Hiscox, the international specialist insurer, reveals that in the past 12 months 23% of small businesses suffered at least one cyber attack, with an average annual financial cost of $25k. Although small businesses quickly adapted to remote working, it has left many feeling more vulnerable to cyber attacks. The Hiscox …
Community engagement is crucial for brands – after all, getting customers is just the first step. Brands need to continue engaging with consumers even after they’ve purchased their product or service. It’s important to keep customers informed, but in order to create a successful relationship, it’s critical to listen in …
With all the potential the GoDaddy Reseller Program has to offer, it can be hard figuring out where to start with Reseller onboarding. After all, some of the most financially successful people today had to find a way to map things out. We get it. How about a head start? …
In a situation that many entrepreneurs have likely found themselves in, Lauren Roumayah wasn’t feeling fulfilled in her current job. Unmotivated and in a career that didn’t fuel her creativity, Lauren was down and out about where her career was headed. When her husband asked her to think of what …
Aisha Taylor Issah is Founder and CEO of the Sistahs in Business Expo, the country’s only multi-city small business expo and community created to celebrate and educate entrepreneurial women of color. SIB Expo provides an accessible platform where women of color can expand their reach and grow their businesses. While …
We’re all biased. We all recognise the sharp bump of our critical thinking skills kicking into life when confronted with ideas and information that go against our beliefs. We know how they doze in the comforting embrace of affirming data. So, it’s been entertaining this week to observe the reaction …
Optimism among workers in the UK has been shaken in the wake of the COVID-19 pandemic, claims the ADP Research Institute’s People at Work 2021: A Global Workforce View. Nevertheless, two-thirds still have a positive outlook on the world of work for the next five years, mirroring the sentiment of …
A new report launched by the International Longevity Centre UK (ILC) highlights how pervasive ageism and ableism in the workplace are still locking far too many people out of work as they age, costing not only individuals but employers and the economy. ILC argues that employers need to urgently tackle …
New research from Love Energy Savings claims that one in five people are now more comfortable taking a sick day compared to pre-pandemic. This is in stark contrast to their findings pre-pandemic, when they found that 80 percent of UK employees went to work when sick, with one in 10 …
Does online privacy exist? Am I safe working on a coffee shop’s public Wi-Fi? How concerned should I be about ad tracking? Is my private code safe? If you feel like you’re being watched, you are. In this article, I’ll explain how using a VPN service makes you more secure …
This tutorial explains how to use the Performance API to record DevTool-like statistics from real users accessing your application. Assessing web application performance using browser DevTools is useful, but it’s not easy to replicate real-world usage. People in different locations using different devices, browsers, and networks will all have differing …
Unlike many other products that are instantly reached for based on brand recognition, most people don’t take enough of an interest in wine to have a particular brand they go back to time after time. That’s why wine label design is one of the most important marketing tools wine manufacturers …
This is a follow-up to – You Don’t Have to Be the Best to Win Big in Life. In that post, I suggested that anyone can be successful by following a few guiding principles. One of these principles is to be lucky. Hmmm… You might be skeptical, but being lucky …
This post first appeared May 7, 2021 on the Sucuri blog. In this post, we look at how to use WPScan. The tool provides you a better understanding of your WordPress website and its vulnerabilities. Be sure to check out our post on installing WPScan to get started with …
At 6.31 a.m. on Tuesday, December 8, 2020, the UK became the first country in the world to administer the COVID-19 vaccine. Just over five months earlier, I had been deployed to the NHS England and NHS Improvement COVID-19 vaccination programme to help drive the highly complex design and planning …
The Pensions Regulator might now have the power under current UK pensions legislation, to enter the private homes of employees when it is investigating their employer, if those employees are working from home. The current law has been in force since 2005 and it allows the Regulator to enter some …
New research from Microsoft Surface claims that 64 percent of Brits agree that seeking greater balance in their lives has become even more vital through the pandemic and 63 percent are in favour of a three-day weekend to help them achieve a greater work life balance. The research also claims …
Let me start off by asking you a question. How many of you have switched toothpaste brands over the course of your lives? How about deodorant, shampoo, or motor oil for your car? Have you ever thought about what makes one brand of these items different, or better, than the …
Having a powerful brand pays off in multiple ways. Be it attracting top talents or finding customers, a strong brand makes things easier. With a powerful brand, you can enjoy wide recognition, build trust, inspire employees, build a loyal fan base, and whatnot. However, building a brand requires tons of …
Let’s talk WooCommerce payments providers. The payment process is one of the most critical parts of the online shopping experience—your customer has browsed your store, made their selections, and is ready to checkout. It’s time to get paid! Now all you need is a quick, smooth checkout process for customers, …
If you’ve seen a tap dancer perform in or around Miami, chances are it was Natasha Williams — or maybe one of her students. A resident of Little Havana, Natasha fell in love with tap when she started taking lessons at age seven. After attending a high school for the performing …
New research by Rouge Media, highlights where in the UK has the most lapsed or internet non-users, following Ofcom’s announcement that the digital divide has been narrowed by pandemic, but around 1.5m homes remain without internet access. Over recent years, there’s been a growing focus on so-called “internet non-users” as …
A new survey has suggested that people’s reluctance to head back into the office has much less to do with the risks of COVID-19 or other germs and more to do with the dress code of the company they work for. According to the poll from Airdri, as organisations across …
Mastering the art of networking will do more than bring your brand an immediate bump in business. As you network, you’ll develop connections and find mentors who’ve gone before you. The best way to master the art of networking is by embracing the spirit of the endeavor. The goal isn’t …
Customers write your paychecks. Assuming your products are priced profitably, the more customers you have, the more revenue and profit you earn. Here are three ways to grow your customer base: Reactivate inactive customers. An inactive customer is a customer who has bought from your company in the past but …
Running a successful small business is a tough job. And most often, it is more challenging than doing a full-time job. As a business owner, you have to spread the word for your business, scale it up, outsmart your competitors, and whatnot. Without having the latest tools and growth strategies, …
Lee Drozak operates WP Site Success, a WordPress-focused agency based in rural Pennsylvania. Catch up with Lee on Twitter and LinkedIn. The who: Given a business name is so central to a brand, we tend to put a lot of importance on it. How did you arrive at a name, …
As 2020 came to a close, there was a palpable sense of hope that 2021 would bring with it a fresh slate with the horrors of COVID behind us. Alas, that has not happened and it seems we have more of the same, certainly for the next few months and …
New research by Applaud, claims that UK business HR decision makers are paving the way for a new era of work post-pandemic, with organisations across the country looking to close or downsize their offices and focus instead on hybrid, remote working. With many office workers having worked remotely or in …
Gen Z is the largest generation in human history, and over the next 10 years, 1.3 billion of its members will enter the global workforce. However, the Covid-19 pandemic has meant that this new generation of graduates is entering one of the toughest job markets in decades. This is according …
Building a website sometimes becomes a race to cram the most features into the final product. This rings especially true when it comes to eCommerce, where massive amounts of bells and whistles have become the standard. This methodology can produce mixed results. In some cases, all of the fancy functionality …
Markdown provides a convenient way to add formatting to a plain text document, while leaving it in plain text. It’s simpler and faster than adding HTML markup, and doesn’t have the lock-in of using something like Microsoft Word. The syntax was created by John Gruber way back in 2004 and …
If you’ve got gorgeous art your audience loves, don’t just settle for presenting it through prints. Instead, use mockups and show them what your work would look like in their apartments. Therein lies the magic of poster frame mockups. Used by both artists and graphic designers, mockups open new possibilities. …
In the past decade, machine learning has moved from scientific research labs into everyday web and mobile apps. Machine learning enables your applications to perform tasks that were previously very difficult to program, such as detecting objects and faces in images, detecting spam and hate speech, and generating smart replies …
This article was originally published on Feb. 22, 2018, and updated on Feb. 1, 2021. It’s no secret that nearly 5 billion people across the world have access to the internet. From mobile devices to desktops, it seems like everyone these days is plugged in — and if your business …
As we start 2021, ecommerce is going to lead the way this year, as the pandemic continues to drive a boost in online shopping. In fact, ecommerce sales from April to May have already exceeded sales during the 2019 holiday season by 7%. With record-breaking online shopping expected to continue …
Social media is one of the most important tools in a small business owner’s toolbox. In addition to having a social presence, regularly posting to keep customers engaged is effective in spreading organic word-of-mouth — but making sure those same posts get maximum reach and visibility is just as essential. …
Is the workplace industry stuck in the past, in a 20th century model of how and where work is done? The separation of work and the rest of life during the Industrial Age has shaped the structures of modern life: the houses we live in, the offices, factories and shops …
Recently, I heard on a podcast that 1 in 5 American workers changed jobs last year. That seems like a lot to me, especially during a recession. I thought everyone would try to hold on to their current job as hard as they could during an economic crisis. That’s what …
New research from comparethemarket.com claims that more than a third (36 percent) of Britons started planning their bucket list during lockdown. More than half (57 percent) claim their motivation for planning the list was due to their attitude that ‘life is too short’, whilst 29 percent say they want to …
Breaches in 2021 continue to become more sophisticated and even more bizarre. The amounts of reported stolen personal data have been extraordinary. On those counts, April 2021 held up the trend. Facebook Proves Itself Tone Deaf, Again Sensitive, personal information of over a half-billion Facebook users has been publicly posted …
Small business owners struggled a lot to stay afloat last year. Cash flow management, dwindling demand for products/services, and supply chain disruptions were just a few of the many challenges business owners had to overcome in 2020. But the new year brought new hopes and inspirations. There is no surprise …
Building a great website takes more than just a beautiful layout and slick functionality. It also requires a healthy dose of communication between a designer and their client. Because, without client input, how can you possibly achieve a project’s goals? Ideally, you’ll have a single point of contact to gather …
Most business owners are optimistic about the ongoing year despite the many challenges they faced last year. In fact, 73% of business owners are thinking positively about 2021. What about you? Is your business ready to grow in 2021? Do you know the right tools and strategies to take your …
With a rapid shift to online presence this year, many companies are having to explore digital options now that they hadn’t considered in the past. One business function quickly making the move to digital is public relations (PR). If you own a business, you might be asking yourself, what is …
Sheyne Branconnier operates Smile MEDIA, a full-service web design, development and marketing company with offices in Boston, Dover, NH and Exeter, NH. Catch up with him on Facebook, LinkedIn and Twitter. The who: Given a business name is so central to a brand, we tend to put a lot of …
Kelly Dempsey climbed the fashion ladder on season 14 of the hit show, “Project Runway.” The only self-taught designer that season, Kelly made it to the finale and showed off her fearless, unique style and creative approach to clothing. Show mentor Tim Gunn has even gone on record in a …
How did you get your start in tech? For too many young students, this career path quickly reaches a dead end, due to a lack of computer education and other technological resources. It’s why GoDaddy Pro is partnering with Radix, the domain registry behind .tech, for the #MyStartinTech awareness campaign. …
For the last five years, Dan Grech has been teaching entrepreneurs in Miami how to use the internet to grow their businesses. His clients are as eclectic as the city itself, ranging from long-established restaurants and hip new bakeries in need of a digital presence to boost online orders to …
We built the Hub by GoDaddy Pro to streamline workflows and shave time off tasks that typically eat up a workday. But we aren’t done yet. You can keep track of our progress here, as we regularly publish our updates to this platform custom made for web designer and developers. …
Let’s face it. Gutenberg still has room to grow. As WordPress developers and designers, you will have to grow along with it. And while you might have tried it before, it’s getting constant updates to improve its functionality and effectiveness. If you try Gutenberg and it doesn’t quite do what you need …
Ready to get started with WordPress eCommerce? This guide will take you through the entire process — from the first idea for your domain name to your last plugins added — to start selling products on a WordPress website. Whether you plan to build an empire or just sell a …
As we continue to move through 2021, Websites + Marketing continues to grow and gain new features along the way. In this guide, we’re going to cover these updates and show you how they can help your business grow as well. What’s new in Websites + Marketing Ecommerce Here’s a …
In these uncertain times, standing out in your niche should be a top priority as an online business owner. COVID-19 has disrupted the way we work and live on a global scale, and while the threat of the pandemic isn’t showing any signs of slowing down yet, shoppers are still …
What Is Affiliate Marketing: A Step-by-Step Guide To Making Passive Income Ever wondered what is affiliate marketing? Today we are going to answer this question for you and show you why we think affiliate marketing is an income stream worth mastering. As we believe affiliate marketing is one …
2020 has been… shall we say… an interesting year. It’s certainly been a year of surprises in the eCommerce industry. (All those people who mocked you back in 2016 for starting a store that only sold toilet paper and banana bread baking supplies—now who’s laughing?) Customer spending has been transitioning …
More than 5,000 web designers, developers and other Makers of the Web from all over the world registered for Expand 2021. The compact, two-day schedule saw speakers delivering insights on how to start, grow and thrive online. If you missed or want to relive any of the highlights from our …
Website Security from GoDaddy Pro prevents attacks and provides effortless malware cleanup with all the tools you need to protect your clients’ sites. That means less worrying about security, and more focusing on efficiently delivering results to clients. We make it easier to protect clients’ websites Bundled with all the …
A landing page is the first page a visitor sees on a website. When you set up your Facebook ad or AdWords campaign or share that Instagram post, your landing page is the first point of contact after your marketing piece. So, every business could benefit from a few landing …
Our Managed WordPress Ecommerce Hosting lets you create a robust ecommerce store quickly and easily. That means building the exact store your clients need for hundreds, even thousands, less per year. Build more store for less Powered by WooCommerce, our Managed WordPress Ecommerce Hosting features powerful flexibility with easy-to-use extensions and client-management tools. That …
When selling products in WooCommerce your clients will need to deliver products to their customers. There are a few settings that will need to be tweaked even if products are digital or if the store offers local delivery and/or pickup. It takes some experience to get WooCommerce standard shipping setup …
Whether you are a mentor, mentee or interested in getting involved in this type of relationship, it’s important to understand the qualities that make for a great mentor. A high-quality, motivated mentor makes the experience a winning endeavor for everyone involved. 14 mentor qualities that separate the good from the …
This post was originally published on Nov. 29, 2016, and was updated on March 10, 2021. In the wild world of entrepreneurship, it’s easy to get caught up in the chase of customers and dollars. Everyone is ready and willing to tell you what ads you should be running or …
There’s an interesting story behind every business name. Ask any company founder how they came up with their business name, and you are bound to learn more about the company and the founder within their answer. And their stories can help you learn how to come up with a business …
With the right analytics plugin, a WordPress ecommerce merchant can access extensive data to track visitors and discover what they like and what they don’t, to convert more visitors. Here is a list of analytics plugins for WordPress. There are solutions to track visitors, create page and post reports, track …
When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, use this glossary …
This article was first published on Feb. 8, 2017, and was updated on Feb. 27, 2018, Feb. 11, 2019, Feb. 24, 2020, and March 4, 2021. Wondering if crowdfunding platforms might be a boost for your new business venture? Companies that are just starting out sometimes need a financial step …
Resolutions aren’t just about reading more books or getting to bed earlier or finally breaking your addiction to oatmeal creme pies. Resolutions, like the marketing resolutions here, are also great tools to help you make critical decisions and improvements in your business. Try out these marketing resolutions Here are five …
To call 2020 a turbulent year for business would be a severe understatement. With an evolving set of rules by various state and local governments, businesses are having to think on their feet and take drastic steps to increase sales to stay afloat. By August 2020, 29 prominent U.S. retailers …
When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …
When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …
Editor’s note: This SSL article was originally published on September 5, 2013, and was updated on July 25, 2018. What is SSL? You might have heard the term SSL, or maybe someone said your website needs an SSL certificate but you aren’t sure what one is. That’s OK. By the …
There’s nothing sadder than a great website design just sitting there with lorem ipsum text and placeholder images. Hello, client… where’s that content you were gonna send? Often, a strategically timed message can help get things moving again. And so we present to you these free email templates for getting …
Once a website gets launched, security can be an afterthought. According to a report last year from Sucuri, about 15% of people who build websites for clients don’t ever mention website security. Some 6% don’t bring it up until after the site gets published. Recommending website security can fall by …
When it comes to succeeding online, small business owners know it takes more than a website to grow. They need to be where their customers are – whether that be on social media or in their inboxes. But being everywhere takes time, especially when trying to manage and maintain multiple …
If you haven’t heard the term “lead magnet” before, it usually refers to a free download or some sort of free incentive that you use to get someone to sign up for your email list. A potential customer is a “lead” and the freebie is the “magnet” that attracts them. …
Technology researcher Gartner has highlighted the top strategic technology trends it believes organisations should be aware of in 2021. Gartner defines a strategic technology trend as one with ‘substantial disruptive potential that is beginning to break out of an emerging state into broader impact and use, or which are …
Let’s talk about how to create great-looking pages that highlight products and sales on a WooCommerce website — barebones, no artificial flavor, color or preservatives. We’ll only be using WordPress, WooCommerce, the WooCommerce Storefront theme and its default widgets. And yes, it can certainly be made to be beautiful. Let’s …
When winter slowly melts away and a hint of spring floats in the air, consumers will be feeling optimistic and ready to try new things. And for savvy businesses looking to promote their products, services or online store, these spring campaign ideas offer the chance to boost the bottom line. …
As your certificate authority, it’s our responsibility to share shifts in the industry with our customers. One major change that’ll be coming into effect is around the shortening of term changes. We’ll briefly go over potential impacts to your site and how GoDaddy is adapting to better serve you. Maximum …
This sponsored article was created by our content partner, BAW Media. Thank you for supporting the partners who make SitePoint possible. Some WordPress users tend to avoid using multipurpose themes. They do so for reasons that would seem to make common sense. They subscribe to a popular saying – “jack …
This article was originally published on Feb. 14, 2018, and updated on March 17, 2021. Whether you want to start a business, are planning on becoming a social media influencer, or just hope to have a really nifty social media handle, you should grab your coveted name now — even …
This post first appeared Feb. 12, 2021 on the Media Temple Blog. Tax time can definitely be one of the more joyless parts of being self-employed. It’s probably no surprise that a Lending Tree survey from 2020 found that 54% of people don’t look forward to filing their taxes. It’s …
ClickFunnels Alternatives If you’re looking for more leads and want to build more sales, you pretty much need a sales funnel. It needs to be optimised and it needs to work. Oh, and you also need a landing page and lots of other cool stuff, such as an email marketing …
2020 was a chaotic year, especially when it came down to traditional marketing strategies. But while we saw plenty of business and marketing changes in 2020, it’s time to also look at new trends emerging for 2021. Here are six key marketing trends to watch for your business. 6 marketing …
As a web designer or developer, your goal is to deliver results. If your clients want to sell products online or increase sales, these tips and tricks are designed to help increase product visibility using WooCommerce. The combination of WooCommerce and WordPress is a powerhouse of eCommerce goodness. Get started …
The GetResponse platform contains a suite of email marketing and online campaign management tools designed to help you grow your sales, maximize ROI, and succeed in online marketing. From unlimited broadcasting and top deliverability to 5-star customer service and over 50 easy yet powerful features – we’ve got you covered. …
When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …
Do you have a knack for creativity? Are you constantly making amazing crafts for birthday gifts and holidays? Or perhaps you just make them for yourself and folks frequently tell you that you should sell your handmade awesomeness. Maybe you’re starting to wonder about the best websites to possibly sell …
ClickFunnels Review – Is It Worth It For eCommerce? So, you want to convert website visitors into customers. And you’ve read that ClickFunnels might be the best way to do that. It sounds like a tantalising prospect: A sales page builder that does all the hard work for you …
Marketing your business rarely comes easily. There’s always room for improvement and new things to learn. But that doesn’t mean that you can’t make marketing a little easier on yourself for 2021. Let’s talk about seven ways to make marketing in 2021 easier — including marketing planning, marketing systems and …
When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly look …
Whether you’re ready or not, it’s time to start your business planning for 2021. Even if you’re a one-person business, don’t underestimate the importance of having a business plan for the next year to help guide your decisions and keep you on track, especially as we all try to navigate …
Have you ever wondered how media outlets, bloggers and other professionals are able to write about major brands with such speed and accuracy? Most writers couldn’t do this without the help of a media kit. What is a media kit? It’s the not-so-secret source of high-resolution images, detailed information …
Many business owners, entrepreneurs, and even veteran marketers devise their strategy for the New Year starting in January. I’m here to make a case for developing your 2021 marketing strategy now, or more specifically, throughout the last quarter of the year. 7 steps to develop your 2021 marketing strategy Developing …
According to new data from Glint, despite the odds, employees were happier at work at the end of 2020 than they were at the end of 2019, but feelings of burnout remain worryingly high. Looking at aggregated data from 9 million employee-engagement survey responses from companies around the world, Glint’s …
When you first consider starting your own home-based business usually you are full of enthusiasm and will often come up against people who will tell you that you can’t do it…”It’s too hard, Times are tough”…, and a vast range of other negative comments. The naysayers are partly correct in …
So, you’ve assembled a crack team of excellent customer service representatives for handling customer inquiries over the phone. But you can’t just hand them a phone and a script and leave it at that. There are a number of things you must do to train your team and familiarize them with …
Earlier this month, in a sudden and unexpected turn of events, the prime minister’s chief adviser, Dominic Cummings, walked out of 10 Downing Street for the last time, having resigned/been asked to leave, depending on whose account of the episode you believe. However, the affair unfolded in reality, it seems …
In this article, I’m going to show you how to use Beaver Builder to build a WordPress website. Beaver Builder is one of the most popular and versatile page builders for WordPress, a favorite among web designers and developers for its speed, responsiveness and intuitive interface. There are a lot …
A new report from the Capgemini Research Institute claims that, in the majority of companies (58 percent), automation is not yet meeting executives’ desired goals of increased productivity. The study, Upskilling your workforce for the age of the machine: Why a workforce upskilling strategy is key to unleashing automation’s productivity …
