How does color psychology affect your online brand?

Color dramatically influences brand perceptions, regardless of the industry you operate in. As a result, there have been extensive studies on color psychology. Color psychology refers to the study of colors as they relate to human behavior. The research seeks to understand how colors affect our everyday decisions. As such, …

WorldGBC and global leaders call for historic Built Environment Day at COP26

The World Green Building Council joins nine international organisations to sign a letter to COP26 President, Alok Sharma, requesting a Built Environment Day at the climate summit in November 2021. The day at COP26 would be dedicated to the action pathways to accelerate the decarbonisation of the built environment, and …

Leading universities lag behind on sustainability teaching, research claims

Research conducted by EIT InnoEnergy, sustainable energy accelerator, claims that the world’s top ten universities including the University of Cambridge and Harvard University offer, on average, 2.8 courses focusing on sustainability and energy. This is compared to a global average of 5.6, as the accelerator calls for a more robust …

A Guide to Positive Reinforcement in UX Design

We love to point out others’ mistakes. However, what about providing positive feedback when a user completes a critical action? Often, applications lack positive feedback mechanisms that contribute to a more positive user experience. Positive reinforcement focuses on rewarding or strengthening correct user behavior. We show the user a fun …

One in eight firms already use software to monitor remote workers

A large number of British companies companies say they plan to install monitoring software of some kind to keep an eye on employees working from home, according to a new survey. Around 20 percent of employers said their firms have either implemented, or plan to implement, online software which monitors …

Unleashed Productions: Showcasing businesses & exceeding goals

Foster Coburn is the mind behind Unleashed Productions, Inc., specializing in web design and graphics solutions. You can find Unleashed Productions on Facebook, Pinterest and YouTube. Connect with Foster on LinkedIn, Twitter and Instagram. Tell us about yourself. Who are you? Where are you based? I grew up in Kansas …

Maternity leave causes women to lose out on £3.2 billion

Women taking maternity leave collectively lose out on £3.2bn worth on earnings, a fall of nearly half their average annual salary, claims new research from Direct Line Life Insurance. Insight from HR professionals claims the average maternity leave comprises 30.5 weeks of fully paid and reduced pay leave which, on …

Location of workplace becomes more important to workers

The location of a potential employer’s workplace is becoming more important to workers – despite a surge in people working remotely, according to outplacement firm Randstad RiseSmart UK. Almost half (49 percent) of workers now say location is an important factor in choosing an employer, up from just over a …

Third of people working from home worry about mental health

In a recent survey of 4,000 office-based employees and 1,000 employers in the UK, U.S, Singapore and the UAE, a third of employees expressed concern for their mental health whilst working from home during the COVID-19 pandemic. The research, conducted by health benefits provider, Aetna International, examines the perceptions of …

Several factors impact wellbeing of people working from home

A new study on work-life balance claims that the COVID-19 crisis is a crucial factor – but not the only one – behind low levels of wellbeing among employees working from home. A research team including Professor Ilke Inceoglu, Professor of Organisational Behaviour and HR Management at the University of …

Real-life advice to make the most of increased digital holiday traffic

Online traffic and shopping have skyrocketed in 2020 due to the pandemic and brick and mortar closures. And as the holidays approach, this trend will continue as we begin to see increased digital holiday traffic. In August, online sales increased 42%, year over year, and consumers spent $63 billion, according …

Work really has become much harder during the pandemic

The pandemic has seriously altered how we work. According to statistics published by the International Labour Organization (ILO) in September 2020, US$35 trillion (£26 trillion) has been lost globally in labour income. There has also been an estimated loss of 17 percent of working hours worldwide since 2019, with young …

What is technical SEO? Small business technical SEO checklist

Technical SEO is an important — but often misunderstood — part of search engine optimization. This article breaks down what technical SEO actually is and provides a helpful checklist for any small business to DIY tech SEO. First, we’ll gain an understanding and explore key technical SEO definitions. We’ll talk …

Legal worries and mental health concerns mount as business leaders brace for redundancies

Despite the last-minute extension of the furlough scheme, new research conducted among UK business leaders claims that great concern remains around making redundancies and in particular the legal risk. The survey of over 440 UK business leaders, conducted by employment law and HR support firm Ellis Whittam, also claims two-thirds …

Area becomes founder membership of Studio Alliance network

Workplace design and fit out company Area has become a founding member of Studio Alliance, a formal group of workplace experts who share common values, ethics and goals when delivering projects across Europe. Studio Alliance has been formed in response to accelerating globalisation and offers corporate occupiers and landlords local …

A guide to Referral marketing for your Online store

Referral marketing is one of the most effective marketing strategies for eCommerce businesses. It leverages word of mouth recommendations to get new customers and, therefore, more business. Statistically, 92% of customers trust recommendations from the people they know more than brands. Referral marketing is, therefore, a worthy choice for small …

Happy Thanksgiving 2020

Happy Thanksgiving week! The Holiday Season is here. 2020 is a tough year for many of us, but I hope you can relax for a few days and enjoy Thanksgiving. Of course, this is a unique Thanksgiving. Normally, we travel to see family, but this year we’re staying home. We’ll …

Focus shifts to refurbishment as new office building in London falls by half

The construction of new offices in central London has declined by half (50 percent) in six months as developers and occupiers shift their focus to refurbishment, according to Deloitte Real Estate’s latest London Office Crane Survey. The crane survey analysed office building data over the six months to 30 September, …

Mental health issues in young fathers caused by a lack of support in work and educational settings

New research published by Leeds Trinity University and parenting platform DaddiLife claims that young fathers face preventable barriers when accessing education and employment, leaving some in vulnerable positions with an increased risk of facing mental health issues. New Pathways for Young Fathers is a collaborative piece of research between Leeds …

The workplace to become more human-centric than ever, as priorities change

Companies are facing complex performance challenges as the COVID-19 resurgence heightens the need to reinvigorate employee engagement. JLL’s new “Human Experience” report explores these changing workforce dynamics and expectations in a post-pandemic world and offers insights for how forward-thinking companies can reimagine their approach to managing their people and workplaces …

Essential tech to grow your ecommerce business

Consumers’ shopping habits have transformed over the years, with more shoppers going online to buy. And even with an uncertain economy, opportunities to grow your ecommerce business continue to abound. Figures from eMarketer show online sales will exceed $700 billion in 2020, and the COVID-19 pandemic is also fueling the …

Dropshipping 101: What are the best shipping strategies?

Shipping costs are a significant part of eCommerce. Over 74% of online customers consider shipping to be essential to their purchase decisions. Since shipping costs carry so much weight, it has become common to offer free shipping in dropshipping stores. Dropshippers often employ free shipping as a marketing tool to …

Successful mompreneurs’ advice for balancing work + kids during summer break

When you’re a mom trying to run a business while raising your kids, it’s hard enough working during the school year. Throw summer break into the mix, and it’s a recipe for stress and lowered productivity. So, I went straight to the source — successful mompreneurs who are in the trenches on …

Dropshipping for Newbies: A Comprehensive Guide

Dropshipping is an eCommerce business approach in which store owners process orders through third-party vendors or suppliers; the third-party dropshipping supplier takes responsibility for fulfilling the order to the customer. It is unique in the sense that the retailer does not store inventory but instead delivers customer details to the …

SSL term changes: Maximum SSL certificate validity is now one year

As your certificate authority, it’s our responsibility to share shifts in the industry with our customers. One major change that’ll be coming into effect is around the shortening of term changes. We’ll briefly go over potential impacts to your site and how GoDaddy is adapting to better serve you. Maximum …

All-in-one online marketing solutions to help you grow your business

The GetResponse platform contains a suite of email marketing and online campaign management tools designed to help you grow your sales, maximize ROI, and succeed in online marketing. From unlimited broadcasting and top deliverability to 5-star customer service and over 50 easy yet powerful features – we’ve got you covered. …

Capital options for sole proprietors

It’s not surprising that most startups rely on their own resources (personal savings, family and friends) to fund their businesses. And even after the startup stage, the capital options don’t get much better, especially for sole proprietors. Sole proprietorships can’t sell stock in their businesses, which limits investor prospects. Applying …

Why you need a Google My Business profile and what to include

Google My Business (GMB), a service offered by Google, is a platform where companies can share relevant information about their business and customers can leave reviews and add photos. The initial benefit of GMB is improved legitimacy and increased exposure while customers benefit by learning more about you. However, there …

Everything you need to know about dropshipping taxes

No one ever talks about taxes when trying to convince you to start a dropshipping store, even though it is a critical element. Dropshipping provides a way to do online business without the hassle of holding products. However, just like any other business, dropshipping transactions are liable to taxation. Taxes …

How to support small businesses this holiday season

This article was originally published on GoDaddy’s OpenWeStand.org website. 2020 has been one heck of a ride for small businesses. We’ve had to re-imagine, rethink and evolve our businesses just to survive during the COVID-19 pandemic. That’s why it is so important for small businesses online and in your community …

Getting WordPress accessibility right every time

In this day and age, it’s imperative web professionals like designers and developers ensure the websites they create are accessible. For the uninitiated, this basically means doing everything within your power to ensure the broadest spectrum of global internet users can enjoy whatever your client’s website has to offer. Many …

Social Media Marketing for dropshipping: A complete guide

Social Media Marketing for dropshipping: How to create an effective strategy.   Almost 4 billion people are on social media in 2020. Of these, over 50% use social media to connect with brands they love. As a result, social media marketing has become the most widely used marketing strategy for online businesses like …

8 ways small businesses can be profitable during the 2020 holiday shopping season

This article was originally published on GoDaddy’s OpenWeStand.org website. As we enter the 2020 holiday shopping season, in the middle of a pandemic, consumers are concerned about shopping near others and shopping indoors and businesses are adapting rapidly to meet their needs. 75% of U.S. shoppers said they will shop online more …

14 mentor qualities that separate the good from the great

Whether you are a mentor, mentee or interested in getting involved in this type of relationship, it’s important to understand the qualities that make for a great mentor. A high-quality, motivated mentor makes the experience a winning endeavor for everyone involved. 14 mentor qualities that separate the good from the …

10 simple small business SEO tactics that you can do in-house

One of the most effective ways to grow your venture online is to perform well in search, which is why small business SEO (search engine optimization) is a skill that’s worthwhile for entrepreneurs to know. You’re already well on your way to establishing your business’s credibility if your website is …

Here’s how to prepare your dropshipping store for the holidays

Here’s how to prepare your dropshipping store for the holidays NOVEMBER 6, 2020 Ah! The holidays! Shopping season in the US. It is that time when consumers get the biggest deals for the most coveted items, and sellers make the biggest profits. The events this year (Covid-19) indicate that shopping …

How to prepare your sites for the holiday shopping season

A version of this post was originally posted on Media Temple’s blog. Every year, holiday shopping seems to exceed expectations. Case in point, last year’s holiday shopping season set all-time records. Check out these 2019 digital revenue growth numbers from Salesforce: Thanksgiving – +24% Black Friday – +16% Cyber Monday …

Back to school and back to business: How to run a business with kids at home

This article originally published on GoDaddy’s OpenWeStand.org website. As the hot days of summer are winding down, parents are getting wound up, thinking about how to run a business with kids at home — whether those kids are doing online learning, a hybrid schedule, moving to homeschool or even just …

How to Create a WooCommerce Store on the Cloud in 10 Minutes

While online shopping via eCommerce has been growing steadily for years, there’s been an unprecedented explosion since the start of the pandemic. Even if you own a brick-and-mortar store, having an online presence has never been so important. An eCommerce store doesn’t just boost your income. It provides an alternate …

How to use intentional listening to benefit your customers and your bottom line

Customer retention is the lifeblood of sales and the core way that service teams can impact the bottom line. At the same time, 93% of service teams agree that customer expectations are higher in 2020 than in years past, according to recent data from HubSpot. Combined with the economic downturn, …

20 Small Business Saturday® tips to drive more sales in 2020

November 2020 marks the 10-year anniversary of an American Express campaign to encourage holiday shoppers to shop local. They called it Small Business Saturday®. In lieu of shopping at “big box” stores on Black Friday or Cyber Monday, the idea is to celebrate small business and shop small the Saturday …

Everything you need to know about dropshipping jewelry in 2020

Jewelry is a timeless lucrative niche for entrepreneurs. The online jewelry industry is predicted to grow by $19.88 billion between 2020-2024. Users buy jewelry for everyday use, as gifts, and even as an investment. Since jewelry is always in demand, it is an excellent industry to tap into for your …

Sell your products on Amazon, Etsy, eBay and Google using Websites + Marketing Marketplaces

This post was originally published on March 26, 2020 and was updated on Sept. 24, 2020. We’re all living in the midst of tremendous uncertainty and unease with the ongoing impact of COVID-19. As a small business owner, you’re affected in a profound way. But there are ways to help …

The best dropshipping suppliers in the US in 2020

Finding the right dropshipping supplier is a critical part of starting your online business. As more people adopt this business model, it is getting more competitive. Many dropshippers have grown accustomed to dropshipping products from China. However, the long delivery times and low quality makes the practice unsustainable. Customers are …

How small businesses can prepare for Black Friday and holiday season 2020

This article originally published on GoDaddy’s OpenWeStand.org website. There’s no doubt about it: Black Friday, Small Business Saturday and Cyber Monday are going to look quite different this year than previous holiday shopping seasons. But, just because shoppers won’t be flooding into your physical store doesn’t mean you can’t take …

Dropshipping vs Affiliate marketing: Which is more lucrative?

If you have thought of starting an online business, you’ve likely have asked yourself which is better between Affiliate marketing and drop shipping. They are 2 of the most popular online business models available. The two share some similarities but also vary in many ways. This article compares dropshipping with …

These Companies Want You To Work From Home Full Time. And The Benefits Are Amazing.

There are a lot of ways to earn money from home. You can freelance. You can start your own online business. You can even turn your hobby into a money-making enterprise. And that doesn’t even scratch the surface  of home-based income generators when you factor in all the extra income …

Hacked: What to Do When Your WordPress Website Has Been Compromised

It starts with a sinking feeling that something is amiss with your WordPress website. Maybe your security plugin has alerted you to a changed file that you know you didn’t touch. Or you see some unfamiliar content within your post listing. Whatever the indicator, it leads to one conclusion: Your …

10 ways to improve a podcast website for you or your clients

Are you building or maintaining a podcast website for you or one of your clients? With more than a million shows and 30 million episodes, podcasts have become a favorite for content consumers. If you haven’t built a podcast website yet, you’re bound to at some point. Unlike Apple Podcasts …

Bisley introduces Belong, their new flexible furniture collection

Bisley, a brand highly regarded for its classic pieces of office furniture, has built on its heritage while embracing new ways of working by designing and manufacturing a new collection, Belong. This brand-new range transcends the traditional office and the new homeworking revolution. For over eighty years, Bisley has built …

Magento 2 and Why Businesses Should Migrate to It from Magento 1

It was in November 2015 that Magento introduced its brand new 2.0 platform for community and enterprise editions. The release of Magento 2 after the release of the first version was impending and the delay in the process sent lots of repercussions through the entire Magento community. While there were …

Four day week at Microsoft Japan boosts productivity by 40 percent

Microsoft Japan has announced the results of its four day work week trial, and claims the move increased productivity by almost 40 percent. The trial of the four day week, named the “Work-Life Choice Challenge Summer 2019” saw around 2,300 employees given five successive Fridays off, with no reduction in …