Branding Purpose

Think about how your brand, product, or service impacts the lives of those who use it. This provides the key to all of your branding efforts. When asked to explain your brand’s mission, it’s all too simple to say something like “to generate money.” And, as any company owner, entrepreneur, …

How to design a website when you’re not a website designer

This post was originally published on June 15, 2016, and was updated on Sept. 14, 2017, and June 5, 2019. In today’s information age, every successful business needs a website — even small, independent ventures. But a great-looking website doesn’t have to cost thousands of dollars. With the right tools and …

Customer Relationship Management for Small Businesses: The Benefits of a CRM

What is CRM and why do you need it? CRM is a customer database to help you keep track of customer interactions with your business so you can serve them better. CRM stands for “customer relationship management” CRM helps you follow up with potential customers. The lack of follow up …