Women are driving significant gains in podcast engagement
The pandemic’s role as a digital adoption accelerant for the masses notwithstanding, many consumers were leaning into on-demand options well before media became …
Category: A Few Things
A Few Things
A new chapter in inclusivity: How LGBTQ+ audiences are reviving traditional media
Global attitudes about the LGBTQ+ community have evolved dramatically over the past decade or so, and with more choices for content than ever …
Brand awareness remains global marketers’ top priority, but mass reach isn’t what it used to be
Channel fragmentation and increasing media options provide consumers with an abundance of choice, but they present a hurdle for marketers that rely on …
U.S. podcast listenership continues to grow, and audiences are resuming many pre-pandemic spending behaviors
During a pandemic that drove millions indoors, and in front of screens, a funny thing happened with podcasts: audience engagement increased. And in …
Brands are tracking hashtags to find engaged audiences
Social media platforms have experienced impressive user and engagement growth the past few years, and many brands are spending big on social, turning …
How to Use Airtable: A Beginner’s Guide
Airtable is a cloud-based application that combines the best of both spreadsheets and databases into one collaborative environment. No matter the task list or …