Structured data (sometimes called “Schema” or “microdata”) has emerged as an important part of SEO strategy. Search engines are making use of this information to enhance listings and provide users with more immediate answers. Even if you’re not 100% sure what structured data is, you’ve undoubtedly run across it in …
The GetResponse platform contains a suite of email marketing and online campaign management tools designed to help you grow your sales, maximize ROI, and succeed in online marketing. From unlimited broadcasting and top deliverability to 5-star customer service and over 50 easy yet powerful features – we’ve got you covered. …
Fishing can be an exceptionally relaxing way to spend a sunny autumn afternoon. That is, unless you’re the fish. The more contemporary concept of phishing scams thrusts everyone, from ordinary web surfers to marketers to high-level eCommerce executives, on the opposite end of the fishing pole. What are phishing scams? Put …
It is often said that competition brings out the best in all of us. Whether we’re running in a race or building software, knowing that others are out there doing the same thing pushes us to do more. It’s the place where progress and innovation come from. However, a quick …
The GetResponse platform contains a suite of email marketing and online campaign management tools designed to help you grow your sales, maximize ROI, and succeed in online marketing. From unlimited broadcasting and top deliverability to 5-star customer service and over 50 easy yet powerful features – we’ve got you covered. …
By and large, web designers are very passionate about their job. That stands out in contrast to most other industries. But when it comes to the bottom line, web design is just like other businesses. The main point is to gain clients and make a decent living. As such, there …
Employers have placed wellbeing high on their agenda in a bid to encourage employee engagement and reduce absence, claims new research from XpertHR. More than half of employers (54.4 percent) run informal employee wellbeing initiatives, while one-in-five (22 percent) has a formal programme in place. The majority of these formal …
While it’s stated full-time working hours in the UK should be around 38-40 hours per week, today’s hyperconnected world means it’s easier than ever to be ‘on the clock’ outside this timeframe. Constant access to emails and the corresponding ‘telepressure’ to respond quickly to customers and colleagues means the line …
Getting paid is naturally the lifeblood of your small business. Without reliable income from customers, the lights won’t stay on for long. This is why a dedicated invoicing solution — such as Microsoft Invoicing — can be incredibly useful. Microsoft Invoicing is a natural extension to the rest of the …
The Importance of Product Descriptions Why do we write product descriptions? We could, potentially, just post the picture of the product we’re selling, add the price, and leave it at that. That should work, right? Customers would come by, see the product, presumably recognize it, and decide whether they want …
Today building a personal brand is more about how people can relate to you on their level. In order to create new leads for your business it is important to recognize that building trust comes through powerful storytelling techniques. How can your personal brand connect with your community in an …
If you’re a small business owner, you already know that money rarely stays in one place. Cash comes in through sales and goes out when you pay expenses. There’s a flow to it, and whether or not the term is part of your daily vocabulary, cash flow is king. In …
The majority of UK businesses fear becoming ‘irrelevant’ within the next five years through failing to make a successful transition to an automated workplace. To avoid this risk, organisations need to collaborate with their workforces to embrace automation and artificial intelligence, a new report from Capita warns. The report Robot …
Do you need to up your hashtag game on Instagram? Looking for tips to use Instagram hashtags more effectively? In this article, you’ll learn three ways to use hashtags on Instagram to achieve your marketing goals. Why Instagram Hashtags Matter Hashtags are an integral part of Instagram. They can do …
The first step to financial independence is to live within your means. It’s simple. You have to spend less than you make so you can save and invest the difference. I followed this directive as soon as I became an engineer and started making a good income. Before that, I …
Companies that align talent with business strategy outperform others by 16 percent, retain 30 percent more top performers, and see 34 percent higher employee performance according to The State of Talent Optimization Report (registration) from The Predictive Index. The report claims there is a strong correlation between talent optimisation and …
This article was originally published on Sept. 5, 2013, and was updated on Oct. 18, 2019. Fresh, unique images are essential for engaging with users online as you battle for their attention against the vast quantity of other online content. Written content is essential for conveying information, but images are …
Organisations face a problem that could impact their very survival. Parents want to be supported by their employers during the transition to becoming working parents, but organisations are currently ill-equipped to deal with parental leave, or to keep people engaged throughout it. In a world of relentless change, companies failing …
Many home-based entrepreneurs love listening to music throughout the workday, as it helps keep them motivated and focused on the tasks at hand. Business owners are also always looking for new ways to make their offices more efficient, in turn enhancing their own productivity. Now, there is a whole new …
There probably isn’t a more consistent rule in business or in life like the 80/20 rule. Usually, 80% or more of your results and success comes from just 20% of your efforts. I’m all about finding the 20% of activities, changes, etc. to focus on to deliver the biggest impact. …
The sign that somebody knows their stuff about a subject is often that whatever they say about it is full of questions, equivocations and caveats. They’ll often start out by saying things are complicated in mitigation of their opinion on a particular topic. They’ll say there are no silver …
New analysis by economists at PwC claims that, if the UK could match Sweden in terms of its employment rates for women aged 25-54, older workers and the proportion of its young people not in employment, education or training, the potential boost to UK GDP could be as much as …
Would you believe that more than 50 percent of your web traffic might be from bots, scrapers, hacking tools and scammers? You’ve probably received an email in your inbox with cybersecurity tips and brushed it aside. Maybe you’ve heard stories of websites being hacked, never thinking you could be a target. …
