If you’ve been working in the digital marketing field for a while, with focus on SEO strategies, you most likely know some basic notions about the term domain age. Even if the term does not have a complicated definition, not everyone is familiar with how it can influence their website’s …
As the WordPress ecosystem continues to mature, it presents new challenges. Everyone from end-users, web designers, and theme/plugin authors is impacted. While it may seem like the open-source content management system (CMS) and its community are niche, the numbers say differently. When over 40% of the web is using the …
Hacking and hacking back, March was certainly a busy month for cyber-attacks. From Microsoft to TransUnion South Africa, these are some of the biggest threats cybersecurity saw last month. Notorious Hacker Gang Lapsus$ Posts Stolen Source Code from Microsoft . . . In March, the Lapsus$ hacking group, infamous for …
Editor’s Note: This article on the WordPress theme structure was first published on October 5, 2015. It was updated on October 24, 2018. Understanding the WordPress theme structure is an important part of the front-end development process. The files of a WordPress theme work together to create the design and …
Small businesses form a large part of America’s professional landscape, accounting for about 44% of all economic activity in the US. What makes businesses thrive changes, and 2022 promises to continue showcasing new inclinations and tendencies. Here are some of the top trends in small business this year. Here are …
Marketing is not easy. So many companies use a variety of tools, apps, sticky notes and Excel to manage their marketing. You’ve got the copywriter, the designer, the brand manager and other people all involved. The challenge? How do they communicate, follow up, keep track of deadlines and so much …
A straightforward email can go a long way in converting leads to clients. When someone expresses interest in your services and hands over their email address, follow up with one of these free email templates for lead outreach. You can copy and paste them, as is, or add a few …
There is something truly magical about meeting potential buyers at a live event such as a craft fair, farmer’s market, convention or similar outlet. There’s an energy of hope in the air that comes with the start of the event. You set up your booth, and you hope that the …
Whether you are a mentor, mentee or interested in getting involved in this type of relationship, it’s important to understand the qualities that make for a great mentor. A high-quality, motivated mentor makes the experience a winning endeavor for everyone involved. 14 mentor qualities that separate the good from the …
