Branding Identity

The phrases “brand” and “logo” are sometimes used interchangeably. Here’s how to create a distinctive (and memorable) brand identity in 2023. Although a logo might serve as a symbol for a company, it is not the sum of a brand. In reality, having a powerful brand identity begins with creating …

Branding Purpose

Think about how your brand, product, or service impacts the lives of those who use it. This provides the key to all of your branding efforts. When asked to explain your brand’s mission, it’s all too simple to say something like “to generate money.” And, as any company owner, entrepreneur, …

Marketing and Selling on Internet!!

Marketing on the Internet involves online advertising to reach out to potential customers. It requires creativity like designing, development and technical aspects like marketing and advertising. Affiliate marketing, email marketing, search engine marketing and interactive advertising are all different facets of Internet marketing. It also includes sales, public relations, information …

WooCommerce Wednesdays: How to use WooCommerce chatbots to grow your online store

When evaluating WooCommerce chatbots, remember that increasing ecommerce demand has also brought the need for faster, round-the-clock service. Businesses that try to handle this with internal personnel and resources will quickly run into limitations. Fortunately, ecommerce technology is growing alongside consumer demand, giving sellers new tools for helping their customers. …