There is no greater resource than your present happy customers. Especially when it comes to selling your products and services to new prospects. While you can use their written words on your website or social media platforms, a video testimonial is much more impactful. It’s one of your most powerful …
Entrepreneurs often shy away from chaos, thinking that chaos is bad. Chaos is part of growing up. A small business has to go through the motions. The small business could stay small and stable or become a big business. In either case, the road to stability may be chaotic. The …
Working from home on a daily basis may have been a novelty six months ago. However, for many of us, it’s now a way of life. This implies that as the novelty wears off, we’ll need to establish healthy habits. We want to guarantee that we’re focusing in addition to …
A personal brand is essential to a leader and their company’s image. Business executives must be aware of how theirs is viewed by others. 1. Lead with compassion. Empathy is the first step to compassionate brand leadership. Empathy is letting go of your anxieties and taking an emotional risk to …
It’s becoming more challenging to maintain brand associate visibility among all stakeholders in the new virtual or hybrid world of work. One Simple Technique for Keeping Yourself Visible on Social Media Your social media branding presence is much more vital now than before the Covid-19 pandemic. You want to avoid …
On My Wall I have a grouping of four quotations on the wall in my office. In my previous posts I discussed these three: Life isn’t about finding yourself. Life is about creating yourself. (George Bernard Shaw) What would you do if you knew you could not fail? (unknown, also …
There are many important decisions you have to make in life. Many of these are decisions that can affect your entire future and even the futures of your loved ones. One of the key decisions you have to make in life is in relation to your career. Choosing the right …
Think about how your brand, product, or service impacts the lives of those who use it. This provides the key to all of your branding efforts. When asked to explain your brand’s mission, it’s all too simple to say something like “to generate money.” And, as any company owner, entrepreneur, …
Sarah Ashcroft was one of the first fashion bloggers to emerge on the scene. She launched her fashion blog in 2013 because she was an early adopter. She collaborated with two online fashion retailing behemoths in the United Kingdom. Their purpose was to design collections. Almost immediately the fashions sold …
