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Icons of Cincinnati — Entrepreneurs thriving in the Buckeye State

Cincinnati is a city as diverse as its many nicknames: Athens of the West, Paris of America, Cincy, The Queen City or The Nati. And within that diversity, entrepreneurs are building their flourishing businesses. In our latest season of Icons, we’re showcasing entrepreneurs from Cincinnati, hosted by Cincy local Anna …

Essential plugins to build better WordPress sites for clients 

With over 55,000 known plugins available for WordPress, it can get just a little confusing — to say the least — knowing the essential plugins for a WordPress site. There are plugins for functionality, SEO, security, and more. While there is no end-all-be-all plugin or plugin array, certain plugins one …

Best SEO Software: Top SEO tools for keyword research linkbuilding and competitor analysis

Improving your SEO is one of the most effective ways to increase your reach, brand consolidation, and revenue. Unfortunately, it’s getting more complicated than ever. Google currently indexes an estimated 56.5 billion pages. That’s an enormous amount of competition. In 2022, successful companies don’t do their SEO manually – they …

Domain Age: What It Is And Why It’s Important For Search Engines

If you’ve been working in the digital marketing field for a while, with focus on SEO strategies, you most likely know some basic notions about the term domain age. Even if the term does not have a complicated definition, not everyone is familiar with how it can influence their website’s …

All-in-one online marketing solutions to help you grow your business

The GetResponse platform contains a suite of email marketing and online campaign management tools designed to help you grow your sales, maximize ROI, and succeed in online marketing. From unlimited broadcasting and top deliverability to 5-star customer service and over 50 easy yet powerful features – we’ve got you covered. …

Marketing automation — Guide to getting started with a marketing automation system

As a web pro or marketer, you’re being pulled in a thousand different directions every day. Between running your business, networking, managing projects and the million other things on your to-do list, marketing can fall down the list of priorities. But it doesn’t have to be this way! Marketing automation …

How to Get Started with Social Media Automation

Social media automation tools enable seamless management of social accounts across a range of different platforms. These automation tools let you dedicate more time to building an audience and implementing social media campaign strategies that work. To start off, we’ll discuss the following in this article: what social media marketing …

The Impossible Question: How Long Does It Take to Build a Website?

Web designers get asked all sorts of questions. We’re queried for advice on aesthetics, marketing, technology – and that’s just the tip of the iceberg. Being an endless fountain of knowledge is just part of the job. 😉 Our answers tend to come from experience (or a quick search). Yet, …

14 mentor qualities that separate the good from the great

Whether you are a mentor, mentee or interested in getting involved in this type of relationship, it’s important to understand the qualities that make for a great mentor. A high-quality, motivated mentor makes the experience a winning endeavor for everyone involved. 14 mentor qualities that separate the good from the …

Best Affiliate Marketing Programs : Top 10 Highest Paying for 2022

Affiliate marketing is on the rise, now more than ever. And, with that said, this lucrative marketing strategy is also becoming more and more saturated. With so many companies committing to online marketing and digital advertising, there’s a wide array of affiliate programs out there to choose from. It can …

Brand Associate

It’s becoming more challenging to maintain brand associate visibility among all stakeholders in the new virtual or hybrid world of work. One Simple Technique for Keeping Yourself Visible on Social Media Your social media branding presence is much more vital now than before the Covid-19 pandemic. You want to avoid …

What CMOs Need to Deliver Better CX in 2022

In today’s ultracompetitive marketplace, customers reign supreme. It’s no longer enough to simply provide a quality product—customer experience (CX) is the metric that matters. Delivering personalized experiences that delight customers across multiple channels is critical to significantly improving sales, brand reputation, customer satisfaction, and loyalty, as well as driving business …

Branding Purpose

Think about how your brand, product, or service impacts the lives of those who use it. This provides the key to all of your branding efforts. When asked to explain your brand’s mission, it’s all too simple to say something like “to generate money.” And, as any company owner, entrepreneur, …

PKWARE Reflects on 2021 Highlights—Strong Company Growth, Customer Expansion, Award Wins, and More

2021 was another whirlwind year of combatting COVID-19 and adjusting how we work to protect customers’ data and move the business forward, despite the continued global pandemic. As we look ahead to 2022 and all the accomplishments we hope to achieve—including further expanding into new sectors, building the best team …

The Target and The Arrow

How to Recognize and Take Action on Your Most Important Entrepreneurial Goals At any given time, budding entrepreneurs are sprouting up daily. According to the Small Business Administration, there are about 600,000 new business started annually. With the economy in a state of flux, downturns are typically the times when …

How to Franchise Your Small Business (Things You Must Know to Succeed )

Franchises can be an excellent way to maximize business growth while minimizing the overhead costs involved with opening additional locations. You are basically leasing rights to your model, brand, and business strategy to another entrepreneur in a franchised business. The franchisee receives a proven business model and ongoing support to …

News: The US Plans to Spend $10 Billion to Help Small Businesses Recover and Grow

Small businesses in the country went through difficult times in the recent past. Supply chain disruptions, poor cash flow, diminishing demands were just a few of the many hurdles small businesses faced due to the pandemic. The new year 2022 has brought new hopes for small businesses. A WSJ report …

News: 50% of Your Customers Abandon Shopping Carts if Your Pages Are not Fast Enough

Is your eCommerce website struggling to increase the conversion rate? Do your customers abandon shopping carts a lot? If your answer to these questions is yes, don’t conclude that something is wrong with your products or marketing. My friend, the main deal-breaker can be your eCommerce website speed. According to …

A Look at Data Retention and Deletion Policies and Compliance

There’s an aspect of the compliance conversation too many organizations overlook, and it’s nearly as important as how data gets used: data retention and deletion policies. Recently, a €14.5 million GDPR fine was issued for a non-compliant data retention schedule. And a new report from 451 Research reveals that 31% …

Branding for a Leader in ’22

A personal brand is essential to a leader and their company’s image. Business executives must be aware of how theirs is viewed by others. 1. Lead with compassion. Empathy is the first step to compassionate brand leadership. Empathy is letting go of your anxieties and taking an emotional risk to …