If you’re thinking about exploring other ad platforms beyond Facebook and Google, you have more options now than ever. With their self-service advertising tools, new players like Hulu and Walmart are trying to lure small business owners to run effective advertising campaigns. The Ad Market Has Become Super Competitive PC: …
Hey everyone, I’m having a hard time adjusting back to the routine after spending 6 weeks in Thailand. I just don’t feel like writing anything about finance at all. So today, I’ll just write a short post about happiness. That’s one of the three most important pillars in life – …
Years of pathologising offices should have prepared us for the patholigisation of virtual spaces. It seems like months since anybody has come out with that tired old rant about open plan. Certain vociferous and obsessive authors on the subject have had to find some other outlet for whatever their real …
Highly educated solo-entrepreneurs value the autonomy of their work above everything else and as a result do not want to employ people, according to new research from Trinity Business School. The researchers used a survey to interview solo entrepreneurs as they started their business to investigate their hiring plans. They …
Booking new projects is a key revenue driver for any freelance web designer. But a lot of time and effort goes into both finding projects and getting the details hammered out. Then you still have to do the actual work. It’s not always an efficient process. And, unless those projects …
Shereitta Myrick is the driving force behind Assured Purpose Digital Creative Agency LLC, a North Carolina-based operation that offers an array of services to empower clients’ success. Catch up with Shereitta on Instagram and Facebook. The who: Given a business name is so central to a brand, we tend to …
Someone really should have warned HR and people leaders that we needed to strap ourselves in, right? Even then, would we have ever been completely prepared for the rollercoaster ride organisations have experienced because of the pandemic? As part of Sage’s research, ‘HR in the moment: changing perceptions and expectations …
The COVID-19 pandemic has brought anxiety to many, but people are positive about their work, claims a new survey from The Myers-Briggs Company, which looks at how people’s personality type influences their feelings about the pandemic. The Myers-Briggs Company surveyed participants about their attitudes and concerns regarding the COVID-19 crisis, …
Once I build the client’s site, I’m done. I don’t offer maintenance — it’s a huge hassle, clients break the site all the time, and the money is not nearly as good. Back in my freelance days, I steered clear from ongoing site maintenance contracts; it was simply too much …
People working from home during the pandemic are experiencing higher levels of stress and withholding mental health conditions from their employer, for fear of a negative impact on career progression, according to a new health and safety at work report by Lloyd’s Register. The survey of 5,500 individuals across 11 …
More often than not, when building your JavaScript application, you’ll want to fetch data from a remote source or consume an API. There’s lots of cool stuff that can be done with data from a range of publicly available APIs. With Vue.js, you can literally build an app around one …
Whether you are a mentor, mentee or interested in getting involved in this type of relationship, it’s important to understand the qualities that make for a great mentor. A high-quality, motivated mentor makes the experience a winning endeavor for everyone involved. 14 mentor qualities that separate the good from the …
As a web designer or developer, your goal is to deliver results. If your clients want to sell products online or increase sales, these tips and tricks are designed to help increase product visibility using WooCommerce. The combination of WooCommerce and WordPress is a powerhouse of eCommerce goodness. Get started …
Content Marketing The Benefits of Social Media in Thought Leadership David Tile, Founder & Director @ Article-Writing.co Posted On: March 02, 2021 As an expert in your industry, is your voice loud enough? Your work fuels you, and through years of committing yourself to it, you have learned unique insights …
Your boss is about to do something stupid. You know the routine. They make a terrible decision that ends up costing the company money. When they realize they’ve dug themselves into a deep hole, they’re upset, blaming you or your co-workers. “Why didn’t anyone tell me?” It’s a catch-22 many …
When building a website, it’s important to find efficiencies wherever you can. Those little tricks that save you time without sacrificing quality are always welcome. The WordPress Gutenberg block editor has plenty of hidden productivity gems built-in. Features such as keyboard shortcuts and UI enhancements that can help us get …
Lizzy VanPatten began She Moves Mountains in order to confront the lack of female presence in the world of climbing and professional guiding. Today, we’re speaking with Lizzy to discuss entrepreneurship and the impact her business has on female empowerment. This interview has been gently edited for length and clarity. …
In this article, we’ll explore Deno, a relatively new tool built as a competitor/replacement for Node.js that offers a more secure environment and comes with TypeScript support out the box. We’ll use Deno to build a command-line tool to make requests to a third-party API — the Star Wars API …
Sushi has been popular in the Western world since the 1970s, when it was introduced to diners in the U.S. You probably have a strong opinion about it – either you love it and are always looking for ‘the best’ sushi in your neighborhood, or you absolutely hate it and …
Hey everyone, how are you? I’m back in Portland after 6 weeks in Thailand. It’s lovely to see my wife and kid, but I think I’m ready to be a digital nomad. It was so liberating to live out of a backpack and have almost no responsibilities. Now, I’m back …
Finding and Using Your Own Design Voice – Creative professionals of all stripes struggle with developing their own unique way to express their ideas. SmolCSS – Copy and paste these minimal snippets for modern CSS layouts and components. Design Trends 2021 – Some predictions on the trends that will rule …
If you’re a business, your brand identity is your personality. Just like with people, we can’t really connect with those who hide their personality. But if they show us what they are like, they can become our friends. The same goes for businesses and their brands. Now, if faces are …
Patterns are a great way to make your entire design cohesive as well as bring your finished project to life. Creating patterns in Illustrator is not hard, once you master a few basic principles. In this roundup, you’ll find the best tutorials from around the web that will help you …
Ready to get started with WordPress eCommerce? This guide will take you through the entire process — from the first idea for your domain name to your last plugins added — to start selling products on a WordPress website. Whether you plan to build an empire or just sell a …
With the right analytics plugin, a WordPress ecommerce merchant can access extensive data to track visitors and discover what they like and what they don’t, to convert more visitors. Here is a list of analytics plugins for WordPress. There are solutions to track visitors, create page and post reports, track …
The GetResponse platform contains a suite of email marketing and online campaign management tools designed to help you grow your sales, maximize ROI, and succeed in online marketing. From unlimited broadcasting and top deliverability to 5-star customer service and over 50 easy yet powerful features – we’ve got you covered. …
When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …
Thea Howell is The Artist’s Concierge, providing an array of digital services to artists throughout the U.S. Catch up with her on Facebook, Instagram, LinkedIn and Twitter. The who: Given a business name is so central to a brand, we tend to put a lot of importance on it. How …
As we start 2021, ecommerce is going to lead the way this year, as the pandemic continues to drive a boost in online shopping. In fact, ecommerce sales from April to May have already exceeded sales during the 2019 holiday season by 7%. With record-breaking online shopping expected to continue …
Do you have a knack for creativity? Are you constantly making amazing crafts for birthday gifts and holidays? Or perhaps you just make them for yourself and folks frequently tell you that you should sell your handmade awesomeness. Maybe you’re starting to wonder about the best websites to possibly sell …
Today we’re speaking with Maya Penn, a fashion entrepreneur and environmental activist. Her company, Maya’s Ideas, is focused on sustainability in order to combat the damaging impact of fast fashion on the environment. Maya is a keynote speaker, sustainability consultant, three-time TED speaker, artist, global activist, animator, filmmaker, social entrepreneur, …
Once a website gets launched, security can be an afterthought. According to a report last year from Sucuri, about 15% of people who build websites for clients don’t ever mention website security. Some 6% don’t bring it up until after the site gets published. Recommending website security can fall by …
Based in Allen, Texas, Ryon Gross operates Local Leap Marketing. His agency focuses on website design and SEO. You can catch up with Ryon on Linktree. The who: Given a business name is so central to a brand, we tend to put a lot of importance on it. How did …
Today is Random Acts of Kindness Day, which falls each year in the U.S. on Feb. 17. While everyone might not be a fan of these quasi-holidays, it’s still worth a quick pause to consider how we might better the world around us through individual acts of kindness — a …
Blog Writing | Content Marketing | SEO Copywriting SEO Strategies for Thought Leadership By: David Tile| @ Article-Writing.co Posted On: February 17, 2021 When we think about Thought Leaders, people that spring to mind are influential experts like Seth Godin, Tim Ferriss, and Simon Sinek. Why are these the …
This sponsored article was created by our content partner, BAW Media. Thank you for supporting the partners who make SitePoint possible. For almost everyone, 2020 was a bummer. Many businesses were forced to take creative measures just to survive. Consumers had to make adjustments as well, and even the Web …
Business leaders like to say time is money. Based on that valuation, time management has become a booming industry. Global sales of workflow software and time-tracking apps will eclipse $22 billion by 2025. Consultants charge premium retainers to streamline operations across industries. Leadership speakers provide their insights in keynotes and …
When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …
The full scope of benefits that come from website audits and their variations is massive. Audits for managing your online presence are an opportunity for you as a web developer or designer to analyze, refresh and adapt your site. The goal is to improve your online visibility, discover and grow …
One of the best ways to measure how far technology has come is to use a legacy product. It’s true of devices like computers and smartphones. And it also applies to websites as well. For instance, compare a WordPress website you built recently with one from a decade ago. You’ll …
Donté Colley is a Toronto-based digital content creator seeking expression via fashion and digital media. He aims to connect and empower global communities through authentic joy, movement, and a message of self-love. Read on for words of motivation and inspiration from Donté Colley. GoDaddy Q&A with digital content creator Donté …
ClickFunnels Review – Is It Worth It For eCommerce? So, you want to convert website visitors into customers. And you’ve read that ClickFunnels might be the best way to do that. It sounds like a tantalising prospect: A sales page builder that does all the hard work for you …
Our Managed WordPress Ecommerce Hosting lets you create a robust ecommerce store quickly and easily. That means building the exact store your clients need for hundreds, even thousands, less per year. Build more store for less Powered by WooCommerce, our Managed WordPress Ecommerce Hosting features powerful flexibility with easy-to-use extensions and client-management tools. That …
Today, we’re speaking with Evan Rocheford, the co-founder and CEO of NutraMaize®, a company transforming the United State’s largest staple crop – corn – into a platform for delivering better nutrition on a population-wide scale. NutraMaize®’s innovation is a unique variety of orange non-GMO corn. The vibrant orange color comes …
Marketing your business rarely comes easily. There’s always room for improvement and new things to learn. But that doesn’t mean that you can’t make marketing a little easier on yourself for 2021. Let’s talk about seven ways to make marketing in 2021 easier — including marketing planning, marketing systems and …
Technology researcher Gartner has highlighted the top strategic technology trends it believes organisations should be aware of in 2021. Gartner defines a strategic technology trend as one with ‘substantial disruptive potential that is beginning to break out of an emerging state into broader impact and use, or which are …
David Koder’s passion and commitment drives the success of D Koder Marketing, a Bath, Pa.-based agency that forges long-term relationships with clients. Catch up with David on YouTube, LinkedIn, Twitter, Instagram and Facebook. The who: Given a business name is so central to a brand, we tend to put a …
Being a freelancer is a daunting task for anyone. Be it a designer, writer, developer or UXer, freelancing is a full-time — and sometimes a 24-hour job. You will need to anticipate, plan and confirm your client’s needs and wants, and deliver with limited time and resources. Sometimes, you need …
When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly look …
What Is Affiliate Marketing: A Step-by-Step Guide To Making Passive Income Ever wondered what is affiliate marketing? Today we are going to answer this question for you and show you why we think affiliate marketing is an income stream worth mastering. As we believe affiliate marketing is one …
With a rapid shift to online presence this year, many companies are having to explore digital options now that they hadn’t considered in the past. One business function quickly making the move to digital is public relations (PR). If you own a business, you might be asking yourself, what is …
Rely on cPanel Hosting services that scale with your needs. With 99.9% uptime guarantees, you’ll enjoy unmetered bandwidth, superior performance and nimble load times. Benchmarks designed to meet your requirements With plans designed for a single project to multiple websites, cPanel Hosting offers robust features to fuel your business — …
Keeping up with content creation can be challenging. One of the only ways to ensure that you execute and consistently publish high-quality content that drives results for your brand is by using a blog editorial calendar. Let’s look at what an editorial calendar is, why it’s important, and how to …
Nothing makes a sadder trombone than seeing that gorgeous site you just launched defaced, stuffed with spam or showing other evidence of a hack. Time to get in touch with that client so you can break the bad news: your website just got hacked. It’s a tricky scenario that could …
Even if you prefer to stay out of the spotlight and let your web design work speak for you, a relevant award can bring with it a number of benefits. Anyone who makes a living in the digital space should, at some point, look at how to apply for awards …
If your ecommerce revenue has plateaued, you may be wondering about how you can encourage growth. While manufacturing an entirely new product is often risky and costly, white labeling is the perfect solution to help an ecommerce business grow. White labeling is a partnership between a manufacturer and a retailer. …
This sponsored article was created by our content partner, BAW Media. Thank you for supporting the partners who make SitePoint possible. Virtually any WordPress theme you choose will have its advantages and limitations. Naturally, you’ll want to look for a theme that has a maximum number of the former and …
When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …
A year “like no other” has come to a close and in the history books. 2020 was certainly unique for everyone – web designers included. And it challenged us on several levels. Our daily grind was complicated by shutdowns, kids invading the home office, and clients who needed our help …
This article was originally published on Feb. 22, 2018, and updated on Feb. 1, 2021. It’s no secret that nearly 5 billion people across the world have access to the internet. From mobile devices to desktops, it seems like everyone these days is plugged in — and if your business …
If you haven’t heard the term “lead magnet” before, it usually refers to a free download or some sort of free incentive that you use to get someone to sign up for your email list. A potential customer is a “lead” and the freebie is the “magnet” that attracts them. …
This post was originally published on Feb. 5, 2015, and was updated on April 2, 2018, March 27, 2019, Feb. 5, 2020 and Jan 29, 2021. The above content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your specific legal or …
There’s nothing sadder than a great website design just sitting there with lorem ipsum text and placeholder images. Hello, client… where’s that content you were gonna send? Often, a strategically timed message can help get things moving again. And so we present to you these free email templates for getting …
If you’re looking to work on black and white photos, it’s a good idea to have a solid set of Photoshop actions on hand. These help to streamline your efforts and effectively act as timesavers. This is especially important if you have a lot of images you need to edit. …
Whether you’re ready or not, it’s time to start your business planning for 2021. Even if you’re a one-person business, don’t underestimate the importance of having a business plan for the next year to help guide your decisions and keep you on track, especially as we all try to navigate …
In these uncertain times, standing out in your niche should be a top priority as an online business owner. COVID-19 has disrupted the way we work and live on a global scale, and while the threat of the pandemic isn’t showing any signs of slowing down yet, shoppers are still …
There’s an old saying that there’s “no such thing as a free lunch” – meaning that everything has a cost. Increasingly, the available free WordPress themes seem to be heading in this direction. In the early days of WordPress, themes listed in the official repository were often truly free and …
When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, use this glossary …
Have you ever wondered how media outlets, bloggers and other professionals are able to write about major brands with such speed and accuracy? Most writers couldn’t do this without the help of a media kit. What is a media kit? It’s the not-so-secret source of high-resolution images, detailed information …
Why do people buy what they do, when they do? Understanding why the customer does anything is important in delivering the right product or service at the right time. That’s one reason learning how to anticipate needs with consumer psychology and micro-moments is key in building a successful business. Business …
When professionalism matters, it’s time to turn to the experts. But don’t think that means hiring a video producer and breaking the bank. Instead, use a professional intro video template for After Effects to set the stage. You could use professional video templates for many purposes, like: Start off a …
When winter slowly melts away and a hint of spring floats in the air, consumers will be feeling optimistic and ready to try new things. And for savvy businesses looking to promote their products, services or online store, these spring campaign ideas offer the chance to boost the bottom line. …
Resolutions aren’t just about reading more books or getting to bed earlier or finally breaking your addiction to oatmeal creme pies. Resolutions, like the marketing resolutions here, are also great tools to help you make critical decisions and improvements in your business. Try out these marketing resolutions Here are five …
2020 has been… shall we say… an interesting year. It’s certainly been a year of surprises in the eCommerce industry. (All those people who mocked you back in 2016 for starting a store that only sold toilet paper and banana bread baking supplies—now who’s laughing?) Customer spending has been transitioning …
2020 was a chaotic year, especially when it came down to traditional marketing strategies. But while we saw plenty of business and marketing changes in 2020, it’s time to also look at new trends emerging for 2021. Here are six key marketing trends to watch for your business. 6 marketing …
Many business owners, entrepreneurs, and even veteran marketers devise their strategy for the New Year starting in January. I’m here to make a case for developing your 2021 marketing strategy now, or more specifically, throughout the last quarter of the year. 7 steps to develop your 2021 marketing strategy Developing …
ClickFunnels Alternatives If you’re looking for more leads and want to build more sales, you pretty much need a sales funnel. It needs to be optimised and it needs to work. Oh, and you also need a landing page and lots of other cool stuff, such as an email marketing …
This sponsored article was created by our content partner, BAW Media. Thank you for supporting the partners who make SitePoint possible. Some WordPress users tend to avoid using multipurpose themes. They do so for reasons that would seem to make common sense. They subscribe to a popular saying – “jack …
Ecommerce has dramatically grown in 2020 due to the pandemic’s effects. The industry has hit about $25.6 trillion in sales. More retailers have gone online. Other entrepreneurs have taken on eCommerce ventures like dropshipping. Such effects are, therefore, likely to spill over into 2021 and influence online businesses. Ecommerce is …
One of the most effective ways to grow your venture online is to perform well in search, which is why small business SEO (search engine optimization) is a skill that’s worthwhile for entrepreneurs to know. You’re already well on your way to establishing your business’s credibility if your website is …
Among the reasons so many people choose WordPress is that it can run on just about any web server. The requirements are fairly basic and something that most web hosts and local servers can handle. But simply installing WordPress in its default state is far different from running a high-performing …
All released this year, each of these free web-based apps offers a time-saving solution to many of the web design tasks you will need to perform from time to time. Without ever having to install anything, all you have to do is bookmark and save them for that day when …
A landing page is the first page a visitor sees on a website. When you set up your Facebook ad or AdWords campaign or share that Instagram post, your landing page is the first point of contact after your marketing piece. So, every business could benefit from a few landing …
As your certificate authority, it’s our responsibility to share shifts in the industry with our customers. One major change that’ll be coming into effect is around the shortening of term changes. We’ll briefly go over potential impacts to your site and how GoDaddy is adapting to better serve you. Maximum …
To call 2020 a turbulent year for business would be a severe understatement. With an evolving set of rules by various state and local governments, businesses are having to think on their feet and take drastic steps to increase sales to stay afloat. By August 2020, 29 prominent U.S. retailers …
This sponsored article was created by our content partner, BAW Media. Thank you for supporting the partners who make SitePoint possible. It’s not always easy to find and get new clients as a web developer. First, there’s the obstacle of how to translate what you do into a language that …
Your digital footprint is one of the key elements that will either aid your brand’s success or result in its struggles. Having a good reputation and an attractive online presence is crucial if you want your brand to go the distance — and if you’re reading this post, you clearly …
While some people count down the days until Christmas, Jen Smith’s calendar revolves around Halloween and Mother’s Day. It’s not because she’s obsessed with trick-or-treating or brunching with her mom — October and May are the busiest times of the year for her online T-shirt business. Smith, a 29-year-old who …
Do you keep track of your net worth? Your net worth is simply your assets minus your liabilities. It is a great way to measure your financial progress from year to year. Ideally, your net worth should increase every year, but real life rarely works out that way. There will …
A twenty to thirty minute stroll in a park is one of the best ways to reduce stress levels for people in cities and as a way of dealing with workplace related anxiety, claims a new study from researchers at the University of Michigan. The study Urban Nature Experiences Reduce …
Procreate is an app designed for artists that makes it easy to create paintings, drawings, illustrations and other works of art while on-the-go. From quick sketches to animations, this app is truly versatile and is marketed as a mobile art studio. Though it comes with over 200 brushes, you can …
