A tale of two teams – and their fans
The word fan comes from the word fanatic, meaning an enthusiastic devotee, usually as a spectator. And on Sunday, February 13, there will …
Category: A Few Things
A Few Things
OTA + OTT: The new TV bundle
Much has been said about the impact of streaming on the way audiences engage with TV, but the extent is no better exemplified …
Rooms with a view: Multiple-set TV households provide an array of access and choice for content-hungry viewers
In the 1985 film Back to the Future, there’s a line in one of the scenes that takes place in 1955 where Marty …
How Does Data Power Modern Video Games?
With an estimated 3.24 billion gamers around the world and a market expected to reach $545.98 billion by 2028, gaming data is a …
Marketers can foster greater representation in media
Every year, the topic of gender equity captures headlines during Women’s History Month. During this time, the media industry is often called out …
It’s true: You really do need to spend money to make money
Advertising is a commitment. It can also be expensive. And while we know that brands are prioritizing their brand awareness efforts in the …