How to use consumer psychology to grow your small business

I bet you never thought you’d be a part-time psychologist when you started your business.  Over the last 10 years of owning a digital marketing agency, I’ve come to realize that successful marketers marry the art of design with the science of consumer psychology. Funny enough, I almost double-majored in …

PCI DSS Version 4.0: Managing Your Scope for “Significant Change”

After a few delays, PCI DSS version 4.0 was finally announced publicly on March 31, 2022. While entities may still use PCI DSS v3.2.1 until its retirement date on March 31, 2024, there are some notable changes that should be given consideration in advance. Since the initial evolution of PCI …

How to create an About page for your eCommerce shop

Driving repeat business for your eCommerce shop goes beyond having great products. In today’s fast-paced, at-your-door-in-two-days eCommerce world, online sellers need to give their customers more to hold on to. Buyers want to support businesses with similar values and interesting stories to tell — and that’s why we’re going to learn …