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Bricktowntom's Market Place Sharing Industry News And Resources To Help You Succeed Online.

Email templates: Showing client appreciation

Building and maintaining client relationships are an integral part of business success. Without clients, there is no ability to grow and maintain your business. While there can be some tough times with projects, always make sure your clients feel valued and appreciated. Doing this can help build a better perception of your brand or …

What is website analytics — and how can it help your business grow?

What is website analytics and why should you care? Simply put, website analytics are the numbers behind your website’s traffic and performance. Your web analytics metrics will provide you the data that lets you know what activity is happening on your website … or not happening. Yikes! Your web analytics …

Essential types of ecommerce payment links and how to optimize them for success

Whatever your niche or industry, offering your customers or clients a mix of payment options will help to accelerate the success of your business. In addition to the likes of mobile transactions and buy-now-pay-later (BNPL) options, there is another powerful means of payment that will make your business extra attractive …

Branding Secrets

Everyone understands the secret value of effective branding for businesses, so develop a personal brand that represents you as an individual. Personal branding may be your most valuable asset or one of a dozen astounding secrets if done properly. But how do you build a personal brand? This article will …

Pandemic-driven shifts have made the workforce smaller, younger and more female

The pandemic has not led to mass unemployment as many feared, but has instead driven wider shifts that have increased employment among younger women, but pushed many men and older workers out of the labour market altogether, according to new research. Begin again? – the eighth report for The Economy …

How to Highlight Leadership Experience on a Resume

Those who have developed their leadership skills tend to be more motivated. They are typically better at solving problems and more effective communicators. Leaders are more passionate about their careers than those who lack any experience in leadership. Thus, most employers tend to make leadership experience a high priority in …

How lawyer turned artist Laolu thrives as a global creative in NYC

Ecommerce has changed the game for struggling artists around the world, especially for those working in the creative (and cutthroat) capital of New York City. Brooklyn-based artist Laolu NYC (born Laolu Senbanjo) has come a long way since moving here from Nigeria in 2014. The former human rights lawyer says …

Longer lives significantly contributing to European economies, new reports claims

A series of reports published by the International Longevity Centre UK (ILC) highlights the economic opportunities of longer lives across Europe. According to the reports, older people’s contributions across the European region are significant, and growing. The reports call for countries to better support older people’s economic contributions, particularly through …

Create Now

Why create a personal brand now? Why not? Are you doing anything more important? Maybe watching reruns of “Seinfeld” on Netflix? Get on this! Your personal brand encapsulates who you are and your creative skills, allowing you to build meaningful connections and open doors. When you intentionally construct your brand, …

Brand Control

You’re marketing yourself as a business owner. To build a personal brand that resonates with clients, follow these five steps. As a brand owner, you must develop and maintain your brand. You may believe you’re pitching your investors, division heads, partners, or workers a product, a service, or a financial …

Build a Link Previewer with Puppeteer and Serverless Functions

In this tutorial, we’re going to see how we can deploy serverless functions alongside our front-end application and create an API that generates images and grabs metadata from links. With serverless functions, developers can create and implement modern features and functionalities in their applications without going through the pain of …

Don’t Let Legacy Software Stop You from Adopting the Latest Web Technologies

Web design is an ever-evolving field. It seems like a new tool or technique arrives every day. And there’s a lot of pressure for professionals to keep up with the times. Maybe it’s a bit scary. But there’s a certain excitement that comes with it as well. You learn something …

Tax‌ ‌Deductions‌ ‌for‌ ‌Podcasters‌ And Bloggers (That You Must Know)

By Veronica Rhodes, Partnership Manager at TFX. Over the last decade, a rising number of people have supplemented their income through blogging & podcasting. People in almost every field use blogging & podcasting to make a part-time or full-time living. Maybe you enjoy writing, or you’re a natural at shooting …

Follow These Five Tips to Ensure a Happy Holiday for Your Business

By Kimberly Green-Kerr, UScellular Business Solutions and Operations Leader In very welcome news for ecommerce and brick-and-mortar small businesses, many Americans are eager to spend their money during this holiday shopping season. According to a recent report from Deloitte, holiday retail sales are expected to increase by up to 9% …

What Thryv’s Chief Customer Officer Can Tell You About Customer Retention

When you start your solo business, your first priority is to increase profitability. And customer retention helps you do that. What’s more, loyal customers also get you more word of mouth referrals. Interested in exploring proven strategies for customer retention? Grant Freeman who is working as a chief customer officer …

Make Branding Personal

As the job market grows more competitive, the notion of personal branding has gained traction in recent years. It’s now more vital than ever. But what does personal branding actually mean? Personal Branding Explained Essentially, personal branding is a means for others to learn more about you, including your professional …

Surfer SEO vs Outranking: Which SEO Tool Is Best for You?

In this article, we’ll be comparing Surfer SEO vs Outranking — two search engine optimization (SEO) tools that use artificial intelligence (AI) to help you take your SEO workflow to the next level. As technology becomes more advanced, so do marketing automation tools that can help entrepreneurs and small business …

How Web Designers Can Cope with Situations Out of Their Control

Everyone wants to control their own destiny. For web designers, that means layouts that look great, code that works as intended, and clients who pay on time. While we may wish for each of those things, reality usually plays out differently. Layouts aren’t always pixel-perfect, code breaks and clients – …

Amilya Antonetti- Leading Human Behavior Expert- Shares Nuggets to Be a Successful Solopreneur

Starting a solo business is one thing, but making it a success is another. From marketing to customer handling to accounting, you have to be good at multiple tasks to succeed in your endeavor. Also, you have to practice a lot of self-discipline to separate work and home life. If …

WooCommerce Wednesdays: How to create a membership site with WooCommerce

As the ecommerce market becomes more competitive, brands must devise new ways to differentiate themselves. To do this, many create a membership program with WooCommerce to reward the brand’s most loyal customers. Whether through discounts, community building or simply increased engagement, memberships programs help you provide more value. With a …

How to protect personally identifiable information (PII) from search engines

We dedicate the month of October to cybersecurity awareness, and a cybersecurity-first mindset is this week’s theme. Please enjoy reading this post on being your clients’ first line of defense against bad actors. It was originally published by Sucuri, a recognized leader in cybersecurity. In today’s internet age we take our privacy for granted. …

Retailers Face New PCI Challenges as Holiday Shopping Kicks off Earlier than Ever

The temperatures are falling, the leaves are falling, and soon the snow will be as well. About the only thing that isn’t falling as we stare down the beginning of the holiday shopping season are delivery times and the data volumes. According to a recent survey from Deloitte, it is …

Not sure how to prepare for Google’s SEO rank change? Republish your website

You’ve probably heard that Google began rolling out a major change to their search algorithm this summer. The changes started in mid-June and are expected to finish in August. The change affects how Google ranks websites, because they have added metrics called “Core Web Vitals” in their scoring. These have …

Tips from Google to make the most of the 2021 holiday shopping season

Before looking ahead to this holiday shopping season, let’s take a quick look back at 2020, and what a year it was. Amid all the challenges came new opportunities and unprecedented growth for ecommerce. Emerging data offers insights into shifting consumer behavior and its positive impact on ecommerce. The pandemic …

SSL term changes: Maximum SSL certificate validity is now one year

As your certificate authority, it’s our responsibility to share shifts in the industry with our customers. One major change that’ll be coming into effect is around the shortening of term changes. We’ll briefly go over potential impacts to your site and how GoDaddy is adapting to better serve you. Maximum …

The SSL guide

You’ve registered the perfect domain name and are getting close to publishing your new website. Your product list, blog or new venture is coming together nicely, and your website looks superb. But something’s missing. You may recall the term ‘SSL’ from previous conversations and research. Here’s everything you need to …

Sell anywhere — Tips for selling digitally

Within the world of retail, businesses are typically divided into two categories: brick-and-mortar or ecommerce. However, with the rapid changes occurring within the retail sector due to evolving consumer habits, the lines between these types of businesses are beginning to blur. Small businesses in particular are realizing the increasing importance …

How to Get Started with Social Media Automation

Social media automation tools enable seamless management of social accounts across a range of different platforms. These automation tools let you dedicate more time to building an audience and implementing social media campaign strategies that work. To start off, we’ll discuss the following in this article: what social media marketing …

8 Free Maintenance & Coming Soon Plugins for WordPress

When you run a WordPress website, you will inevitably have to perform essential maintenance that may result in temporary downtime. This could be testing new plugins, theme changes or updates, or some major server issues. Many developers create offline sandboxes for testing, but once you push the updates to your …

For Casual Users, Information on New WordPress Features Can Be Hard to Find

Virtually every software application evolves over time. For users, keeping track of the additions, subtractions, and bug fixes can be difficult. And, the more users an app has, the more challenging it is for developers to keep everyone in the know. WordPress faces a unique uphill climb in this area. …

Brand Awareness

In a world where brand businesses compete for attention, establishing an image that stands out is a top responsibility for entrepreneurs. A personal brand is still an important factor that requires careful consideration in order to attract a target audience. Business owners must create a presence that is consistent with …

Strategies for driving Black Friday & Cyber Monday traffic to an ecommerce store

Once you have an ecommerce store up and running, it’s all about seizing opportunities to steer shoppers your way. One of the biggest comes through driving Black Friday and Cyber Monday traffic to an online store. See, the ability to make money with an ecommerce website is directly proportional to …

7 marketing tactics for content entrepreneurship

“If you write it, they will come.” – Bloggers all over the world. Unfortunately, that’s not always the case, especially when your goal is to move beyond blogging to content entrepreneurship. Content entrepreneurs think of their content creation as a business and build multiple revenue streams based on their content. …

Make it easier explaining stuff to clients with our Website Terminology Glossary 

When we’re explaining stuff to clients, sometimes we find ourselves in back-and-forth discussions. To help make this easier, we created our website terminology glossary. This free resource saves you time explaining web jargon to clients. It lets you get back to doing what you do best — putting coins in the bank Explaining website terminology to clients, made easier Below are our favorite …

14 mentor qualities that separate the good from the great

Whether you are a mentor, mentee or interested in getting involved in this type of relationship, it’s important to understand the qualities that make for a great mentor. A high-quality, motivated mentor makes the experience a winning endeavor for everyone involved. 14 mentor qualities that separate the good from the …

Digital Brand=You

In-person presentations and handshakes are considered “old branding.” Your brand has evolved over time to be online. You are now digital. Personal branding was alive and well 30 years ago. You created your brand with a handshake and in-person presentation. Your brand has evolved over time to be online. You …

The seller’s guide to Black Friday/Cyber Monday (BFCM)

If you’ve ordered anything in the past few months and experienced significant delays, you’re not alone. Customer complaints about a late delivery are now a common occurrence to which no person or company is immune. Ahead of BFCM, the biggest ecommerce event of the year, this trend is troubling. So …

What Exactly Is A Personal Brand?

Many seek to improve their personal brand. You may already know what that is. We often refer to brands when we dive into influencer marketing. You probably don’t even think about your brand. Most people don’t think of the concept of “personal branding.” However, personal branding is becoming more critical …

Clean Up Your Media

Your social media brand is viewed by important people…people such as hiring managers. What’s in YOUR Facebook? Are you afraid to find out? With social media, would you believe that all of us have two resumes to our credit? The first sheet is a crisp white sheet with bullet points …

What is SSL?

Editor’s note: This SSL article was originally published on September 5, 2013, and was updated on July 25, 2018. What is SSL? You might have heard the term SSL, or maybe someone said your website needs an SSL certificate but you aren’t sure what one is. That’s OK. By the …

All-in-one online marketing solutions to help you grow your business

The GetResponse platform contains a suite of email marketing and online campaign management tools designed to help you grow your sales, maximize ROI, and succeed in online marketing. From unlimited broadcasting and top deliverability to 5-star customer service and over 50 easy yet powerful features – we’ve got you covered. …

Getting WooCommerce ready for Black Friday & Cyber Monday 

Just about everyone on WooCommerce knows Black Friday and Cyber Monday are some of the biggest retail sales events of the year. We still see headlines showing customers lined up outside of brick-and-mortar retail outlets hoping for a chance to get inside to scoop up the best deals before they’re …

4 Ways to Maintain Concentration in Mentally Exhausting Jobs

Some jobs are sprints, others are marathons. There are lots of roles, such as those in retail, hospitality and logistics, where you are likely to be bouncing between quiet, calm periods and busy, highly demanding periods several times in the same day. Others, such as marketing, copywriting and many office-based …

How to Maintain a Good Company Culture Within a Virtual Team

From start-ups to scale-ups, firms are looking to reduce overheads by harnessing virtual offices for their business operations. As a result, virtual workforces—employees who telecommute from home or other remote locations—have grown exponentially over the past few years, with 37% of workers already working or having previously worked virtually. If …

How to sell website maintenance services — Everything you need to know

Successful websites evolve. Even when that spiffy new site is up and drawing traffic, the job is not complete. There’s always website maintenance service work to be done for SEO, performance and security. The reality of websites is that somebody needs to look after them on an ongoing basis.   …

Top WordPress Tools & Services That Make Your Life Easier Sponsored

The WordPress team worked hard to produce the ultimate in website builders. Their hard work paid off. The ultimate builder, in this case, is a platform featuring an abundance of tools and plugins. They allow website builders to create, tweak, and adjust their products any way they want to. There …

Enterprising entrepreneurs start businesses during U.S. government shutdown

The entrepreneurial spirit is bringing hope — and income — to some U.S. government employees and contractors hit by the longest partial government shutdown in U.S. history. The shutdown is affecting an estimated 800,000 federal employees (both furloughed and working without pay) and 4 million contractors who work for nine out …