Digital evangelist and and author Vala Afshar, a former key executive for Salesforce, recently noted: “Read to improve your writing. Write to improve your thinking. Speak to improve your storytelling.” His remark is profound, and should resonate highly with the readers of Smart Hustle. Think about the many headlines competing …
Barry Moltz new book, ChangeMasters: How To Actually Make the Changes You Already Know You Need To Make, is a must-read to prompt you to take action. We know we need to take action. We know we need to change but we often don’t. We don’t take action. Based on …
You must take website speed optimization seriously when designing websites. Google and users value speed, and will abandon a website if it loads slowly. A slow loading page provides a poor user experience, and as you know, about 53 percent of mobile users are likely to leave a site and …
On My Wall I have a grouping of four quotations on the wall in my office. In my previous posts I discussed these three: Life isn’t about finding yourself. Life is about creating yourself. (George Bernard Shaw) What would you do if you knew you could not fail? (unknown, also …
Artificial Intelligence (AI) has entered all marketing channels and email is no exception. It has made email marketing more effective and increased its ROI. If we go by the definition of AI, it is the simulation of human intelligence processes by machines, particularly computer systems. You can use AI in …
Franchises can be an excellent way to maximize business growth while minimizing the overhead costs involved with opening additional locations. You are basically leasing rights to your model, brand, and business strategy to another entrepreneur in a franchised business. The franchisee receives a proven business model and ongoing support to …
At the end of March, the PCI Standards Security Council (PCI SSC) publicly released the most recent update to the PCI Data Security Standards (DSS), version 4.0. While much speculation has occurred as to the contents of the new standards—and much of that speculation turned out to be correct—now it’s …
You know the feeling. You’ve set up a sharp-looking WordPress website that’s sure to wow visitors, but there’s one problem — it just isn’t loading fast enough. Will visitors wait for your lovely page to render? Probably not. Fortunately, you have the power to speed up WordPress and get those …
Team building during the pandemic has been tough. Small businesses have rapidly gone from mostly in-person to mostly remote. Even as employees return to in-person work, many people will continue to work remotely or have team members in other locations. Workplace shifts and new company culture norms have given rise …
