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Bricktowntom's Market Place Sharing Industry News And Resources To Help You Succeed Online.

Strategies for driving Black Friday & Cyber Monday traffic to an ecommerce store

Once you have an ecommerce store up and running, it’s all about seizing opportunities to steer shoppers your way. One of the biggest comes through driving Black Friday and Cyber Monday traffic to an online store. See, the ability to make money with an ecommerce website is directly proportional to …

Endpoint Protection is Key During Current Employee Turnover Tsunami

Employee turnover is at an all-time high. This can be attributed to pandemic restrictions easing in some parts of the country and the job market booming to make up for layoffs at the beginning of last year. Because of this, workers aren’t afraid to pursue other opportunities that they were …

Lying Flat Isn’t FIRE

Recently, Mrs. RB40 read an article about an interesting movement in China and passed it along. She said, “Hey Joe, this is like your FIRE movement.” That’s how I discovered the Lying Flat movement in China. Luo Huazhoung coined the term lying flat when he shared his story on Baidu. …

Office occupancy rates hit their highest levels since March 2020

Office occupancy rates have hit their highest levels since March 2020, according to Freespace. The data from sensors already highlights an eight percent increase in the number of offices returning to work in the first fortnight of September compared to the entire month of August. Furthermore, the use of all …

Satisfaction in the workspace linked to increased productivity

Fellowes Brands, has announced the results of its survey of over 6,000 employees across Europe, 1,000 of which are from the UK, claiming nine in ten (91 percent) of all European employees and 89 percent of UK employees say satisfaction is important to them in their workspace, regardless of whether …

5 surprisingly effective tips to promote and market your web design business

Nobody has to tell you that your website won’t sell itself. For years you’ve explained to clients that the “build it and they will come” philosophy is bogus. Why then, when it comes to your own firm, do you still find yourself questioning how to promote your web design business? …

How to Expand Your Engineering Skill Set Without Quitting Your Day Job

The world is moving at a fast pace with innovations in technology every year to tackle all kinds of challenges. Companies are regularly updating and improving their products to meet these challenges and are looking to recruit new talent. Are you looking to participate in newer projects within your company? …

WorldGBC Net Zero Carbon Buildings Commitment expands scope to include embodied carbon

WorldGBC has announced an update to the Net Zero Carbon Buildings Commitment (the Commitment), expanding its scope to recognise enhanced leadership action in tackling embodied carbon emissions from the building and construction sector. To accompany the Commitment update and its reduction-first approach to decarbonisation, WorldGBC has also published Advancing Net …

Only a third of employers have asked staff if they’re vaccinated

As the Government is due to unveil its winter plan for COVID-19 and the ONS confirms employee numbers are back at record levels, according to the latest survey from CV-Library, three-quarters (75.2 percent) of professionals feel employers should be allowed to ask staff if they’re vaccinated against COVID-19. What’s more, …

Majority of firms subject to successful network security attacks

More than two-thirds (70 percent) of UK businesses have been the victim of a successful network security attack in the last year, and 65 percent have been the victim of at least one ransomware attack in the last 12 months, according to new research from Barracuda Networks. These findings were …

5 Reasons Managers Refuse to Give Developers the Rewards They Deserve

In this article, we’ll explore five reasons managers refuse to give developers the rewards they deserve, and what you can do about it. The Problem Outlined The harder you work, the less you’re rewarded. Your co-workers aren’t pulling their weight. They do less work, but it seems like they’re receiving …

14 mentor qualities that separate the good from the great

Whether you are a mentor, mentee or interested in getting involved in this type of relationship, it’s important to understand the qualities that make for a great mentor. A high-quality, motivated mentor makes the experience a winning endeavor for everyone involved. 14 mentor qualities that separate the good from the …

Employee Retention: 10 Actionable Strategies for Reducing Turnover

Many companies around the world are facing the same issue — significant employee turnover. Today, with more and more companies opening their doors to new employees and new job positions emerging, workers are constantly looking to find better professional opportunities. Employee turnover can seriously harm business success and reputation, which …

Tips from Google to make the most of the 2021 holiday shopping season

Before looking ahead to this holiday shopping season, let’s take a quick look back at 2020, and what a year it was. Amid all the challenges came new opportunities and unprecedented growth for ecommerce. Emerging data offers insights into shifting consumer behavior and its positive impact on ecommerce. The pandemic …

Metrics can help businesses define their impact on the environment

Today, companies cannot shy away from their responsibilities towards the environment. With Extinction Rebellion keeping the climate crisis firmly on the news agenda, and COP26 in November gathering more international attention than ever, how businesses approach and champion sustainability is under significant scrutiny. At a local level, organisations are being …

Demand for office space outside London could soar, claims KPMG report

New ways of working will boost UK productivity and increase employment levels in cities outside of London, according to a new report from KPMG. And as businesses in some sectors prepare for employees to spend two to three days a week working from home on a permanent basis, demand for …

How to Set Up VS Code Remote Development for Free on Amazon EC2

Remote development is simply development on a remote server. An SSH connection is made from your local machine to a server in the cloud. SSH stands for secure shell or secure socket shell — a protocol for securely communicating between two computers via a terminal. Image source: code.visualstudio.com Amazon Elastic …

News: Alibaba.com Introduces Grants, New Services, and Tools to Help SMBs Grow Fast

Running a successful eCommerce business is a tough job. From product research to timely sourcing to inventory management, you have to take care of multiple tasks to grow your business. Are you treading water in your eCommerce business? If yes, then Alibaba.com’s latest offerings can make the difference to help …

Learn to code: National Coding Week starts on Sept 13th

According to a poll conducted by GoDaddy in January of 2021, 95% of website designers and developers believe their industry offers a lucrative and secure career path. Considering the uncertainty that the COVID-19 pandemic has caused, this is a big reason to learn to code — and it’s coming right from developers and coders in the industry.                   …

How to use email marketing for dropshipping like a pro

Email marketing is quite an effective marketing strategy for dropshipping stores, generating an ROI of 4200%. The strategy involves sending marketing messages directly to customers who have opted to receive such information. In the highly competitive dropshipping industry, customer relationships are essential. Email marketing, therefore, becomes a viable option for …

9 retail tips to increase in-store sales through on-site marketing

Getting a customer to enter your retail store is a win, but it isn’t the ultimate goal. Your primary objective is having them walk in and walk out as a paying customer. To help you turn in-store browsers into buyers, consider these retail tips to increase in-store sales. How to …

Ramon’s Top 10 Tips You Need This Week – Embrace the Performers Mindset

Ramon’s Top 10 Tips You Need To Know THIS WEEK – Exclusively on Breakfast with Champions, 7:30am Thursdays Join Ramon LIVE on Clubhouse as he shares the TOP 10 Things You need to know this week to help start or grow your business OR enhance your personal development. Follow Ramon …

Hybrid working pushes up corporate Australia’s carbon emissions

While lower occupancy has reduced the carbon footprint of many commercial office buildings amid the pandemic, higher CO2 emissions from hybrid working significantly outstrips these declines, according to data analysed by Cushman & Wakefield’s sustainability team. Using a proprietary algorithm that measures work from home energy consumption across a businesses’ …

Majority of younger workers fear loneliness from long-term home working

New research from Chargifi claims that since working from home, Gen Z and Millenials feel disproportionately isolated, and say it is negatively impacting their ability to build and develop relationships at work – and potentially harming their career progress. The survey of 2,000 US and UK office workers claims that …

Sedus Stoll AG appoint new Management Board member for Marketing and Sales

Christoph Kargruber will be taking over as Sedus Stoll AG’s Chief Marketing and Sales Officer from 1 October 2021. The native Austrian graduated in business administration with a focus on corporate management from the Leopold Franzens University in Innsbruck and brings with him over twenty years of international management experience …

Hubtricks: Get automatic website backups from The Hub by GoDaddy Pro (and sleep better) 

Just the thought can make you wake up sweating and in a panic: Something breaks on your client’s website, but when you go to restore a backup… none are there. Good thing you added that site to The Hub by GoDaddy Pro — you get automatic website backups. With The …

The 5 Essential Developer Career Skills You’ll Need

Developer career skills — such as the ability to write software from scratch — are becoming a popular career choice. This is especially true among two groups; students just about to begin their careers and seasoned professionals seeking an upward career trajectory. The main reason for this increased popularity, of …

Flexible API Design: Create Hooks for Your PHP API Pipeline

Designing application programming interfaces (APIs) can be a challenging endeavor. Good APIs have simple interfaces that are straightforward and easy to use. Behind this simple interface can be many complex system interactions, and those interactions can really muddy the waters of an otherwise clearly defined endpoint task. Over time, developers …

The Great Workplace Conversation gets quieter and more interesting

I recently stumbled upon the phrase epistemic trespass, which describes the phenomenon of people making judgements in fields in which they have no expertise. I came across it as it was used to explain the sudden explosion of opinions about Afghanistan from a hitherto unknown horde of experts. Which may …

Landlords and occupiers must work together to meet climate change challenge

Disruption, cost, building style, individual goals, responsibility and shared space are cited as the key sustainability challenges for the flexible office sector, according to the latest research report from The Instant Group. But while there is still a lot of work to be done in the sector as the role of …

Creating a Portfolio to Showcase Your Engineering Abilities

Portfolios have been used to promote graphic designers, photographers, graphic illustrators, and artists, but they can be just as useful to software engineers and developers. A software engineer is not just someone who writes code all the time. More often than not, software developers hail from different professional backgrounds and …

7 trends in online payments to watch for in ecommerce

In our fast-paced business world, payment technologies are constantly evolving and changing. And it’s important for all businesses, large and small, to be aware of the current trends in online payments in order to better stay ahead of the curve. These days, most businesses that sell products and services online …

Uncertainty remains, but many people looking forward to meeting colleagues again

As businesses in the UK prepare to open their office doors en masse in the first week of September, new research reveals that office workers have got that back-to-school excitement and are feeling largely positive about the transition. Recruitment firm Michael Page questioned over 2,000 UK office workers on their …

How to Get Started with Automated Email Marketing

Automated email marketing is the best option for sending personalized messages. Thanks to automation workflows, you can send personalized offers to customers at the relevant time, laying the groundwork for increased revenue. In this article, we’ll take a look at: what email marketing automation is the benefits of email marketing …

Your Perfect Marketing Plan

As small to medium-sized business owners, we understand the hands-on process of building and growing a company. We also know what it’s like to hit our limits and require assistance to get to the next level of development. The good news is, we’ve got a system for you that will …

Plan for Uncertainty. Have a Backup Plan. Hannah’s Journey

Welcome to “Hannah’s Journey”, an ongoing discussion with Hanna Perry, owner of the Giggling Pig Art and Party Studio. Hannah and Ramon unpack her week-to-week journey of growth – customers, marketing, leadership, hiring, franchise, leadership and so much more. See the past episodes at smarthustle.com/hannah She’s turned her love for …

Climate change action highlighted by coalition ahead of Cities, Regions and Built Environment Day at COP26

Following the sobering message from the IPCC Sixth Assessment Report, a coalition led by C40, the Global Alliance for Building and Construction (GlobalABC), The Resilience Shift, World Business Council for Sustainable Development (WBCSD) and World Green Building Council (WorldGBC) announce #BuildingToCOP26 — a partnership to promote radical collaboration for climate …

Stronger profit margins and job opportunities as demand for facilities management increases

Workloads, profit margins and employment opportunities are set to continue to grow for the year ahead due to increasing demand for facilities management services, according to the latest RICS UK Facilities Management Market Survey. The Q3 2021 survey highlights that demand for FM services continues to rise across most sectors, …

Office furniture specialist Wellworking to create new distribution centre in West of England

Wellworking is opening a new 5,000 sq ft West of England hub in response to growing demand for home and office furniture from companies and individuals in the region. The new centre in Pershore, Worcestershire, will serve customers across the Midlands, the West Country and Wales. Wellworking, which has been …

News: Neat’s Latest Solutions Make Small Business Finance Easy

Are you struggling to manage finance in your small business? If yes, then the latest offerings from The Neat Company will ease your burden and save you tons of time. Neat, a leader in financial data management for small businesses, recently introduced easy-to-use bookkeeping and account receivable solutions. Known as …

5 ways to make your small business bigger

Small business is proving to be big business amid the ongoing coronavirus pandemic. Somewhat surprisingly, the entrepreneurial spirit is thriving, despite the economic recession. There’s no time like the present to consider ways to make your small business bigger. Startups reached a record high during the 16-month period from March …

Artificial Intelligence is critical enabler of the energy transition

The World Economic Forum has published a new study on how artificial intelligence (AI) can be used to accelerate a more equitable energy transition and build trust for the technology throughout the industry. As the impacts of climate change become more visible worldwide, governments and industry face the urgent challenge …

New air cleaning guidance for reducing Covid-19 spread

Two new pieces of guidance on reducing COVID-19 transmission through ventilation and air cleaning technologies have been issued by the Chartered Institution of Building Services Engineers (CIBSE). The new guidance reinforces CIBSE’s message that good ventilation is essential to reduce occupants’ exposure to airborne pathogens, including COVID-19, influenza and the …

Business confidence back to pre-pandemic levels, with fewer plans to shrink offices

CEOs of the world’s largest businesses are increasingly optimistic about the outlook for their own business, according to the latest KMPG CEO Outlook Survey. Despite a slower ‘return to normal’ than expected, their confidence in the global economy has returned to levels not seen since the start of the pandemic. …

The focus on indoor air quality is a welcome outcome of the pandemic

How has COVID-19 affected your office management practices? And what adaptations are you expecting to keep, as other parts of the building experience go back to normal? One area of adaptation that is prime to be kept long-term is greater effort spent monitoring property health and wellness metrics. While occupancy …

Security and productivity main challenges for hybrid working

With a large number of firms now prepared to embrace a ‘hybrid working’ model, business leaders remain uncertain about how this may play out in practice according to a new report from Entrust called Securing the New Hybrid Workplace (registration). Respondents suggest that the most important challenges relate to the …

How to Create an Influencer Marketing Campaign for Your Business

Contributor, Wynn Corliss, Chief Operating Officer of Metigy Influencer marketing is quickly becoming one of the most talked about marketing strategies. With its ability to generate an 11x higher return on investment (ROI) compared to traditional strategies, brands are increasingly turning to influencers to drive brand awareness and source unique …

Beyond the ROC: Easy (and Affordable!) PCI Compliance Maintenance

When we look at how companies approach getting their PCI DSS report on compliance (ROC), we find it is typically handled as a “project.” Often this “project” (or group of “projects”) is signed off on by the C-suite. Next comes vendor selection, choosing a group from the Big Four accounting …

Morgan Richardson: On entrepreneurship, decentralizing the web & women in tech 

Morgan Richardson is a Web3 developer, content creator and digital strategist — and that’s just the short version. Morgan’s work touches some of the most important topics in tech today, such as contributing to a decentralized internet and supporting women in web design and development. She took a break to …

Toxicity in the workplace experienced by seventy percent of UK employees

Culture in UK workplaces has come under scrutiny after a recent study claims that seven in ten (70 percent) Brits shared they’ve experienced toxicity in a working environment at some stage of their career. The poll of 1,000 UK employees which was conducted by instantprint, also highlighted that more than …

What makes social enterprises work so harmoniously with business?

Social enterprises tackle large-scale social problems by attracting resources and legitimacy from businesses – but social enterprises and businesses have two often contradictory aims; market success and social impact. According to new research from ESCP Business School and Cranfield University, social enterprises engage in four key practices of initiation, persuasion, …

Herman Miller increases use of ocean-bound plastic with Aeron chair

The Aeron Chair Portfolio, including new colourway Onyx Ultra Matte, and other product and packaging solutions will incorporate mismanaged plastic waste found near waterways as part of the company’s commitment to use 50 percent recycled content in all materials by 2030. Herman Miller has announced that its entire portfolio of …

10 WordPress Plugins for Email Marketing Management

Email marketing should be one of the key components of your customer retention strategy. Engaging in regular communication will keep subscribers informed about your latest news and promotions. So it’s vitally important that your website focuses on enticing people to opt-in to your mailing list. WordPress is an ideal platform …

What is SSL?

Editor’s note: This SSL article was originally published on September 5, 2013, and was updated on July 25, 2018. What is SSL? You might have heard the term SSL, or maybe someone said your website needs an SSL certificate but you aren’t sure what one is. That’s OK. By the …

How To Use Woocommerce in 2021 – 6 Step Tutorial

Ready to take your client’s online stores to new levels? From adding products and managing orders to offering coupons and creating reports, WooCommerce packs a lot of punch. We’ll help you make the most of it with this 6-step WooCommerce tutorial. Before you get started with this how-to, be sure WooCommerce …

All-in-one online marketing solutions to help you grow your business

The GetResponse platform contains a suite of email marketing and online campaign management tools designed to help you grow your sales, maximize ROI, and succeed in online marketing. From unlimited broadcasting and top deliverability to 5-star customer service and over 50 easy yet powerful features – we’ve got you covered. …

Not sure how to prepare for Google’s SEO rank change? Republish your website

You’ve probably heard that Google began rolling out a major change to their search algorithm this summer. The changes started in mid-June and are expected to finish in August. The change affects how Google ranks websites, because they have added metrics called “Core Web Vitals” in their scoring. These have …

5 Streaming Platforms That Let You Control Your Own Content

The easiest way to livestream to millions of users is to use social media platforms like Facebook, Instagram, YouTube or Twitch. These platforms are great for brand awareness, but give you limited options when it comes to content ownership, audience access and monetization. The best way to livestream is to …

SSL term changes: Maximum SSL certificate validity is now one year

As your certificate authority, it’s our responsibility to share shifts in the industry with our customers. One major change that’ll be coming into effect is around the shortening of term changes. We’ll briefly go over potential impacts to your site and how GoDaddy is adapting to better serve you. Maximum …

The SSL guide

You’ve registered the perfect domain name and are getting close to publishing your new website. Your product list, blog or new venture is coming together nicely, and your website looks superb. But something’s missing. You may recall the term ‘SSL’ from previous conversations and research. Here’s everything you need to …

Facebook Ads for lawyers: 4 ways to get more legal clients

Like most service providers, attorneys are always looking for ways to get more clients. Facebook Ads for lawyers might be an attractive lead-generation option. Why? Legal keywords currently make up the five most expensive keywords on Bing and Google. If you want to rank for “lawyer” or “attorney,” be prepared …

Ecommerce Supply Chain Blogs: Amazon, Alibaba, Walmart, Ocado

Here is an assortment of e-commerce supply chain blogs that includes the major players like Alibaba, Amazon, Walmart and Ocado.  The innovation coming from these companies to improve the e-commerce supply chain is amazing. Adding this because these videos are fun to watch. Quotes by Retail CEOs. “If your customer …

Video game customer service: How to cater to your players

Designing, developing and publishing your own game is a lot of work. You invest time into the game’s story, mechanics, gameplay, artwork, marketing and so much more. But publishing your game is not the end of the game production cycle. In order to effectively cater to and interact with your players during …