Brands are tracking hashtags to find engaged audiences
Social media platforms have experienced impressive user and engagement growth the past few years, and many brands are spending big on social, turning …
Category: A Few Things
A Few Things
Women are driving significant gains in podcast engagement
The pandemic’s role as a digital adoption accelerant for the masses notwithstanding, many consumers were leaning into on-demand options well before media became …
Balancing act: Why short-term sales don’t always mean long-term success
No one likes to wait. It’s human nature. And the fast-paced nature of our lives today, amplified by the speed that digital connectivity …
Brand awareness remains global marketers’ top priority, but mass reach isn’t what it used to be
Channel fragmentation and increasing media options provide consumers with an abundance of choice, but they present a hurdle for marketers that rely on …
A tale of two teams – and their fans
The word fan comes from the word fanatic, meaning an enthusiastic devotee, usually as a spectator. And on Sunday, February 13, there will …
#BreaktheBias – How IllumiNative Founder Crystal Echo Hawk is fighting erasure of Native Americans in media
Despite a largely untold history of erasure and violence against their community, Native Americans are leading and contributing to our society everyday. The …