Basic Brand

A personal brand is more than a résumé. Your basic brand is more than an elevator pitch. It is more than a social media profile. Much more! Your professional brand is a codified manifestation of your innermost self, organized as a formalized expression of your outside professional self. It’s a …

Branding Purpose

Think about how your brand, product, or service impacts the lives of those who use it. This provides the key to all of your branding efforts. When asked to explain your brand’s mission, it’s all too simple to say something like “to generate money.” And, as any company owner, entrepreneur, …

2022 California Road Trip

Whew, we made it back to Portland! That was a long road trip to California. We decided to drive from Portland instead of flying because the price of flight tickets for the three of us was so high. Gasoline was expensive too, but it was still a lot cheaper than …