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Bricktowntom's Market Place Sharing Industry News And Resources To Help You Succeed Online.

5 easy ways to reduce retail expenses and increase your marketing budget

Owning or managing a business requires a lot of effort — and cash. You find yourself responsible for sales, marketing, bookkeeping, HR, legal and operations all while trying to maintain a budget. As you work to reduce retail expenses, it can be a challenge to carve out extra cash to …

Technology is the great enabler for employee wellbeing programmes

Technology is now integral for short and long-term employee wellbeing following the dramatic changes to working life caused by the COVID-19 pandemic, according to Thomas Woods, Vice-President of Enterprise for Virtuagym, the global fitness technology provider.  The argument was made during a keynote presentation at the Virtual Engage Employee Wellbeing Conference, …

Hannah’s Journey. Why She’s Franchising Her Art and Party Studio

Hannah Perry is the founder of The Giggling Pig Art and Party Studio, located in Connecticut (USA). She owns one studio, with a second studio, as of July 2021, franchised. Join Hannah, and Ramon Ray, founder of SmartHustle.com, on this new series of the Smart Hustle Podcast, Hannah’s Journey! We’ll …

Inclusive workplaces will be focus of new disability strategy

A new strategy from the UK government promises more inclusive workplaces, easier commuting and better job prospects for millions of disabled people. The strategy sets out 100 immediate commitments supported by £1.6bn of funding alongside an ambitious agenda for future reform. As well as inclusive workplaces, the strategy covers a …

Differing global vaccine programmes create challenges for employers with overseas staff

The situation across the world is at hugely differing stages with regards to the Covid pandemic. Many employees have been abroad throughout the pandemic and more will now be going overseas as lockdown in the UK eases. Towergate Health & Protection is highlighting that employers need to understand the circumstances …

Half of SME employees put recognition and more flexible working options top of their wellbeing needs

As SMEs emerge from the pandemic and with further changes to restrictions, it seems they have another challenge to face – the refreshed interest in and demand from employees to work in a company that meets their wellbeing needs, according to Legal & General. Legal & General Group Protection’s ‘Wellbeing …

Taking the Guesswork Out of Protecting Sensitive Data in Email

There are an estimated 4.03 billion people around the world who use email. And even considering the advent of multiple other collaboration tools, large portions of the business world are still managed completely—and not always securely—through email communication. Cyberattacks also often target businesses through email. In 2019, 88 percent of …

Not waving, but drowning: why we need to take languishing more seriously

The word ‘languishing’ is being bandied around in the media as the world tries to recover from the pandemic and is experiencing many struggles resuming a semblance of ‘normal life’. Recent articles in The New York Times and The Guardian have detailed languishing as an inability to focus, being off …

Firms continue to underestimate employee turnover threat, study claims

A new study from communications agency Zeno Group claims that businesses continue to underestimate the chances of an increase in employee turnover as a result of changing attitudes towards work. According to the survey, while companies often focus on addressing their disengaged or disgruntled groups, the study finds that 58 …

Plans for a new single status for workers don’t cover everyone, says lobby group

IPSE (the Association of Independent Professionals and the Self-Employed) has responded to the UK Labour Party’s proposal for a single worker status saying that although it is welcome the party is attempting to clear the confusion around worker rights, the party’s proposals fail to grasp the nettle of employment status. …

Learn How to Determine Website Project Requirements Like a Pro

Perhaps it sounds ironic, but one of the hardest parts of a web designer’s job occurs before the project actually begins. Figuring out website project requirements can stump even experienced designers. Why is that? Quite often, it comes down to communication. Clients can understandably struggle with articulating their needs. Terminology …

The carbon saving from just one virtual conference could power seventeen homes for a year

Research from Ezra, claims that UK businesses can seriously reduce their carbon footprint by maintaining some form of virtual practice within the workplace in a post-pandemic landscape. While we all may be a little sick of daily Zoom meetings, the prospect of returning to big corporate conferences that often require …

St John Ambulance calls on employers to step up mental health support for workers

St John Ambulance is calling on employers to respond to the impact of the Covid-19 pandemic on workers’ mental health as it launches courses in how to talk about it with employees. The new half-day courses, offered online or face-to-face, will train line managers and mental health first aiders how …

Social content for days — Plan ahead for August with GoDaddy Studio templates

Keep your content relevant and on-topic, by identifying special days that create opportunities for your brand to join the conversation — or simply celebrate what you and your customers care most about. Let’s plan ahead for August and see what you can make with GoDaddy Studio templates. August is all …

Will Full Site Editing Help WordPress Themes Finally Reach Their Potential?

Marketing buzz has never been a true reflection of reality. No, the “right” drink won’t make you more desirable. A new car won’t bring your family a higher level of togetherness. And a WordPress theme can’t possibly fulfill every single need. The myth of that last one has persisted throughout …

GoDaddy Studio and Pinterest make perfect creative partners

As an official Pinterest Partner in the creative specialty, GoDaddy Studio makes it simpler than ever for small businesses and creators to unlock the vast potential of Pinterest for marketing. With more than 450 million monthly users sharing and drawing inspiration from the world’s most beautiful content, Pinterest is right …

5 Worthy Tech Investments for Your Businesses

by Catherine Mitchell, VP of Product Development & Management at Cox Business Many small businesses’ efforts to adopt cutting-edge technology were on a slow trickle until the pandemic hit in first quarter 2020. However, COVID-19 opened the floodgates for companies adopting technological solutions that would help them survive tough times …

5 Easy Strategies to Make WordPress Enterprise-ready in 2021

WordPress is a popular, easy-to-use, PHP-based content management system and blogging platform. Many enterprise organizations believe that WordPress is simply a platform used by smaller companies, entrepreneurs, freelancers and companies who don’t have a robust or sophisticated infrastructure. But what if this simply isn’t the case? This article will discuss …

Only a tenth of global businesses are front-runners in inclusion and diversity practices

Ninety percent of global businesses struggle with inclusion and diversity practices within their technology/ IT teams according to ‘The key to designing inclusive tech: creating diverse and inclusive tech teams’ report by the Capgemini Research Institute. Recognition of a lack of inclusion from the top is a key enabler to …

Team Pressure – What is the Right Amount A Leader Should Give?

Contributor Shweta Jhajharia is a leading expert in the business consultancy industry. She’s been recognized for her accomplishments with over 70 awards throughout her career and is with Growth Idea. Applying pressure to your team with hopes of speeding up success is a delicate balance. When you have the pressure …

Website Terminology Glossary: Online Marketing, Vol. 1 

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …

SSL term changes: Maximum SSL certificate validity is now one year

As your certificate authority, it’s our responsibility to share shifts in the industry with our customers. One major change that’ll be coming into effect is around the shortening of term changes. We’ll briefly go over potential impacts to your site and how GoDaddy is adapting to better serve you. Maximum …

How to optimize mobile checkout for small business success

In this hyper-connected mobile age, the average person spends almost four hours a day using their smartphones. So, is the average person spending time on your ecommerce site? More importantly to you, are they buying? In this post, we’ll explain why it’s essential to optimize your mobile checkout for your …

How the Muffin Live Builder Will Help You Build Better Sites, Faster

This sponsored article was created by our content partner, BAW Media. Thank you for supporting the partners who make SitePoint possible. Page builders have revolutionized the way we create websites today. But with so many options available for WordPress, it can take some time to find the best one for …

Virtual Environments in Python Made Easy

Most Python newcomers don’t know how to set up a development environment that follows the latest standards used by professional programmers. This tutorial will teach you how to properly create a fully working Python development environment using industry-accepted best practices. Virtual Environments A virtual environment helps us to solve project …

Website Terminology Glossary: Website Security, Vol. 1

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …

Websites + Marketing: Schedule & publish posts directly to Instagram

When it comes to succeeding online, small business owners know it takes more than a website to grow. They need to be where their customers are – whether that be on social media or in their inboxes. But being everywhere takes time, especially when trying to manage and maintain multiple …

Website Terminology Glossary: Website Design, Vol. 1

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly look …

Website Terminology Glossary: Resellers, Vol. 1 

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …

How To Network Properly: Networking For Designers 101

Ah, networking. Every creative freelancer’s favorite thing ever. Going out to events, shaking hands, plastering on a fake smile, getting paper cuts from passing out hundreds of business cards, dodging flakes and crazies galore. Or perhaps you’re the online type of networker – stalking people on Twitter and LinkedIn, carpet …

Ransomware on the Rise: Who’s at Risk and How You Can Prepare

The recent proliferation of high-profile ransomware attacks proves that threat actors are not slowing down, and they don’t care who they attack in the search of a big pay day. It’s more important than ever that companies, large or small, are prepared to handle a cyber-attack, in the event their …

Website Terminology Glossary: Ecommerce, Vol. 1 

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …

14 mentor qualities that separate the good from the great

Whether you are a mentor, mentee or interested in getting involved in this type of relationship, it’s important to understand the qualities that make for a great mentor. A high-quality, motivated mentor makes the experience a winning endeavor for everyone involved. 14 mentor qualities that separate the good from the …

Website Terminology Glossary: Web Design, Vol. 2 

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …

The SSL guide

You’ve registered the perfect domain name and are getting close to publishing your new website. Your product list, blog or new venture is coming together nicely, and your website looks superb. But something’s missing. You may recall the term ‘SSL’ from previous conversations and research. Here’s everything you need to …

What is SSL?

Editor’s note: This SSL article was originally published on September 5, 2013, and was updated on July 25, 2018. What is SSL? You might have heard the term SSL, or maybe someone said your website needs an SSL certificate but you aren’t sure what one is. That’s OK. By the …

All-in-one online marketing solutions to help you grow your business

The GetResponse platform contains a suite of email marketing and online campaign management tools designed to help you grow your sales, maximize ROI, and succeed in online marketing. From unlimited broadcasting and top deliverability to 5-star customer service and over 50 easy yet powerful features – we’ve got you covered. …

What is a zero-day attack?

In an increasingly hyper-connected, ever-evolving digital age, cyber security has never been more important — and if you’re a small- to medium-sized business owner, this applies to you, too. That said, one of the most prevalent and threatening of all cyber violations is something called a zero-day attack. To put …

Online Content: Tips for Borrowing Responsibly and Protecting Your Own

By Kim Shepherd, Chairwoman With Tom Brennan, Manager, Creative Services You have a successful home business for a lot of reasons, one of which is a habit of posting regularly on social media. Congratulations! However, unless you have a marketing or legal department in your living room, you may not …

How to find international customers using social media

Editor’s note: This post was adapted from Laurel Delaney’s book, “Exporting: The Definitive Guide to Selling Abroad Profitably.” If you would like to find out more about the author, the book, how to find international customers, or about exporting in general, Laurel’s blog is an excellent source of information. How do …

Episode 78 – How to Use Visuals to Influence Shopping Behavior with Joana Galvao

The first glowing testimonial I heard about Joana Galvao was from Ezra Firestone. Next was my buddy, Jared Mitchell, of Skincare by Alana. Joana was described as a designer who “Gets it” – who understands how design impacts online experience and sales. She recently spoke at Traffic & Conversion Summit …

Home Office Tip: The Secret to Increasing Your Air Conditioning Unit’s Longevity

One of the worst parts of home ownership is replacing things when they stop working. Air conditioning is not an inexpensive item. That is why it is crucial as a business owner with many expenses to extend the life of an air conditioner as long as possible. Keep your home …