America — Land of the free, home of the small business

For decades presidents have called small businesses “the backbone of America.” That statement rings true, perhaps now more than ever. The United States happens to be an incredible place to start your own business — and that is not something to take for granted. Though the economic landscape has changed …

How to speed up WordPress

You know the feeling. You’ve set up a sharp-looking WordPress website that’s sure to wow visitors, but there’s one problem — it just isn’t loading fast enough. Will visitors wait for your lovely page to render? Probably not. Fortunately, you have the power to speed up WordPress and get those …

How to use consumer psychology to grow your small business

I bet you never thought you’d be a part-time psychologist when you started your business.  Over the last 10 years of owning a digital marketing agency, I’ve come to realize that successful marketers marry the art of design with the science of consumer psychology. Funny enough, I almost double-majored in …

Marketing automation — Guide to getting started with a marketing automation system

As a web pro or marketer, you’re being pulled in a thousand different directions every day. Between running your business, networking, managing projects and the million other things on your to-do list, marketing can fall down the list of priorities. But it doesn’t have to be this way! Marketing automation …

What is a zero-day attack?

In an increasingly hyper-connected, ever-evolving digital age, cyber security has never been more important — and if you’re a small- to medium-sized business owner, this applies to you, too. That said, one of the most prevalent and threatening of all cyber violations is something called a zero-day attack. To put …

The Power of Forgiveness

Pain, disappointment, hurt, embarrassment, and shame are emotions that are associated with all relationships; whether they are romantic or non-romantic. The most important emotion is anger. Anger, however, is a secondary emotion. No one feels angry first. Anger is a reaction to an event. For example, if your boss calls …