How to use consumer psychology to grow your small business

I bet you never thought you’d be a part-time psychologist when you started your business.  Over the last 10 years of owning a digital marketing agency, I’ve come to realize that successful marketers marry the art of design with the science of consumer psychology. Funny enough, I almost double-majored in …

How to create an About page for your eCommerce shop

Driving repeat business for your eCommerce shop goes beyond having great products. In today’s fast-paced, at-your-door-in-two-days eCommerce world, online sellers need to give their customers more to hold on to. Buyers want to support businesses with similar values and interesting stories to tell — and that’s why we’re going to learn …

How stunning brands use a .shop domain to sell more

In the words of Pablo Picasso, “Good artists copy, great artists steal.” Get inspired by some of the bestselling, most recognizable brands with a .shop domain. This curated list doesn’t just demonstrate best practices — these shops are best in class. Best story: yogawithadriene.shop Even in a simple pop-up shop, …