If you’ve been working in the digital marketing field for a while, with focus on SEO strategies, you most likely know some basic notions about the term domain age. Even if the term does not have a complicated definition, not everyone is familiar with how it can influence their website’s …
As a web pro or marketer, you’re being pulled in a thousand different directions every day. Between running your business, networking, managing projects and the million other things on your to-do list, marketing can fall down the list of priorities. But it doesn’t have to be this way! Marketing automation …
The GetResponse platform contains a suite of email marketing and online campaign management tools designed to help you grow your sales, maximize ROI, and succeed in online marketing. From unlimited broadcasting and top deliverability to 5-star customer service and over 50 easy yet powerful features – we’ve got you covered. …
This article was originally published on Feb. 22, 2018, and updated on Feb. 1, 2021. It’s no secret that nearly 5 billion people across the world have access to the internet. From mobile devices to desktops, it seems like everyone these days is plugged in — and if your business …
WordPress recently celebrated its 15th birthday. Not only is it quite an achievement for anything web-related to last that long, it’s also impressive to see that the content management system is still at its peak relevancy. That got me thinking about the impact WordPress has had on the web and …
Web designers get asked all sorts of questions. We’re queried for advice on aesthetics, marketing, technology – and that’s just the tip of the iceberg. Being an endless fountain of knowledge is just part of the job. 😉 Our answers tend to come from experience (or a quick search). Yet, …
Social media automation tools enable seamless management of social accounts across a range of different platforms. These automation tools let you dedicate more time to building an audience and implementing social media campaign strategies that work. To start off, we’ll discuss the following in this article: what social media marketing …
Ready to get online but not sure where to start? We’ve got you covered. We’re constantly rolling out content aimed at helping everyday entrepreneurs take their ventures to the web. From dreaming it to creating it to growing it to managing it, you’ll find articles, videos and other resources designed …
Whether you are a mentor, mentee or interested in getting involved in this type of relationship, it’s important to understand the qualities that make for a great mentor. A high-quality, motivated mentor makes the experience a winning endeavor for everyone involved. 14 mentor qualities that separate the good from the …
Affiliate marketing is on the rise, now more than ever. And, with that said, this lucrative marketing strategy is also becoming more and more saturated. With so many companies committing to online marketing and digital advertising, there’s a wide array of affiliate programs out there to choose from. It can …
Let’s face it. You build websites to sell more stuff, either your own products or clients’ inventory. While creating a website is an important part of the process, you’re up against millions of other ecommerce sites across the globe — hence the importance of link building for ecommerce. In fact, …
ClickFunnels Alternatives If you’re looking for more leads and want to build more sales, you pretty much need a sales funnel. It needs to be optimised and it needs to work. Oh, and you also need a landing page and lots of other cool stuff, such as an email marketing …
Ready to get started with WordPress eCommerce? This guide will take you through the entire process — from the first idea for your domain name to your last plugins added — to start selling products on a WordPress website. Whether you plan to build an empire or just sell a …
It’s becoming more challenging to maintain brand associate visibility among all stakeholders in the new virtual or hybrid world of work. One Simple Technique for Keeping Yourself Visible on Social Media Your social media branding presence is much more vital now than before the Covid-19 pandemic. You want to avoid …
If you’ve noticed an increase in discussions about the Metaverse, you’re not alone. In the end, we don’t know if it will be the future of the internet, like AI or blockchain, or just another tech buzzword. In recent months, technology companies ranging from Facebook’s parent company Meta to …
Cincinnati is a city as diverse as its many nicknames: Athens of the West, Paris of America, Cincy, The Queen City or The Nati. And within that diversity, entrepreneurs are building their flourishing businesses. In our latest season of Icons, we’re showcasing entrepreneurs from Cincinnati, hosted by Cincy local Anna …
With over 55,000 known plugins available for WordPress, it can get just a little confusing — to say the least — knowing the essential plugins for a WordPress site. There are plugins for functionality, SEO, security, and more. While there is no end-all-be-all plugin or plugin array, certain plugins one …
It’s no secret that Rihanna is the queen of setting personal branding goals. She is the world’s wealthiest artist and second richest female. Rihanna’s empire is just behind that of Oprah, yet another queen of personal branding. In addition to her singing career, Rihanna has become a pioneer in pop …
Knowing what a domain is can go a long way in setting your online presence up for success — particularly if you are a business looking to use a website to increase sales. Your domain name is the backbone of your digital presence. It’s one of the most important things …
SSL certificates are quickly becoming the fabric of the new web. It helps ensure that the web has a base level of privacy and integrity, while ensuring that information is transferred from point A to point B securely. It’s one of the core tenants of security for any modern website. …
The Importance of Blog Design Blogs have increased popularity over this past few years. Many people have started to create their personal blogs to express their thoughts and feelings. Internet companies have also started their blogs to inform consumers on the latest product news and reviews. Because of this, blogs …
Within the world of retail, businesses are typically divided into two categories: brick-and-mortar or ecommerce. However, with the rapid changes occurring within the retail sector due to evolving consumer habits, the lines between these types of businesses are beginning to blur. Small businesses in particular are realizing the increasing importance …
When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, use this glossary …
For decades presidents have called small businesses “the backbone of America.” That statement rings true, perhaps now more than ever. The United States happens to be an incredible place to start your own business — and that is not something to take for granted. Though the economic landscape has changed …
ClickFunnels Review – Is It Worth It For eCommerce? So, you want to convert website visitors into customers. And you’ve read that ClickFunnels might be the best way to do that. It sounds like a tantalising prospect: A sales page builder that does all the hard work for you …
The internet. Such a beautiful thing. Yet, like a wild animal, it can sometimes be dangerous. If you’ve been online for even a short amount of time, you probably know that sometimes bad things can happen to good websites. What’s the “Not Secure” warning about? If you’re seeing the warning …
This post was originally published on Dec. 30, 2015, and was updated on July 18, 2019. Why learn how to build a WordPress website? Well, here’s a scenario to consider: You run into a friend you haven’t seen in quite some time at the supermarket. While catching up, you mention …
The holiday season kicks off one of the biggest travel seasons of every calendar year. In 2016 alone, about 70 percent of Americans said they were planning to travel for the holidays in November and December. That’s a lot of opportunity to welcome travelers into your hotel for the holidays! 7 …
There is something truly magical about meeting potential buyers at a live event such as a craft fair, farmer’s market, convention or similar outlet. There’s an energy of hope in the air that comes with the start of the event. You set up your booth, and you hope that the …
The law of attraction is always working in everyone persons life whether you realize it or not. Have you caught yourself asking for something and then later thinking to yourself that you will never be able to acquire it? The genie is in everyone’s life and he is making your …
When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …
This article was originally published on Oct. 20, 2014. It was updated on April 25, 2017, and Dec. 7, 2018. You racked your brain to come up with just the right name for your business online. Your domain name — a name that perfectly represents who you are and what …
You have a blog and you’re considering ways to make money from it. Your goal might be simply to generate some side income. Or perhaps you are thinking bigger and want to turn your blog into a money-making machine. Either way, you’ll want to weigh your options. Maybe you’ve heard about …
For small business websites or eCommerce websites, user registration functionality is a common need. As a result, users share sensitive information when they register for an account on a website. This could include their mailing address, email address or even credit card details. It’s a necessity, as it offers users …
When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …
I bet you never thought you’d be a part-time psychologist when you started your business. Over the last 10 years of owning a digital marketing agency, I’ve come to realize that successful marketers marry the art of design with the science of consumer psychology. Funny enough, I almost double-majored in …
Pura Vida Bracelets reported $68.3 Million in revenue for 2018 leading to an incredible acquisition by Vera Bradley — and they credit a lot of that success to influencer marketing. Gretta Rose van Riel used influencer marketing to build multiple 8-figure ecommerce brands. Scott Paul got LeBron James to promote …
Have you ever wondered how media outlets, bloggers and other professionals are able to write about major brands with such speed and accuracy? Most writers couldn’t do this without the help of a media kit. What is a media kit? It’s the not-so-secret source of high-resolution images, detailed information on …
In an increasingly hyper-connected, ever-evolving digital age, cyber security has never been more important — and if you’re a small- to medium-sized business owner, this applies to you, too. That said, one of the most prevalent and threatening of all cyber violations is something called a zero-day attack. To put …
Website Security from GoDaddy Pro prevents attacks and provides effortless malware cleanup with all the tools you need to protect your clients’ sites. That means less worrying about security, and more focusing on efficiently delivering results to clients. We make it easier to protect clients’ websites Bundled with all the …
Running a small hotel isn’t easy, but it certainly is rewarding. Right now, of course, things for small hotel owners are far from smooth sailing. As the COVID-19 saga rages on, marketing services as a hospitality business will require a certain level of out-of-the-box thinking. The small hotel marketing tips …
