Amber Khan-Robinson, the daughter of the first African American athletic shoe designer in the U.S., has always had entrepreneurship in her blood. So when she was looking for ways to keep her three children from staring at screens all day, she decided to help them “start a business.” Working at …
The never-ending road of entrepreneurship is about a constant flow of ideas, rethinking existing methods, and putting them into practice to see a business thrive. If you’ve been on this path for years, you know exactly what it entails. Being an entrepreneur, you’ve already realized that just a few of …
Unemployed over 50s are two and a half times as likely as younger age groups to be out of work for at least two years, according to new analysis from Rest Less. There are 407,000 unemployed over 50s in the UK, making up one in four (24 percent) of all …
Icons are among the most versatile tools in a web designer’s arsenal. They can be used as attention-grabbing visuals just about anywhere on a website or app. Whether they’re alerting users of a flash sale or a new social media notification, they usually get the point across. Thus, utilizing icons …
Whatever your opinion of JavaScript, everyone thinks date handling is a mess. The Date() object implementation was copied directly from Java in 1995. Java scrapped it two years later but it remained in JavaScript for backward compatibility. These are the problems we face with Date(): it only supports UTC and …
Have you ever wondered how media outlets, bloggers and other professionals are able to write about major brands with such speed and accuracy? Most writers couldn’t do this without the help of a media kit. What is a media kit? It’s the not-so-secret source of high-resolution images, detailed information …
Humans have been intrigued by memory since the age of Aristotle. Despite the progress we’ve made with modern scientific research, there’s still a lot to uncover when it comes to understanding the human memory. After all, who wouldn’t want to improve their memory? You will see beneficial outcomes if you …
In less than 10 years, digital careers have had a real transformation in society and in the ways of working, buying and interacting. Tech giants like Google, Facebook, Apple, and Netflix have revolutionized the way we live. According to a 2019 report by Hootsuite and We Are Social, people spend …
Why do people buy what they do, when they do? Understanding why the customer does anything is important in delivering the right product or service at the right time. That’s one reason learning how to anticipate needs with consumer psychology and micro-moments is key in building a successful business. Business …
I recently discovered that a popular WordPress plugin had enabled automatic updates without explicitly informing users. How did I find out? I received emails from each site where the plugin was installed informing me that an update had been completed. But it gets better. Over a holiday break, a colleague …
When professionalism matters, it’s time to turn to the experts. But don’t think that means hiring a video producer and breaking the bank. Instead, use a professional intro video template for After Effects to set the stage. You could use professional video templates for many purposes, like: Start off a …
Here’s an existential question for web developers: How much separation should there be between a website’s content management system (CMS) and its design? For a lot of the DIY services out there (Wix, Squarespace, etc.), just about every facet of a website can be edited visually. Whether it’s content, design …
The JavaScript ecosystem evolves at a rapid pace, and you know your toolset will be superseded the moment you choose it! It’s impossible to keep up with all libraries, frameworks, and techniques, but you can observe trends and directions of movement within the industry. React.js, Vue.js, Svelte, Node.js, and Express.js …
When you start to delve into the world of Pinterest marketing, one of the first hurdles you need to overcome is choosing a program to create your pins. Many people think the only way to do this is at home on your computer using Photoshop or Canva. What you may …
There are a lot of ways to earn money from home. You can freelance. You can start your own online business. You can even turn your hobby into a money-making enterprise. And that doesn’t even scratch the surface of home-based income generators when you factor in all the extra income …
As per the nature of 2020, many businesses downsized or have fewer full-time staff. On the bright side, increased online traffic led to other businesses pivoting to digital or offering more virtual products/services. No matter the case, business owners and entrepreneurs still need support, a gap that can be easily …
You may not know all the best practices for website navigation, but you can probably tell when they haven’t been followed. Have you ever landed on a website and been unsure of where to click in the top navigation? Or, felt overwhelmed by crammed stacks of links in the footer? …
In the spirit of National Cyber Security Awareness Month (NCSAM), let’s talk about a security basic that many people overlook: passwords. These are one of the most fundamental aspects of website security, yet we too often see webmasters taking a lax approach to secure passwords. In fact, the online security …
In much of the world, 2020 started off like any other year. January 1 provided a reason to celebrate and look forward to good things. You don’t need to be a historian to know the rest of the story. The COVID-19 pandemic, coupled with social and political unrest, made 2020 …
Ready to get started with WordPress eCommerce? This guide will take you through the entire process — from the first idea for your domain name to your last plugins added — to start selling products on a WordPress website. Whether you plan to build an empire or just sell a …
With the right analytics plugin, a WordPress ecommerce merchant can access extensive data to track visitors and discover what they like and what they don’t, to convert more visitors. Here is a list of analytics plugins for WordPress. There are solutions to track visitors, create page and post reports, track …
When winter slowly melts away and a hint of spring floats in the air, consumers will be feeling optimistic and ready to try new things. And for savvy businesses looking to promote their products, services or online store, these spring campaign ideas offer the chance to boost the bottom line. …
Resolutions aren’t just about reading more books or getting to bed earlier or finally breaking your addiction to oatmeal creme pies. Resolutions, like the marketing resolutions here, are also great tools to help you make critical decisions and improvements in your business. Try out these marketing resolutions Here are five …
Do you have a knack for creativity? Are you constantly making amazing crafts for birthday gifts and holidays? Or perhaps you just make them for yourself and folks frequently tell you that you should sell your handmade awesomeness. Maybe you’re starting to wonder about the best websites to possibly sell …
If you’re thinking about ways to win your customers’ trust, you should strictly consider safeguarding your customers’ data. According to the latest survey conducted by CRM Essentials and commissioned by Zoho, 62% of small businesses don’t inform customers that they are allowing tracking codes from third parties on their websites. …
Hey everyone, Happy New Year week! Whew, 2020 is almost over. What a crazy year. I’m so glad 2021 is almost here. It can’t get any worse than 2020, right? Hopefully, we’ll all be vaccinated by June so we can have a great summer. Anyway, let’s put 2020 behind us …
2020 has been… shall we say… an interesting year. It’s certainly been a year of surprises in the eCommerce industry. (All those people who mocked you back in 2016 for starting a store that only sold toilet paper and banana bread baking supplies—now who’s laughing?) Customer spending has been transitioning …
2020 was a chaotic year, especially when it came down to traditional marketing strategies. But while we saw plenty of business and marketing changes in 2020, it’s time to also look at new trends emerging for 2021. Here are six key marketing trends to watch for your business. 6 marketing …
Whether you’re ready or not, it’s time to start your business planning for 2021. Even if you’re a one-person business, don’t underestimate the importance of having a business plan for the next year to help guide your decisions and keep you on track, especially as we all try to navigate …
A year “like no other” is about to come to a close. 2020 was certainly unique for everyone – web designers included. And it challenged us on several levels. Our daily grind was complicated by shutdowns, kids invading the home office, and clients who needed our help in rapidly changing …
Ecommerce continues to grow steadily worldwide, creating higher competition, especially with dropshipping. Each year and season comes with its unique issues. Retailers who wish to succeed in this highly competitive environment must be in a position to keep up with these changes. By following up on ecommerce statistics, you can …
Karen Etchells runs Innovast Digital Marketing, a creative web agency specializing in informational websites and content creation. You can find Innovast on Facebook, Instagram, and Twitter. You can connect with Karen on LinkedIn. Tell us about yourself. Who are you? Where are you based? I’m Karen Etchells. Mom of five, …
Many business owners, entrepreneurs, and even veteran marketers devise their strategy for the New Year starting in January. I’m here to make a case for developing your 2021 marketing strategy now, or more specifically, throughout the last quarter of the year. 7 steps to develop your 2021 marketing strategy Developing …
ClickFunnels Alternatives If you’re looking for more leads and want to build more sales, you pretty much need a sales funnel. It needs to be optimised and it needs to work. Oh, and you also need a landing page and lots of other cool stuff, such as an email marketing …
Marketing your business rarely comes easily. There’s always room for improvement and new things to learn. But that doesn’t mean that you can’t make marketing a little easier on yourself for 2021. Let’s talk about seven ways to make marketing in 2021 easier — including marketing planning, marketing systems and …
It starts with a sinking feeling that something is amiss with your WordPress website. Maybe your security plugin has alerted you to a changed file that you know you didn’t touch. Or you see some unfamiliar content within your post listing. Whatever the indicator, it leads to one conclusion: Your …
Keeping up with content creation can be challenging. One of the only ways to ensure that you execute and consistently publish high-quality content that drives results for your brand is by using a blog editorial calendar. Let’s look at what an editorial calendar is, why it’s important, and how to …
Whether you are a mentor, mentee or interested in getting involved in this type of relationship, it’s important to understand the qualities that make for a great mentor. A high-quality, motivated mentor makes the experience a winning endeavor for everyone involved. 14 mentor qualities that separate the good from the …
This sponsored article was created by our content partner, BAW Media. Thank you for supporting the partners who make SitePoint possible. Some WordPress users tend to avoid using multipurpose themes. They do so for reasons that would seem to make common sense. They subscribe to a popular saying – “jack …
Ecommerce has dramatically grown in 2020 due to the pandemic’s effects. The industry has hit about $25.6 trillion in sales. More retailers have gone online. Other entrepreneurs have taken on eCommerce ventures like dropshipping. Such effects are, therefore, likely to spill over into 2021 and influence online businesses. Ecommerce is …
One of the most effective ways to grow your venture online is to perform well in search, which is why small business SEO (search engine optimization) is a skill that’s worthwhile for entrepreneurs to know. You’re already well on your way to establishing your business’s credibility if your website is …
Technology researcher Gartner has highlighted the top strategic technology trends it believes organisations should be aware of in 2021. Gartner defines a strategic technology trend as one with ‘substantial disruptive potential that is beginning to break out of an emerging state into broader impact and use, or which are …
Brand awareness is one of the fundamentals of any marketing plan. It goes hand in hand with search engine optimization (SEO). As the cornerstone for your brand exposure, it’s essential not to overlook a thorough SEO strategy. Solid SEO means better user experience and improved rankings. Here are five ways …
Building and securing a WordPress website is always a challenge. Developers take great care to write solid code and implement features such as security plugins to mitigate the inevitable attacks. Even so, we’re not out of the woods. To paraphrase the old saying: a website is only as secure as …
ClickFunnels Review – Is It Worth It For eCommerce? So, you want to convert website visitors into customers. And you’ve read that ClickFunnels might be the best way to do that. It sounds like a tantalising prospect: A sales page builder that does all the hard work for you …
Among the reasons so many people choose WordPress is that it can run on just about any web server. The requirements are fairly basic and something that most web hosts and local servers can handle. But simply installing WordPress in its default state is far different from running a high-performing …
For small and medium-sized organizations, content is usually the trickiest part of putting together a website. That often results in it being the one thing web designers are left waiting for when trying to finish off a project. Even if the overall design and functionality are a go, a lack …
With a rapid shift to online presence this year, many companies are having to explore digital options now that they hadn’t considered in the past. One business function quickly making the move to digital is public relations (PR). If you own a business, you might be asking yourself, what is …
All released this year, each of these free web-based apps offers a time-saving solution to many of the web design tasks you will need to perform from time to time. Without ever having to install anything, all you have to do is bookmark and save them for that day when …
A landing page is the first page a visitor sees on a website. When you set up your Facebook ad or AdWords campaign or share that Instagram post, your landing page is the first point of contact after your marketing piece. So, every business could benefit from a few landing …
With all of the changes and rapid advancements CSS has gone through over the last few years, we should not be surprised at the vast volume of open-source resources and tools that are continually being released. These time-saving CSS libraries, frameworks, and tools have been built to make our lives …
As your certificate authority, it’s our responsibility to share shifts in the industry with our customers. One major change that’ll be coming into effect is around the shortening of term changes. We’ll briefly go over potential impacts to your site and how GoDaddy is adapting to better serve you. Maximum …
What Is Affiliate Marketing: A Step-by-Step Guide To Making Passive Income Ever wondered what is affiliate marketing? Today we are going to answer this question for you and show you why we think affiliate marketing is an income stream worth mastering. As we believe affiliate marketing is one …
The GetResponse platform contains a suite of email marketing and online campaign management tools designed to help you grow your sales, maximize ROI, and succeed in online marketing. From unlimited broadcasting and top deliverability to 5-star customer service and over 50 easy yet powerful features – we’ve got you covered. …
To call 2020 a turbulent year for business would be a severe understatement. With an evolving set of rules by various state and local governments, businesses are having to think on their feet and take drastic steps to increase sales to stay afloat. By August 2020, 29 prominent U.S. retailers …
Variable fonts are perhaps the biggest thing to happen to web typography since the advent of web fonts. They are poised to add another layer of flexibility to the web designer’s toolbox. Because these fonts can contain numerous styles within a single file, they open up new possibilities in special …
Office design and expectations around professionalism in the workplace are evolving along with the modern workforce in America, according to a new report from researchers at Olivet Nazarene University. The Modern Office Study claims that office design is evolving in parallel with changes in working culture, especially in the way …
Attributes of a Successful Selling Strategy The first attribute of a successful selling strategy is a website that provides information about the products and the service they are providing. The advantage of that is we can sell those products and services online. Selling is a talent to be cultivated. It …
Sometimes, for whatever reason, Windows will become convinced a given file is in use by a program and prevent it from being deleted, moved or renamed. This locking up of files is incredibly frustrating, especially when you know the file is not, in fact, being used. Here are two ways …
With the spooky season just a few weeks away, today we have Halloween-themed icon pack for you to freely use. Designed by our good friends Freepik, this icon set is perfect for any Halloween-themed projects you are currently working on. There are a total of 50 icons in the set …
Summer is officially over. Welcome, fall! Of course, this month again there are several ecommerce events you can visit. As always, we’ve made a handy overview for you, so you know when and where an ecommerce event takes place this month in Europe. Source: eCommerce News eu Republished by Blog …
