The phrases “brand” and “logo” are sometimes used interchangeably. Here’s how to create a distinctive (and memorable) brand identity in 2023. Although a logo might serve as a symbol for a company, it is not the sum of a brand. In reality, having a powerful brand identity begins with creating …
So you’ve been tasked with designing a book cover and layout. But what happens when the time comes to present the design to your client? Using a book mockup template is a great way to help them visualize how the book will look once it’s printed. In this collection, we’ve …
Sales is about listening to and understanding the client’s needs. It’s about helping them to understand you have the solution to what they need. You can solve their problem. Dr. Nadia Brown, founder of The Doyenne Agency, Inc., unpacked for the Smart Hustle community what we need to do to …
How To Get Press For Your Startup EXTRA! EXTRA! Simpletons At PR Outreach Service Expose Industry Secrets! We really shouldn’t be telling you this because this is what we do as a business; exposing some of our patented techniques on how to get press for your startup. But, we …
You see it everywhere. In the airport, on Amazon, in college bookstores, and carpet cleaning services, bundling is the open secret used to increase cash flow. The basic truth is – it works. What is Bundling Bundling is combing items that are often bought together at a perceived discount or …
Web design is a career path that lends itself well to working solo. You don’t necessarily need a huge office or a team of colleagues. A resourceful designer can usually find ways to effectively manage their business. That’s probably why so many of us have chosen to work as freelancers. …
Cincinnati is a city as diverse as its many nicknames: Athens of the West, Paris of America, Cincy, The Queen City or The Nati. And within that diversity, entrepreneurs are building their flourishing businesses. In our latest season of Icons, we’re showcasing entrepreneurs from Cincinnati, hosted by Cincy local Anna …
Web hosting plays a vital role in a website’s success. Regardless of how beautiful or functional your site is, a slow or buggy server can destroy the user experience. It can also cost site owners in the form of lost business. And while we’d all love to have access to …
Having a strong community is a powerful way to build your business. If your business is more than just “products”, but a “community” it’s much more powerful. Having a customer is nice, in fact, it’s essential. AND having an energized community means you’ll always have customers. In my book “Celebrity …
