How to protect your business from phishing scams

Fishing can be an exceptionally relaxing way to spend a sunny autumn afternoon. That is, unless you’re the fish. The more contemporary concept of phishing scams thrusts everyone, from ordinary web surfers to marketers to high-level eCommerce executives, on the opposite end of the fishing pole. What are phishing scams? Put …

7 Plugins for Adding Structured Data to Your WordPress Website

Structured data (sometimes called “Schema” or “microdata”) has emerged as an important part of SEO strategy. Search engines are making use of this information to enhance listings and provide users with more immediate answers. Even if you’re not 100% sure what structured data is, you’ve undoubtedly run across it in …

5 Problems in Business School and How to Overcome Them

Business schools educate future entrepreneurs and leaders in making business decisions. When students are educated, they are provided with holistic standardized ideas which consider all aspects evident in the dynamic business world, hence, stimulating them to think critically and suggest effective solutions to solve business problems. In business schools, there …

20 Tips on How to Make Serious Money on Amazon

What started as an online bookstore has turned into one of the largest companies in the world covering businesses that range from transoceanic shipping to video streaming.  It also empowers entrepreneurs to make a great deal of money by providing a powerful online shopping platform. There are many different ways …

Is leadership the missing variable in the productivity equation?

Quality of leadership is reported to be the single most important factor to impact the level of productivity in an organisation according to a new international research study. The report, The Puzzle of Productivity: What enhances workplace performance? was compiled by the Fourfront Group, The United Workplace (TUW) and WORKTECH …

UK ranks third globally for innovation, disruption and technology

The UK has risen one place, to third, in a global ranking of most promising countries in the world for technology breakthroughs that have a global impact. KPMG’s 2019 Technology Innovation Hubs report sees the UK trailing slightly behind the US and China, in a ranking of countries expected to …

Choosing WordPress Multisite plugins: A brief cheat sheet for beginners

We’ve all been in situations where a client wants to use a specific plugin on a Multisite installation, only for you to discover that it’s not supported. What’s worse is that you may be tasked with recommending a specific WordPress Multisite plugin solution. This presents a problem if you’re not …

These Techniques Will Buffer Your Business Cash Flow

If you find yourself always cash-strapped before the next payday, your problem is cash-flow. In times like the post Brexit and Trump financial administration, it is best to practice managing your cash flow more effectively, when there are lots of business expenses such as travel, property, rent, taxes and investments …

Regional productivity gaps at near record high

Differences in typical household incomes across the UK’s regions and nations have halved since their 1990 peak, but differences in productivity remain close to record highs, according to new research published by the Resolution Foundation. The report, Mapping Gaps, examines the relative economic performance of UK regions and nations since …

Defining the Customer Funnel: Retention

RETENTION   Defining the Customer Funnel: Retention Raven Brajdic, Content Writer @ Article-Writing.co The marketing funnel doesn’t end once a customer’s purchase has been made. The steps that a company takes after a sale has been completed can make the difference between securing a return customer that spreads the word …