Hey, everyone. Q1 is over! Boy, what an exciting year 2022 has been, so far. Well, exciting isn’t quite the right word. The world seems to be spinning out of control, but we have to figure out what we can and can’t control. I can’t do anything about inflation, the …
When Alison Gutterman’s grandfather first launched his company back in the 1940s, he had no idea that decades later, his granddaughter would be leading the family business through a global pandemic. Back then, Manny Gutterman & Associates, Inc., was a national sales representative organization selling a variety of proprietary products …
Running an eCommerce website can be both profitable and rewarding, but too many eCommerce newcomers neglect one of the biggest threats to both their profitability and the structural integrity of the site: eCommerce website security. There are three main reasons that entrepreneurs ignore eCommerce security: They don’t understand the threat it …
Outsourcing your content marketing efforts can provide numerous benefits for businesses looking to scale. By partnering with an experienced content marketing agency, you can tap into specialized expertise, including strategy development, content creation, and social media management. This can help you create a more robust and comprehensive marketing strategy, which …
HTML form elements such as checkboxes and radio buttons are staples of the web. But for many years, web designers didn’t do a whole lot to enhance them. That has changed quite a bit in recent times. Thanks to the power of CSS (and the occasional bit of JavaScript), these …
Why Consistent Content Production is Vital for Tech Brands Consistency is key, and good content will increase your readership. This is the motto that all brand leaders should live by to see their brand reach unprecedented heights. Brands that blog consistently generate 97% more links to their websites and …
About a month ago CNN+ was launched as a special, streaming service to host special CNN content and more. Staff were hired, lots of money was spent. Then it was all shut down. What can we learn about this for our businesses? It was shut down as there was a …
Having a strong community is a powerful way to build your business. If your business is more than just “products”, but a “community” it’s much more powerful. Having a customer is nice, in fact, it’s essential. AND having an energized community means you’ll always have customers. In my book “Celebrity …
Facebook’s Global State of Small Business Report presents a relatively gloomful picture of small business economics. The pandemic started in early 2020, continues to negatively affect the entire globe. I believe civil unrest in Europe is also causing global economic concerns. We’ll first unpack some of the highlights inside the …
