What is a zero-day attack?

In an increasingly hyper-connected, ever-evolving digital age, cyber security has never been more important — and if you’re a small- to medium-sized business owner, this applies to you, too. That said, one of the most prevalent and threatening of all cyber violations is something called a zero-day attack. To put …

Emerging Emotional Intelligence Impacting Our Lives

Emerging Emotional Intelligence Impacting Our Lives Emotional Intelligence (EI) has already been recognized as a significant factor in shaping individuals’ personal and professional lives. However, there continues to be further developments in our understanding and application of EI. Here are some ways in which emerging emotional intelligence might be impacting …

Influencer Marketing: the $68M secret you don’t know

Pura Vida Bracelets reported $68.3 Million in revenue for 2023 leading to an incredible acquisition by Vera Bradley — and they credit a lot of that success to influencer marketing. Gretta Rose van Riel used influencer marketing to build multiple 8-figure ecommerce brands.  Scott Paul got LeBron James to promote his …

73 Year Old Family Business. How She’s Leading It In Modern Times.

When Alison Gutterman’s grandfather first launched his company back in the 1940s, he had no idea that decades later, his granddaughter would be leading the family business through a global pandemic. Back then, Manny Gutterman & Associates, Inc., was a national sales representative organization selling a variety of proprietary products …

Evolving Brand Scams

Today’s bad actors are scam personal brand opportunists, and the players are like streams of water pouring over outdated or weak defenses. At its most basic level, cybersecurity is a data protection scams discipline in which we aim to preserve the “soft, chewy middle” of our organizations and our personal …

PCI DSS Version 4.0: Responding to Sensitive Data Discovery Incidents

At the end of March, the PCI Standards Security Council (PCI SSC) publicly released the most recent update to the PCI Data Security Standards (DSS), version 4.0. While much speculation has occurred as to the contents of the new standards—and much of that speculation turned out to be correct—now it’s …