All-in-one online marketing solutions to help you grow your business

The GetResponse platform contains a suite of email marketing and online campaign management tools designed to help you grow your sales, maximize ROI, and succeed in online marketing. From unlimited broadcasting and top deliverability to 5-star customer service and over 50 easy yet powerful features – we’ve got you covered. …

How to protect your business from phishing scams

Fishing can be an exceptionally relaxing way to spend a sunny autumn afternoon. That is, unless you’re the fish. The more contemporary concept of phishing scams thrusts everyone, from ordinary web surfers to marketers to high-level eCommerce executives, on the opposite end of the fishing pole. What are phishing scams? Put …

7 Plugins for Adding Structured Data to Your WordPress Website

Structured data (sometimes called “Schema” or “microdata”) has emerged as an important part of SEO strategy. Search engines are making use of this information to enhance listings and provide users with more immediate answers. Even if you’re not 100% sure what structured data is, you’ve undoubtedly run across it in …

How to podcast — A complete guide to starting and growing a podcast

With the recent surge in the popularity of podcasting, you might be wondering how to podcast for yourself or your business. After all, even former President Obama signed a deal to launch a podcast with Spotify, and other celebrities are hopping on the podcasting bandwagon as well. I recently learned …

New BSRIA guide to Soft Landings and Business-Focused Maintenance

BSRIA has launched a new guide that aims to inform those involved in the design, construction and operation of a building about how an effective Business-Focused Maintenance (BFM) regime can be developed and achieved through the Soft Landings approach. The topic guide on Soft Landings and BFM is written as …

6 tips to keep freelance finances flowing even when times are tough

For now, the general economy is riding high, but that won’t necessarily always be the case. And the feast and famine cycle is a common feature of the freelancer’s life, especially when starting out. These financial uncertainties mean that every freelancer needs to find ways to keep the cash coming …

How to prepare your email subscriber list for the holiday season

Isn’t it hard to believe that the holiday season is upon us again? It feels like just a few weeks ago we were throwing off our sweaters and digging out sandals for the summer. Our snow shovels and winter hats have been collecting dust, unused and stored for cooler weather. …

Over fifties are driving the rise of self employment

Millions of older workers are joining and benefiting from the freelance sector, new research from IPSE (the Association of Independent Professionals and the Self-Employed) claims. IPSE’s research suggests there are now almost two million (1,907,000) self-employed people over the age of 50 in the UK: a number that has increased …

Outdated technology remains a massive waste of time

Two new studies suggest that the failure to keep workers equipped with the latest technology is having a huge impact on their productivity and causing them to waste large amounts of time. According to the first piece of research from tech provider Insight,  UK office workers waste 1.8 billion working …

Growing a Business Is About the Customer, Not the Product

Gary Tramer is the co-founder of successful sales engine enterprises SearchWords and LeadChat, and most recently PoweredLocal, a wireless marketing and data analysis automation system. As an expert in sales, lead generation and conversion maximization, Gary is the perfect person to talk to about how businesses create and grow customer …

Government sets out plans to reduce work related ill health

The UK government has opened a consultation on ill health in the workplace which looks at issues such as workplace modifications, the right to request flexible working and interventions from employers. It claims that more could be done on the issue, especially for people with disabilities or long term health …