2020 has been… shall we say… an interesting year. It’s certainly been a year of surprises in the eCommerce industry. (All those people who mocked you back in 2016 for starting a store that only sold toilet paper and banana bread baking supplies—now who’s laughing?) Customer spending has been transitioning …
With over 3.6 billion people active on social media, platforms such as Facebook, Instagram, and Twitter are the perfect place for promoting your business. As opposed to other online marketing strategies, social media focuses on inserting content with brand identity directly into the online conversation. On social media, the interaction …
We’ve reserved seats on the GoDaddy Customer Council for Makers of the Web — developers and designers, marketers, SEO gurus… You know who you are. If you’re one of these experienced professionals, we’d be grateful for the insights you can share in a gathering of GoDaddy customers. In return, you’ll …
Gradient Generator Tool – Quickly generate a beautiful CSS gradient for your project with this online tool. Stop Using Icon Fonts – The downsides of icon fonts and why SVG is a better alternative. Reseter.css – This boilerplate normalizes the browser’s stylesheet for a better cross-browser experience. Dealing With Sudden …
If you run a profitable business and you’re looking to expand, how about going global? Have you considered it? While several businesses might be in that stage where they’re ready to go international, the thought might be daunting. How do you start and what if things don’t go according to …
Social media stories are a powerful tool to connect with prospects and customers on a deeper level. This is because good social media stories evoke emotions, inspire actions, add value, and connect with our memory. However, telling captivating social media stories is a challenging task because you have to grab …
There’s an interesting story behind every business name. Ask any company founder how they came up with their business name, and you are bound to learn more about the company and the founder within their answer. And their stories can help you learn how to come up with a business …
Originally published in December 2014. Homeworking seems to have become a bit of a hot topic this year, but one sentence published on the www.gov.uk website brought a cold sweat to the brows of many managers and employees across the United Kingdom. “From 30 June 2014, all employees have the …
Now, more than ever, both at home and at work, we need to be surrounded by people we can rely upon and trust as we ride the waves of uncertainty. Over the past year, we have learnt that priorities and targets can be shifted in the blink of an eye …
Despite the financial hardship wrought by COVID-19, half of employers (49 percent) don’t have a financial wellbeing policy. This is according to the latest Reward Management Survey from the CIPD (which 420 employers responded to). A financial wellbeing policy acknowledges that, as income providers, organisations play a vital role in …
An innovative little box that resembles a Rubik’s cube is making its way into corporate workspaces to assist facilities managers and HR teams gauge energy consumption and monitor the building’s efficiency, as well as track air quality, temperature and overall comfort of their physical surroundings. It’s all about better buildings. …
A new study on recruitment and workforce trends has crowned London as the world’s most desirable city to work in, with the UK capital holding onto the top spot, despite uncertainty around Brexit and the ongoing Covid-19 pandemic. The Global Talent Survey, compiled by Boston Consulting Group (BCG), Totaljobs in …
A genetic algorithm is a procedure that searches for the best solution to a problem using operations that emulate the natural processes involved in evolution, such as “survival of the fittest”, chromosomal crossover, and mutation. This article provides a gentle introduction to writing genetic algorithms, discusses some important considerations when …
There is tough competition out there. Regardless of your business domain, you are going to face competitors that are tirelessly trying to outgrow you. If you want to grab the attention of your potential clients, you have to stand out from the crowd. And humanizing and personalizing your brand can …
This article was first published on Feb. 8, 2017, and was updated on Feb. 27, 2018, Feb. 11, 2019, Feb. 24, 2020, and March 4, 2021. Wondering if crowdfunding platforms might be a boost for your new business venture? Companies that are just starting out sometimes need a financial step …
If you’re thinking about exploring other ad platforms beyond Facebook and Google, you have more options now than ever. With their self-service advertising tools, new players like Hulu and Walmart are trying to lure small business owners to run effective advertising campaigns. The Ad Market Has Become Super Competitive PC: …
Booking new projects is a key revenue driver for any freelance web designer. But a lot of time and effort goes into both finding projects and getting the details hammered out. Then you still have to do the actual work. It’s not always an efficient process. And, unless those projects …
Whether you are a mentor, mentee or interested in getting involved in this type of relationship, it’s important to understand the qualities that make for a great mentor. A high-quality, motivated mentor makes the experience a winning endeavor for everyone involved. 14 mentor qualities that separate the good from the …
As a web designer or developer, your goal is to deliver results. If your clients want to sell products online or increase sales, these tips and tricks are designed to help increase product visibility using WooCommerce. The combination of WooCommerce and WordPress is a powerhouse of eCommerce goodness. Get started …
Content Marketing The Benefits of Social Media in Thought Leadership David Tile, Founder & Director @ Article-Writing.co Posted On: March 02, 2021 As an expert in your industry, is your voice loud enough? Your work fuels you, and through years of committing yourself to it, you have learned unique insights …
Your boss is about to do something stupid. You know the routine. They make a terrible decision that ends up costing the company money. When they realize they’ve dug themselves into a deep hole, they’re upset, blaming you or your co-workers. “Why didn’t anyone tell me?” It’s a catch-22 many …
When building a website, it’s important to find efficiencies wherever you can. Those little tricks that save you time without sacrificing quality are always welcome. The WordPress Gutenberg block editor has plenty of hidden productivity gems built-in. Features such as keyboard shortcuts and UI enhancements that can help us get …
If you’re a business, your brand identity is your personality. Just like with people, we can’t really connect with those who hide their personality. But if they show us what they are like, they can become our friends. The same goes for businesses and their brands. Now, if faces are …
Patterns are a great way to make your entire design cohesive as well as bring your finished project to life. Creating patterns in Illustrator is not hard, once you master a few basic principles. In this roundup, you’ll find the best tutorials from around the web that will help you …
Ready to get started with WordPress eCommerce? This guide will take you through the entire process — from the first idea for your domain name to your last plugins added — to start selling products on a WordPress website. Whether you plan to build an empire or just sell a …
With the right analytics plugin, a WordPress ecommerce merchant can access extensive data to track visitors and discover what they like and what they don’t, to convert more visitors. Here is a list of analytics plugins for WordPress. There are solutions to track visitors, create page and post reports, track …
The GetResponse platform contains a suite of email marketing and online campaign management tools designed to help you grow your sales, maximize ROI, and succeed in online marketing. From unlimited broadcasting and top deliverability to 5-star customer service and over 50 easy yet powerful features – we’ve got you covered. …
When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …
As we start 2021, ecommerce is going to lead the way this year, as the pandemic continues to drive a boost in online shopping. In fact, ecommerce sales from April to May have already exceeded sales during the 2019 holiday season by 7%. With record-breaking online shopping expected to continue …
Do you have a knack for creativity? Are you constantly making amazing crafts for birthday gifts and holidays? Or perhaps you just make them for yourself and folks frequently tell you that you should sell your handmade awesomeness. Maybe you’re starting to wonder about the best websites to possibly sell …
Once a website gets launched, security can be an afterthought. According to a report last year from Sucuri, about 15% of people who build websites for clients don’t ever mention website security. Some 6% don’t bring it up until after the site gets published. Recommending website security can fall by …
Blog Writing | Content Marketing | SEO Copywriting SEO Strategies for Thought Leadership By: David Tile| @ Article-Writing.co Posted On: February 17, 2021 When we think about Thought Leaders, people that spring to mind are influential experts like Seth Godin, Tim Ferriss, and Simon Sinek. Why are these the …
This sponsored article was created by our content partner, BAW Media. Thank you for supporting the partners who make SitePoint possible. For almost everyone, 2020 was a bummer. Many businesses were forced to take creative measures just to survive. Consumers had to make adjustments as well, and even the Web …
When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …
The full scope of benefits that come from website audits and their variations is massive. Audits for managing your online presence are an opportunity for you as a web developer or designer to analyze, refresh and adapt your site. The goal is to improve your online visibility, discover and grow …
One of the best ways to measure how far technology has come is to use a legacy product. It’s true of devices like computers and smartphones. And it also applies to websites as well. For instance, compare a WordPress website you built recently with one from a decade ago. You’ll …
ClickFunnels Review – Is It Worth It For eCommerce? So, you want to convert website visitors into customers. And you’ve read that ClickFunnels might be the best way to do that. It sounds like a tantalising prospect: A sales page builder that does all the hard work for you …
Our Managed WordPress Ecommerce Hosting lets you create a robust ecommerce store quickly and easily. That means building the exact store your clients need for hundreds, even thousands, less per year. Build more store for less Powered by WooCommerce, our Managed WordPress Ecommerce Hosting features powerful flexibility with easy-to-use extensions and client-management tools. That …
Marketing your business rarely comes easily. There’s always room for improvement and new things to learn. But that doesn’t mean that you can’t make marketing a little easier on yourself for 2021. Let’s talk about seven ways to make marketing in 2021 easier — including marketing planning, marketing systems and …
Technology researcher Gartner has highlighted the top strategic technology trends it believes organisations should be aware of in 2021. Gartner defines a strategic technology trend as one with ‘substantial disruptive potential that is beginning to break out of an emerging state into broader impact and use, or which are …
When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly look …
What Is Affiliate Marketing: A Step-by-Step Guide To Making Passive Income Ever wondered what is affiliate marketing? Today we are going to answer this question for you and show you why we think affiliate marketing is an income stream worth mastering. As we believe affiliate marketing is one …
With a rapid shift to online presence this year, many companies are having to explore digital options now that they hadn’t considered in the past. One business function quickly making the move to digital is public relations (PR). If you own a business, you might be asking yourself, what is …
Keeping up with content creation can be challenging. One of the only ways to ensure that you execute and consistently publish high-quality content that drives results for your brand is by using a blog editorial calendar. Let’s look at what an editorial calendar is, why it’s important, and how to …
This sponsored article was created by our content partner, BAW Media. Thank you for supporting the partners who make SitePoint possible. Virtually any WordPress theme you choose will have its advantages and limitations. Naturally, you’ll want to look for a theme that has a maximum number of the former and …
When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …
A year “like no other” has come to a close and in the history books. 2020 was certainly unique for everyone – web designers included. And it challenged us on several levels. Our daily grind was complicated by shutdowns, kids invading the home office, and clients who needed our help …
This article was originally published on Feb. 22, 2018, and updated on Feb. 1, 2021. It’s no secret that nearly 5 billion people across the world have access to the internet. From mobile devices to desktops, it seems like everyone these days is plugged in — and if your business …
If you haven’t heard the term “lead magnet” before, it usually refers to a free download or some sort of free incentive that you use to get someone to sign up for your email list. A potential customer is a “lead” and the freebie is the “magnet” that attracts them. …
This post was originally published on Feb. 5, 2015, and was updated on April 2, 2018, March 27, 2019, Feb. 5, 2020 and Jan 29, 2021. The above content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your specific legal or …
There’s nothing sadder than a great website design just sitting there with lorem ipsum text and placeholder images. Hello, client… where’s that content you were gonna send? Often, a strategically timed message can help get things moving again. And so we present to you these free email templates for getting …
If you’re looking to work on black and white photos, it’s a good idea to have a solid set of Photoshop actions on hand. These help to streamline your efforts and effectively act as timesavers. This is especially important if you have a lot of images you need to edit. …
Whether you’re ready or not, it’s time to start your business planning for 2021. Even if you’re a one-person business, don’t underestimate the importance of having a business plan for the next year to help guide your decisions and keep you on track, especially as we all try to navigate …
In these uncertain times, standing out in your niche should be a top priority as an online business owner. COVID-19 has disrupted the way we work and live on a global scale, and while the threat of the pandemic isn’t showing any signs of slowing down yet, shoppers are still …
There’s an old saying that there’s “no such thing as a free lunch” – meaning that everything has a cost. Increasingly, the available free WordPress themes seem to be heading in this direction. In the early days of WordPress, themes listed in the official repository were often truly free and …
When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, use this glossary …
Have you ever wondered how media outlets, bloggers and other professionals are able to write about major brands with such speed and accuracy? Most writers couldn’t do this without the help of a media kit. What is a media kit? It’s the not-so-secret source of high-resolution images, detailed information …
Why do people buy what they do, when they do? Understanding why the customer does anything is important in delivering the right product or service at the right time. That’s one reason learning how to anticipate needs with consumer psychology and micro-moments is key in building a successful business. Business …
When professionalism matters, it’s time to turn to the experts. But don’t think that means hiring a video producer and breaking the bank. Instead, use a professional intro video template for After Effects to set the stage. You could use professional video templates for many purposes, like: Start off a …
When winter slowly melts away and a hint of spring floats in the air, consumers will be feeling optimistic and ready to try new things. And for savvy businesses looking to promote their products, services or online store, these spring campaign ideas offer the chance to boost the bottom line. …
Resolutions aren’t just about reading more books or getting to bed earlier or finally breaking your addiction to oatmeal creme pies. Resolutions, like the marketing resolutions here, are also great tools to help you make critical decisions and improvements in your business. Try out these marketing resolutions Here are five …
2020 was a chaotic year, especially when it came down to traditional marketing strategies. But while we saw plenty of business and marketing changes in 2020, it’s time to also look at new trends emerging for 2021. Here are six key marketing trends to watch for your business. 6 marketing …
Many business owners, entrepreneurs, and even veteran marketers devise their strategy for the New Year starting in January. I’m here to make a case for developing your 2021 marketing strategy now, or more specifically, throughout the last quarter of the year. 7 steps to develop your 2021 marketing strategy Developing …
ClickFunnels Alternatives If you’re looking for more leads and want to build more sales, you pretty much need a sales funnel. It needs to be optimised and it needs to work. Oh, and you also need a landing page and lots of other cool stuff, such as an email marketing …
This sponsored article was created by our content partner, BAW Media. Thank you for supporting the partners who make SitePoint possible. Some WordPress users tend to avoid using multipurpose themes. They do so for reasons that would seem to make common sense. They subscribe to a popular saying – “jack …
Ecommerce has dramatically grown in 2020 due to the pandemic’s effects. The industry has hit about $25.6 trillion in sales. More retailers have gone online. Other entrepreneurs have taken on eCommerce ventures like dropshipping. Such effects are, therefore, likely to spill over into 2021 and influence online businesses. Ecommerce is …
Among the reasons so many people choose WordPress is that it can run on just about any web server. The requirements are fairly basic and something that most web hosts and local servers can handle. But simply installing WordPress in its default state is far different from running a high-performing …
All released this year, each of these free web-based apps offers a time-saving solution to many of the web design tasks you will need to perform from time to time. Without ever having to install anything, all you have to do is bookmark and save them for that day when …
A landing page is the first page a visitor sees on a website. When you set up your Facebook ad or AdWords campaign or share that Instagram post, your landing page is the first point of contact after your marketing piece. So, every business could benefit from a few landing …
As your certificate authority, it’s our responsibility to share shifts in the industry with our customers. One major change that’ll be coming into effect is around the shortening of term changes. We’ll briefly go over potential impacts to your site and how GoDaddy is adapting to better serve you. Maximum …
To call 2020 a turbulent year for business would be a severe understatement. With an evolving set of rules by various state and local governments, businesses are having to think on their feet and take drastic steps to increase sales to stay afloat. By August 2020, 29 prominent U.S. retailers …
Marketing personalization is becoming more popular among brands in practically every industry, but fitness brands have exceptional potential to take advantage of the strategy. The main idea is simple: Tailor your fitness brand marketing and advertising efforts to target people on an individual level, rather than mass-marketing to an entire …
The UK’s cities, and especially those in the North of England have borne nearly three-quarters (74 percent) of all real-terms local government funding cuts in the last decade despite being home to just 54 percent of the population, according to Centre for Cities’ annual Cities Outlook 2019 report – the …
Three-fifths of UK organisations are still not ready to report their executive pay gap almost twelve months after the legislation came into force, claims a new poll by HR services provider MHR. This year UK listed companies with more than 250 employees are, for the first time, obliged to publish …
No matter the business, product or target customers, every business wants to – and should – look its best. Because costly graphic design firms and expensive in-house staffing make it feel like only established companies get to have that polished, professional graphic designer look, Design Pickle was formed; to get …
With the power of HTML5 and the ease adding multimedia through technologies such as WordPress oEmbed, anyone can add compelling video or audio content to their website. And, while it’s great that default media players are included from a purely functional standpoint, so much more can be done to improve …
Developing skills and knowledge is more important for self-employed people’s sense of career progression than increasing their rate of pay, a new report by IPSE (the Association of Independent Professionals and the Self-Employed) and the IPA (the Involvement and Participation Association) claims. The report, Working well for yourself: What makes for …
