A purpose-driven business: GoDaddy Q&A with Pura Vida founders Griffin Thall and Paul Goodman

During a post-college surfing trip to Costa Rica in 2010, Paul Goodman and Griffin Thall fell in love with the local artisan scene. From the colorful hand woven bracelets sold in each corner to the meaningful conversations with the locals, the two SoCal friends were inspired by the laid-back lifestyle …

9 steps to Largest Contentful Paint optimization 

Largest Contentful Paint (LCP) isn’t just about making Google happy. LCP optimization is key to providing better user experiences, as visitors are more quickly presented with useful content. This can give you quite a competitive advantage over sites where content displays little by little, tempting the frustrated visitor to bounce. …

Everything you need to know about user experience (UX) design 

A perfect UX design involves deep design knowledge, technology, and human psychology. It involves knowing the qualities of a good product and what drives people to a website (and keeps them coming back). More specifically, an excellent UX design process makes it possible to get the right balance between users, …