Color dramatically influences brand perceptions, regardless of the industry you operate in. As a result, there have been extensive studies on color psychology. Color psychology refers to the study of colors as they relate to human behavior. The research seeks to understand how colors affect our everyday decisions. As such, …
Have you ever had the feeling that some of your colleagues are working only for themselves, and are not true team players? If your answer is yes, then it is possible that you are working with a narcissist. Narcissists have a heightened sense of what they are entitled to and …
The World Green Building Council joins nine international organisations to sign a letter to COP26 President, Alok Sharma, requesting a Built Environment Day at the climate summit in November 2021. The day at COP26 would be dedicated to the action pathways to accelerate the decarbonisation of the built environment, and …
Research conducted by EIT InnoEnergy, sustainable energy accelerator, claims that the world’s top ten universities including the University of Cambridge and Harvard University offer, on average, 2.8 courses focusing on sustainability and energy. This is compared to a global average of 5.6, as the accelerator calls for a more robust …
A lack of balance through lockdown has been felt most dramatically by Brits living in house shares according to new research released by Microsoft Windows. The research claims that over 40 percent of people living with house mates, friends or professionals are finding it increasingly difficult to destress and unwind …
Here’s a scenario for you: a woman has three young children, each armed with a handful of crayons. They’re happily drawing on a large sheet of paper, cooperating and sharing colors. The woman leaves the room for a moment, and when she comes back, she is dismayed to find that …
When customers have a choice between two offerings, they need something that drives them to choose one option over another. That thing is a unique selling proposition (USP). Whether customers realize it or not, they use unique selling propositions to decide what to buy and who to buy from. When …
At a time when we aren’t generally supposed to get within two metres of each other, depending on what the rules happen to be today (or part day), there’s a lot of embracing going on. Almost in some quarters as though it’s a resigned acceptance. You know the curve, with …
We love to point out others’ mistakes. However, what about providing positive feedback when a user completes a critical action? Often, applications lack positive feedback mechanisms that contribute to a more positive user experience. Positive reinforcement focuses on rewarding or strengthening correct user behavior. We show the user a fun …
A large number of British companies companies say they plan to install monitoring software of some kind to keep an eye on employees working from home, according to a new survey. Around 20 percent of employers said their firms have either implemented, or plan to implement, online software which monitors …
Foster Coburn is the mind behind Unleashed Productions, Inc., specializing in web design and graphics solutions. You can find Unleashed Productions on Facebook, Pinterest and YouTube. Connect with Foster on LinkedIn, Twitter and Instagram. Tell us about yourself. Who are you? Where are you based? I grew up in Kansas …
Travel has looked very different over the last several months. While big vacations and trips had to be rescheduled or reworked, many people still enjoy time away by taking a ride to explore new areas and spend time outside. City dwellers and suburbanites alike have packed up the car for …
Women taking maternity leave collectively lose out on £3.2bn worth on earnings, a fall of nearly half their average annual salary, claims new research from Direct Line Life Insurance. Insight from HR professionals claims the average maternity leave comprises 30.5 weeks of fully paid and reduced pay leave which, on …
The location of a potential employer’s workplace is becoming more important to workers – despite a surge in people working remotely, according to outplacement firm Randstad RiseSmart UK. Almost half (49 percent) of workers now say location is an important factor in choosing an employer, up from just over a …
In a recent survey of 4,000 office-based employees and 1,000 employers in the UK, U.S, Singapore and the UAE, a third of employees expressed concern for their mental health whilst working from home during the COVID-19 pandemic. The research, conducted by health benefits provider, Aetna International, examines the perceptions of …
A new study on work-life balance claims that the COVID-19 crisis is a crucial factor – but not the only one – behind low levels of wellbeing among employees working from home. A research team including Professor Ilke Inceoglu, Professor of Organisational Behaviour and HR Management at the University of …
Our three speakers from this Survive and Thrive episode have diverse backgrounds but are experts in what they do. You’d be hard-pressed to find anyone who hasn’t experienced the highs and lows of business. Whether you run your own company or work for a large brand, part of life is …
Online traffic and shopping have skyrocketed in 2020 due to the pandemic and brick and mortar closures. And as the holidays approach, this trend will continue as we begin to see increased digital holiday traffic. In August, online sales increased 42%, year over year, and consumers spent $63 billion, according …
The pandemic has seriously altered how we work. According to statistics published by the International Labour Organization (ILO) in September 2020, US$35 trillion (£26 trillion) has been lost globally in labour income. There has also been an estimated loss of 17 percent of working hours worldwide since 2019, with young …
In this article, you’ll discover the basic concepts, document structure, and drawing elements used in SVG images. If you’re completely new to SVGs, it may help to read the following articles first: Scalable Vector Graphics: an Overview 7 Reasons to Consider SVGs Instead of Canvas SVG Co-ordinate Grid An SVG …
Selling products online is nothing new. Many businesses function 100% from online sales. But how do they make it happen? What are the first steps they take? Keziah Dhamma started her business by solving a problem. It was a problem she had herself and realized other women were facing the …
If you are a website pro like a designer or developer, it can be tempting to think you have limited responsibility for the security of a client’s site — but that might not be the best way to think about it from a business perspective. While it’s likely true that …
Technical SEO is an important — but often misunderstood — part of search engine optimization. This article breaks down what technical SEO actually is and provides a helpful checklist for any small business to DIY tech SEO. First, we’ll gain an understanding and explore key technical SEO definitions. We’ll talk …
Despite the last-minute extension of the furlough scheme, new research conducted among UK business leaders claims that great concern remains around making redundancies and in particular the legal risk. The survey of over 440 UK business leaders, conducted by employment law and HR support firm Ellis Whittam, also claims two-thirds …
A new paper from the British Council for Offices outlines how technology is being used in offices to combat Covid-19. While offices may be shut in the UK until 2nd December at the earliest, the paper outlines how the sector is adapting and embracing a range of new technology to …
Poise by Bisley is part of the new Belong collection, which has been developed to transcend both the traditional office and homeworking environments. The Poise range consists of a variety of desking and table options, which can either be used as stand-alone pieces of furniture or sit together to form …
Workplace design and fit out company Area has become a founding member of Studio Alliance, a formal group of workplace experts who share common values, ethics and goals when delivering projects across Europe. Studio Alliance has been formed in response to accelerating globalisation and offers corporate occupiers and landlords local …
Referral marketing is one of the most effective marketing strategies for eCommerce businesses. It leverages word of mouth recommendations to get new customers and, therefore, more business. Statistically, 92% of customers trust recommendations from the people they know more than brands. Referral marketing is, therefore, a worthy choice for small …
The demand for high-quality Photoshop brushes is huge. Every designer wants them. Every designer needs them. And as you will no doubt already know, we love to highlight and share as many free design resources as we can. And today we take a look at some of the best high-resolution …
The WordPress Gutenberg block editor empowers web developers to build a custom content creation experience. Through the use of custom blocks, it’s possible to add just about any sort of layout or functionality to your website. The process of creating custom blocks is also quite flexible. You can build them …
Happy Thanksgiving week! The Holiday Season is here. 2020 is a tough year for many of us, but I hope you can relax for a few days and enjoy Thanksgiving. Of course, this is a unique Thanksgiving. Normally, we travel to see family, but this year we’re staying home. We’ll …
Let the dogs bark, let the kid dance, admit that you are in the basement because your spouse is occupying the kitchen. It takes bravery to let the new reality shine. In previous circumstances, your dog starting to bark like crazy while you are on a work video call with …
The construction of new offices in central London has declined by half (50 percent) in six months as developers and occupiers shift their focus to refurbishment, according to Deloitte Real Estate’s latest London Office Crane Survey. The crane survey analysed office building data over the six months to 30 September, …
New research published by Leeds Trinity University and parenting platform DaddiLife claims that young fathers face preventable barriers when accessing education and employment, leaving some in vulnerable positions with an increased risk of facing mental health issues. New Pathways for Young Fathers is a collaborative piece of research between Leeds …
Staff need on average three days a week (2.91) in the office to achieve maximum productivity, according to a new study by ISG. In results from the UK-wide “The Power of Place” study examining the future of the workplace, employees believed that spending on average three days a week in …
Companies are facing complex performance challenges as the COVID-19 resurgence heightens the need to reinvigorate employee engagement. JLL’s new “Human Experience” report explores these changing workforce dynamics and expectations in a post-pandemic world and offers insights for how forward-thinking companies can reimagine their approach to managing their people and workplaces …
Building and securing a WordPress website is always a challenge. Developers take great care to write solid code and implement features such as security plugins to mitigate the inevitable attacks. Even so, we’re not out of the woods. To paraphrase the old saying: a website is only as secure as …
The responsibility of ensuring that a website is protected falls on the website owner, but the security expectation may fall on the web service provider too. As a professional, you are the trusted party and first point of contact. Much of what your clients learn about web technology and security …
Among the reasons so many people choose WordPress is that it can run on just about any web server. The requirements are fairly basic and something that most web hosts and local servers can handle. But simply installing WordPress in its default state is far different from running a high-performing …
Consumers’ shopping habits have transformed over the years, with more shoppers going online to buy. And even with an uncertain economy, opportunities to grow your ecommerce business continue to abound. Figures from eMarketer show online sales will exceed $700 billion in 2020, and the COVID-19 pandemic is also fueling the …
Shipping costs are a significant part of eCommerce. Over 74% of online customers consider shipping to be essential to their purchase decisions. Since shipping costs carry so much weight, it has become common to offer free shipping in dropshipping stores. Dropshippers often employ free shipping as a marketing tool to …
When you’re a mom trying to run a business while raising your kids, it’s hard enough working during the school year. Throw summer break into the mix, and it’s a recipe for stress and lowered productivity. So, I went straight to the source — successful mompreneurs who are in the trenches on …
When an entrepreneur thinks about creating a new website, one option pops up right away: WordPress, the number one CMS in the world. With 38.4% of websites using WordPress, there’s no room to doubt its prominence. WordPress is to content management what Microsoft is to operating systems, Amazon to ecommerce, …
ClickFunnels Review – Is It Worth It For eCommerce? So, you want to convert website visitors into customers. And you’ve read that ClickFunnels might be the best way to do that. It sounds like a tantalising prospect: A sales page builder that does all the hard work for you …
Dropshipping is an eCommerce business approach in which store owners process orders through third-party vendors or suppliers; the third-party dropshipping supplier takes responsibility for fulfilling the order to the customer. It is unique in the sense that the retailer does not store inventory but instead delivers customer details to the …
As your certificate authority, it’s our responsibility to share shifts in the industry with our customers. One major change that’ll be coming into effect is around the shortening of term changes. We’ll briefly go over potential impacts to your site and how GoDaddy is adapting to better serve you. Maximum …
What Is Affiliate Marketing: A Step-by-Step Guide To Making Passive Income Ever wondered what is affiliate marketing? Today we are going to answer this question for you and show you why we think affiliate marketing is an income stream worth mastering. As we believe affiliate marketing is one …
The GetResponse platform contains a suite of email marketing and online campaign management tools designed to help you grow your sales, maximize ROI, and succeed in online marketing. From unlimited broadcasting and top deliverability to 5-star customer service and over 50 easy yet powerful features – we’ve got you covered. …
You have set up your dropshipping store and are ready to make some sales. But wait, nobody knows about your store, neither do they have any reason to buy. A few lucky dropshippers start getting sales within the first month, while others must wait longer. Whereas it is tempting to …
It’s not surprising that most startups rely on their own resources (personal savings, family and friends) to fund their businesses. And even after the startup stage, the capital options don’t get much better, especially for sole proprietors. Sole proprietorships can’t sell stock in their businesses, which limits investor prospects. Applying …
Pet supplies have one of the largest product markets in the US, estimated to grow to $65billion by 2025. The most prominent sections are pet food and pet care products. Its tremendous growth is largely because of a dramatic increase in pet owners over the years, the majority being millennials. …
One of the biggest challenges for businesses is getting their website in front of customers. Search engine optimization can be tricky for new business owners, and launching ad campaigns on the wrong platforms can burn money quickly. How can marketers ensure that their business is appearing in search results for …
Google My Business (GMB), a service offered by Google, is a platform where companies can share relevant information about their business and customers can leave reviews and add photos. The initial benefit of GMB is improved legitimacy and increased exposure while customers benefit by learning more about you. However, there …
No one ever talks about taxes when trying to convince you to start a dropshipping store, even though it is a critical element. Dropshipping provides a way to do online business without the hassle of holding products. However, just like any other business, dropshipping transactions are liable to taxation. Taxes …
While most people think of Christmas, Hanukkah or other winter holidays for gift guides, creating a holiday gift guide for your blog or ecommerce business is a great idea for several occasions throughout the year. The great thing about all of these holidays? They are typically a time of spending …
So much has happened between kids going back to school and the leaves turning brilliant colors getting ready for the winter. The most exciting thing was our customer event on September 29. If you missed it or if you’d just like another chance to watch the sessions, check out our …
This article was originally published on GoDaddy’s OpenWeStand.org website. 2020 has been one heck of a ride for small businesses. We’ve had to re-imagine, rethink and evolve our businesses just to survive during the COVID-19 pandemic. That’s why it is so important for small businesses online and in your community …
In this day and age, it’s imperative web professionals like designers and developers ensure the websites they create are accessible. For the uninitiated, this basically means doing everything within your power to ensure the broadest spectrum of global internet users can enjoy whatever your client’s website has to offer. Many …
Social Media Marketing for dropshipping: How to create an effective strategy. Almost 4 billion people are on social media in 2020. Of these, over 50% use social media to connect with brands they love. As a result, social media marketing has become the most widely used marketing strategy for online businesses like …
This holiday, online shopping is expected to go through the roof due to movement restrictions. As many as 67% of consumers plan to complete holiday shopping online. And this is the perfect time to start your dropshipping journey. Now, one thing we know for sure is that to run a …
The ability to organize content is one of the most important functions of a content management system (CMS). It offers us a way to clearly define what belongs where. This impacts everyone from content creators accessing the back end to users navigating the public-facing website. And of course, search engines …
This article was originally published on GoDaddy’s OpenWeStand.org website. As we enter the 2020 holiday shopping season, in the middle of a pandemic, consumers are concerned about shopping near others and shopping indoors and businesses are adapting rapidly to meet their needs. 75% of U.S. shoppers said they will shop online more …
ClickFunnels Alternatives If you’re looking for more leads and want to build more sales, you pretty much need a sales funnel. It needs to be optimised and it needs to work. Oh, and you also need a landing page and lots of other cool stuff, such as an email marketing …
Whether you are a mentor, mentee or interested in getting involved in this type of relationship, it’s important to understand the qualities that make for a great mentor. A high-quality, motivated mentor makes the experience a winning endeavor for everyone involved. 14 mentor qualities that separate the good from the …
“How do I find the right Niche?” is a common question among drop shippers, and with good reason. Choosing the right niche can mean the difference between a successful retail business and wasted effort. As such, it is a vital consideration. In this post, you’ll learn how to identify profitable …
One of the most effective ways to grow your venture online is to perform well in search, which is why small business SEO (search engine optimization) is a skill that’s worthwhile for entrepreneurs to know. You’re already well on your way to establishing your business’s credibility if your website is …
Generating leads is a necessary part of any business. You need customers in order to stay in business. There are plenty of ways to go about this, but one simple way is with keyword domain names, an effective tactic that very few entrepreneurs take advantage of. Generating leads for your …
Did you know customer reviews and local search engine optimization (SEO) go hand in hand? Let’s explore how those shiny stars can help improve SEO for your business. “I don’t want to annoy them,” said Katie, “I feel like I’d be imposing if I bugged them for a review.” She …
Here’s how to prepare your dropshipping store for the holidays NOVEMBER 6, 2020 Ah! The holidays! Shopping season in the US. It is that time when consumers get the biggest deals for the most coveted items, and sellers make the biggest profits. The events this year (Covid-19) indicate that shopping …
A version of this post was originally posted on Media Temple’s blog. Every year, holiday shopping seems to exceed expectations. Case in point, last year’s holiday shopping season set all-time records. Check out these 2019 digital revenue growth numbers from Salesforce: Thanksgiving – +24% Black Friday – +16% Cyber Monday …
This article originally published on GoDaddy’s OpenWeStand.org website. As the hot days of summer are winding down, parents are getting wound up, thinking about how to run a business with kids at home — whether those kids are doing online learning, a hybrid schedule, moving to homeschool or even just …
While online shopping via eCommerce has been growing steadily for years, there’s been an unprecedented explosion since the start of the pandemic. Even if you own a brick-and-mortar store, having an online presence has never been so important. An eCommerce store doesn’t just boost your income. It provides an alternate …
It’s the 2020s, so we shouldn’t any longer have to make the case for accessibility. An accessible site means you reach more people, the people you reach (even abled ones) all have an easier time using your site, and you won’t get sued. And with the tools and resources available …
The one constant you can count on with social media is that it’s always changing. Just when you think one platform has managed to monopolize the space, another comes along and the landscape shifts. Right now, TikTok is emerging as one of the most popular and powerful social media platforms …
Customer retention is the lifeblood of sales and the core way that service teams can impact the bottom line. At the same time, 93% of service teams agree that customer expectations are higher in 2020 than in years past, according to recent data from HubSpot. Combined with the economic downturn, …
As COVID-19 leaves us scrambling to piece together a new normal, in-person shopping is becoming less of a reliable source of revenue for merchants and service providers. Indeed, recent data from TechCrunch indicates that department store purchases are expected to decline 60% in 2020, while online buying increases 20% the …
Weebly is a renown website builder powering over 40 million websites. The platform now provides advanced eCommerce tools at the most competitive prices. Weebly Ecommerce provides great value features for online stores, which makes it a solid choice for dropshippers. If you already have a store or plan to start …
Gift shopping is really tough. (Especially for your mom. “No honey, I really don’t want you spending money on me,” is just about the least helpful gift guidance you’ll ever receive.) One survey found more than eight out of 10 people say holiday gift giving is a source of stress. …
November 2020 marks the 10-year anniversary of an American Express campaign to encourage holiday shoppers to shop local. They called it Small Business Saturday®. In lieu of shopping at “big box” stores on Black Friday or Cyber Monday, the idea is to celebrate small business and shop small the Saturday …
When updating a WordPress theme or plugin, we’ve long had two choices. Either manually upload the updated files via FTP or install the update within the WordPress dashboard. In general, both of these methods work pretty well – most of the time. FTP is fairly reliable, but isn’t recommended for …
Jewelry is a timeless lucrative niche for entrepreneurs. The online jewelry industry is predicted to grow by $19.88 billion between 2020-2024. Users buy jewelry for everyday use, as gifts, and even as an investment. Since jewelry is always in demand, it is an excellent industry to tap into for your …
Dropshipping enables entrepreneurs to start online businesses and sell products without ever holding inventory. When a dropshipping store sells a product, it buys the item from a third party and has it shipped directly to the customer. It may seem complicated at first, but it doesn’t have to be. With …
This post was originally published on March 26, 2020 and was updated on Sept. 24, 2020. We’re all living in the midst of tremendous uncertainty and unease with the ongoing impact of COVID-19. As a small business owner, you’re affected in a profound way. But there are ways to help …
People are searching for local businesses and small businesses — just like yours — online. If they cannot find you there, then it’s a missed opportunity on your end, almost like having a “Closed” sign in front of your store. Fix that with a .online domain name. For most small …
Finding the right dropshipping supplier is a critical part of starting your online business. As more people adopt this business model, it is getting more competitive. Many dropshippers have grown accustomed to dropshipping products from China. However, the long delivery times and low quality makes the practice unsustainable. Customers are …
This article originally published on GoDaddy’s OpenWeStand.org website. There’s no doubt about it: Black Friday, Small Business Saturday and Cyber Monday are going to look quite different this year than previous holiday shopping seasons. But, just because shoppers won’t be flooding into your physical store doesn’t mean you can’t take …
If you have thought of starting an online business, you’ve likely have asked yourself which is better between Affiliate marketing and drop shipping. They are 2 of the most popular online business models available. The two share some similarities but also vary in many ways. This article compares dropshipping with …
There are a lot of ways to earn money from home. You can freelance. You can start your own online business. You can even turn your hobby into a money-making enterprise. And that doesn’t even scratch the surface of home-based income generators when you factor in all the extra income …
It starts with a sinking feeling that something is amiss with your WordPress website. Maybe your security plugin has alerted you to a changed file that you know you didn’t touch. Or you see some unfamiliar content within your post listing. Whatever the indicator, it leads to one conclusion: Your …
Christmas is just a few weeks away, and we know that all you designers will be starting to plan the design of your personalized Christmas cards, invitations, wallpapers and everything else in between that is Christmas or holiday season related. So, just to help you out we have a fantastic …
With the holidays rapidly approaching, you may already be starting to set out a plan to boost your holiday sales. Ecommerce is going to lead the way this year, as the pandemic continues to drive a boost in online shopping. In fact, ecommerce sales from April to May have already …
Are you building or maintaining a podcast website for you or one of your clients? With more than a million shows and 30 million episodes, podcasts have become a favorite for content consumers. If you haven’t built a podcast website yet, you’re bound to at some point. Unlike Apple Podcasts …
The UK workforce is increasingly held back by mental health problems such as stress, depression and anxiety. According to a study of 23,000 full and part time workers by Robert Half UK, more than one in eight (13 percent) UK employees are unhappy at work, accounting for more than 4.3 …
Bisley, a brand highly regarded for its classic pieces of office furniture, has built on its heritage while embracing new ways of working by designing and manufacturing a new collection, Belong. This brand-new range transcends the traditional office and the new homeworking revolution. For over eighty years, Bisley has built …
It was in November 2015 that Magento introduced its brand new 2.0 platform for community and enterprise editions. The release of Magento 2 after the release of the first version was impending and the delay in the process sent lots of repercussions through the entire Magento community. While there were …
Emerging technology has reached new heights as we enter 2019. Virtual and augmented reality, machine learning, robotics, the Internet of Things… there’s so much potential out there right now. The great news is that it is also getting easier and easier to learn about these areas. Rather than sit on …
Microsoft Japan has announced the results of its four day work week trial, and claims the move increased productivity by almost 40 percent. The trial of the four day week, named the “Work-Life Choice Challenge Summer 2019” saw around 2,300 employees given five successive Fridays off, with no reduction in …
The field of technology is constantly changing and growing. But historically this industry has had a lack of diversity in the people who make it up. But there’s one person specifically who wants to help create more diversity in tech. And, he wants to make it more possible for lack, …
