E-business & E-marketing
Building Your Personal Brand on Social Media. Creating an online identity that reflects your personal opinions and professional expertise is essential for attracting a wider audience. In the digital advertising profession, how you present yourself online is just as crucial as your offline presence. By establishing a personal brand, you …
Would your website lose visitors if it lacked SSL security? Of course. Everyone is at least aware of site security, especially if they’re about to whip out a credit card and buy something. A recent survey says 85 percent of online shoppers would avoid a website they perceive as unsecured. Most …
When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …
When you are advertising a product as an affiliate to a company you will be given a unique link to that product that has your affiliate ID in it. This way the customers that come to the company’s website from your link are associated with you and only you. So …
Running an eCommerce website can be both profitable and rewarding, but too many eCommerce newcomers neglect one of the biggest threats to both their profitability and the structural integrity of the site: eCommerce website security. There are three main reasons that entrepreneurs ignore eCommerce security: They don’t understand the threat it …
I bet you never thought you’d be a part-time psychologist when you started your business. Over the last 10 years of owning a digital marketing agency, I’ve come to realize that successful marketers marry the art of design with the science of consumer psychology. Funny enough, I almost double-majored in …
Running a small hotel isn’t easy, but it certainly is rewarding. Right now, of course, things for small hotel owners are far from smooth sailing. As the COVID-19 saga rages on, marketing services as a hospitality business will require a certain level of out-of-the-box thinking. The small hotel marketing tips …
More than two-fifths of US Amazon shoppers say that they shop on Amazon because of product reviews and recommendations. If you want to find ecommerce success on Amazon, prioritize getting a high Seller Feedback rating. Buyers use this rating to judge you against other sellers. If the rating is neutral …
Email is the most direct way to communicate with your ecommerce customers. Whether you’re updating them on the status of their order, or reaching out to inform them of a new product, a well-timed email message is a great way to get your customer’s attention. In this post, we’ll look …
