The WSJ reports that Lululemon, the activewear clothier for women’s yoga apparel is expanding beyond its roots. There’s a lesson in this for business owners. Often times we’re advised to go niche and that is GOOD advice. However, as you grow and you gain expertise in one market, it’s ok …
Hey everyone! We are back in Portland after 8 weeks of traveling. Whew, I am worn out. I think we are done with backpacking. Packing up and moving every few days isn’t as fun as it used to be. We had fun, but this trip just took a lot out …
Spending money on your business isn’t always a bad thing. In some cases, it may be an investment that helps you bring in more revenue. Still, there’s a fine line between investing in your design business and making frivolous purchases. The latter could be disastrous. Factors such as a tight …
May 25, 2022, marked the fourth anniversary of the European Union’s General Data Protection Regulation (GDPR), and it might surprise you to learn that in that time, most companies still aren’t compliant, and some have no means to ever become compliant. In my opinion, GDPR and other like-minded data privacy …
Whether you’re new to remote work or a seasoned pro looking to up your game, you might be wondering, “What is a dedicated IP address?” or “Do I really need a dedicated IP for remote work?” Both are valid questions — especially now. Since the shift to remote work, …
Running a website or a blog does not have to be a side interest. The fact is that you can make a living off of your site, as long as you’re willing to put in the effort. This is possible through affiliate marketing, which is one of the easiest and …
The GetResponse platform contains a suite of email marketing and online campaign management tools designed to help you grow your sales, maximize ROI, and succeed in online marketing. From unlimited broadcasting and top deliverability to 5-star customer service and over 50 easy yet powerful features – we’ve got you covered. …
Local search is crucial to a successful marketing strategy for small business. For any business to succeed, it must find ways to reach out to potential customers. Today, digital marketing is the go-to form of marketing and is an important part of doing business. One of the ways to improve …
Affiliate marketing is a strategy that many bloggers and content marketers rely on as an additional revenue source — or even a major stream of income. Often those conversions depend on how you present information on a given product or service through a blog post, video, podcast or other medium. As …
