How to protect your business from phishing scams

Fishing can be an exceptionally relaxing way to spend a sunny autumn afternoon. That is, unless you’re the fish. The more contemporary concept of phishing scams thrusts everyone, from ordinary web surfers to marketers to high-level eCommerce executives, on the opposite end of the fishing pole. What are phishing scams? Put …

7 Plugins for Adding Structured Data to Your WordPress Website

Structured data (sometimes called “Schema” or “microdata”) has emerged as an important part of SEO strategy. Search engines are making use of this information to enhance listings and provide users with more immediate answers. Even if you’re not 100% sure what structured data is, you’ve undoubtedly run across it in …

Seven workplace stories that have been on our radar this week

How we can win the AI race The great tech paradox for flexible workspaces The number one office perk? Natural light The personality test that conned the world The insecure nature of work is a result of decisions by corporations and policymakers Landlords up their game to help occupiers attract …

Advent of artificial intelligence demands HR managers look at the world in new ways

The HR profession must undergo a mindset shift in order to reap the benefits from artificial intelligence (AI), according to an new white paper. In preparing organisations for the potential gains from AI whilst minimising its risks, HR needs to become more proactive in engaging with change to secure a strategic …

Social media marketing for doctors with HIPAA in mind

In today’s market, doctors and caregivers need to  manage their social media strategy, monitor their online reputation, and build relationships with their online audience in order to engage with current and potential patients. But unlike other small businesses, they also need to ensure that they are providing the same security …

Avoid 3 common mistakes to make money freelancing

In the past year, my company has vetted more than 2,500 freelance writers. And before building out a team, I was a six figure-plus freelancer for sites like Kissmetrics, WordStream, AdEspresso and more. Point is: I know how to make money freelancing. I lived the three mistakes below, intimately understanding …

Benefits of Purchasing Health And Life Insurance at an Early Age

Health and Life Insurance: An Early Age Boon If you are in your twenties and are single without any dependents, then you may have the mindset that investing in an insurance policy is not important for you as you are young. However, nowadays, more and more people understand the importance …

Six Ways to Protect Your Personal Brand in Social Media

When was the last time you searched your name using an online search engine? What did you find? Were you happy with how your personal brand was represented or did you find someone else with the same name and a questionable background? Here are some important guidelines for protecting and stewarding …

BIFM announces winners of its annual awards

Now in their 18th and final year before the Institute changes its name, the BIFM Awards set out to ‘celebrate the profession’s finest, honouring those whose outstanding work has driven innovation and achieved exceptional results in the organisations where they work, benchmarking excellence and inspiring others’. Thirteen winners were announced from …

Episode 85 – Amazon Ranking Factors You’re Overlooking with Casey Gauss CEO of Viral Launch

Casey Guass started Viral Launch as a broke 24-year-old college drop out.  The rest is history. It’s now one of the most beloved SaaS platforms for Amazon sellers.  Like most great companies it’s gone through some serious product evolutions. But, the core has remained the same – helping Amazon Sellers …

10 New Year’s resolutions for nonprofit webmasters

The new year is around the corner, and that means it’s time to do a retrospective on all the strategies and habits you’ve developed over the past year — and use that information to establish new resolutions for the year to come. Nonprofit webmasters have to juggle many different goals, …