Marketing automation — Guide to getting started with a marketing automation system

As a web pro or marketer, you’re being pulled in a thousand different directions every day. Between running your business, networking, managing projects and the million other things on your to-do list, marketing can fall down the list of priorities. But it doesn’t have to be this way! Marketing automation …

The Power of Forgiveness

Pain, disappointment, hurt, embarrassment, and shame are emotions that are associated with all relationships; whether they are romantic or non-romantic. The most important emotion is anger. Anger, however, is a secondary emotion. No one feels angry first. Anger is a reaction to an event. For example, if your boss calls …

Tips for Migrating Your Website to WordPress

Migrating your website from one content management system (CMS) to another can be challenging. It’s not a straightforward process. Each system has unique methods for storing data, theming, and adding functionality. Thus, there are no apples-to-apples site moves. It’s more like apples-to-oranges, with a few pears and peaches thrown in …

Brand Building

As employees reassess their careers and future ambitions, they’ve become more interested in the enduring value of personal branding. A widespread misperception is that personal branding is only essential for businesses, celebrities, or high-ranking individuals. Nope! You have a personal brand. It’s everything you post on social media. It’s everything …