Brand Building

As employees reassess their careers and future ambitions, they’ve become more interested in the enduring value of personal branding. A widespread misperception is that personal branding is only essential for businesses, celebrities, or high-ranking individuals. Nope! You have a personal brand. It’s everything you post on social media. It’s everything …

March FIRE Update

Hey, everyone. Q1 is over! Boy, what an exciting year 2022 has been, so far. Well, exciting isn’t quite the right word. The world seems to be spinning out of control, but we have to figure out what we can and can’t control. I can’t do anything about inflation, the …

Evolving Brand Scams

Today’s bad actors are scam personal brand opportunists, and the players are like streams of water pouring over outdated or weak defenses. At its most basic level, cybersecurity is a data protection scams discipline in which we aim to preserve the “soft, chewy middle” of our organizations and our personal …