’

President Donald Trump called for a new “Space Force” to be added to the U.S. military as an armed service separate from the Pentagon’s five traditional uniformed branches. “When it comes to defending America, it is not enough to merely have an American presence in space,” Trump said Monday at …

The ultimate guide to optimizing a website for lead generation

You’re probably creating websites with the goal of connecting with more customers and growing a business. But if you want to connect with more customers, you need a lead generation guide to help you to optimize those websites. This process involves finding ways to reach customers, like optimizing the site …

You should use the Gutenberg WordPress editor — here’s why

Sometimes you have to rip the band-aid off quickly, even though it hurts. In certain instances, this advice also applies to the new editor available since WordPress 5.0, sometimes referred to as the “Gutenberg WordPress editor” or simply “Gutenberg.” Within the WordPress community, there has been extensive conversation (and some …

When to Point Web Design Clients Towards Third-Party Services

Freelance web designers are often asked to provide clients with a wide array of services. Design, custom development, mobile applications, SEO and social media management all come to mind. And, while some designers do attempt to wear these many hats, it can be quite difficult to master them all. There’s …

Climbing higher in a male-dominated industry — GoDaddy Q&A with Lizzy VanPatten

Lizzy VanPatten began She Moves Mountains in order to confront the lack of female presence in the world of climbing and professional guiding. Today, we’re speaking with Lizzy to discuss entrepreneurship and the impact her business has on female empowerment. This interview has been gently edited for length and clarity. …

4 ways to spot a fake email and what to do if your email is hacked

Email is one of the most frequently used forms of communication. It’s no wonder then that many cyber criminals are using fake emails to not only hijack your email account but also to steal your identity and more. In most cases, it’s a potential entry way into your social media accounts, …