E-business & E-marketing
The Importance of Blog Design Blogs have increased popularity over this past few years. Many people have started to create their personal blogs to express their thoughts and feelings. Internet companies have also started their blogs to inform consumers on the latest product news and reviews. Because of this, blogs …
For decades presidents have called small businesses “the backbone of America.” That statement rings true, perhaps now more than ever. The United States happens to be an incredible place to start your own business — and that is not something to take for granted. Though the economic landscape has changed …
SSL certificates are quickly becoming the fabric of the new web. It helps ensure that the web has a base level of privacy and integrity, while ensuring that information is transferred from point A to point B securely. It’s one of the core tenants of security for any modern website. …
You know the feeling. You’ve set up a sharp-looking WordPress website that’s sure to wow visitors, but there’s one problem — it just isn’t loading fast enough. Will visitors wait for your lovely page to render? Probably not. Fortunately, you have the power to speed up WordPress and get those …
This post was originally published on Dec. 30, 2015, and was updated on July 18, 2019. Why learn how to build a WordPress website? Well, here’s a scenario to consider: You run into a friend you haven’t seen in quite some time at the supermarket. While catching up, you mention …
I bet you never thought you’d be a part-time psychologist when you started your business. Over the last 10 years of owning a digital marketing agency, I’ve come to realize that successful marketers marry the art of design with the science of consumer psychology. Funny enough, I almost double-majored in …
Regardless of your niche, industry or sector, email is one of the most powerful marketing channels available to today’s business owners, with an ROI of $44 for every $1 spent. Ultimately, however, your email marketing success depends on how it’s done. When it comes to squeezing the most juice from …
Have you ever wondered how media outlets, bloggers and other professionals are able to write about major brands with such speed and accuracy? Most writers couldn’t do this without the help of a media kit. What is a media kit? It’s the not-so-secret source of high-resolution images, detailed information on …
Editor’s Note: This article on the WordPress theme structure was first published on October 5, 2015. It was updated on October 24, 2018. Understanding the WordPress theme structure is an important part of the front-end development process. The files of a WordPress theme work together to create the design and …
As a web pro or marketer, you’re being pulled in a thousand different directions every day. Between running your business, networking, managing projects and the million other things on your to-do list, marketing can fall down the list of priorities. But it doesn’t have to be this way! Marketing automation …
There is something truly magical about meeting potential buyers at a live event such as a craft fair, farmer’s market, convention or similar outlet. There’s an energy of hope in the air that comes with the start of the event. You set up your booth, and you hope that the …
Knowing what a domain is can go a long way in setting your online presence up for success — particularly if you are a business looking to use a website to increase sales. Your domain name is the backbone of your digital presence. It’s one of the most important things …
It’s no secret that nearly 5 billion people across the world have access to the internet. From mobile devices to desktops, it seems like everyone these days is plugged in — and if your business isn’t claiming space on the web, then you’re missing out on oodles of potential customers. …
You have a blog and you’re considering ways to make money from it. Your goal might be simply to generate some side income. Or perhaps you are thinking bigger and want to turn your blog into a money-making machine. Either way, you’ll want to weigh your options. Maybe you’ve heard about …
Website Security from GoDaddy Pro prevents attacks and provides effortless malware cleanup with all the tools you need to protect your clients’ sites. That means less worrying about security, and more focusing on efficiently delivering results to clients. We make it easier to protect clients’ websites Bundled with all the …
The internet is not just the information superhighway. It is also one of the most lucrative income-generating machines at your disposal.. Have you heard several “rags to riches” stories about individuals who succeed in making money online? Some of them started from scratch—renting personal computers on Internet cafes or used …
When you are advertising a product as an affiliate to a company you will be given a unique link to that product that has your affiliate ID in it. This way the customers that come to the company’s website from your link are associated with you and only you. So …
Running a small hotel isn’t easy, but it certainly is rewarding. Right now, of course, things for small hotel owners are far from smooth sailing. As the COVID-19 saga rages on, marketing services as a hospitality business will require a certain level of out-of-the-box thinking. The small hotel marketing tips …
“There is a special place in hell for women who don’t help other women.” ~ Madeleine K. Albright, former U.S. Secretary of State. Since Madeleine K. Albright first spoke those words in 2006, this phrase has been repeated as a kind of battle cry for women in the workplace. It’s …
A website launch is an exciting and anxious event. It’s the culmination of weeks, months or years worth of hard work. And a website launch checklist helps you keep that event on the rails. Why do we need a website launch checklist? No matter how experienced we are at doing …
When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, use this glossary …
Editor’s note: This post is part of our collection on managing multiple WordPress websites. Your WordPress sites currently live with a hosting service you’re not too pleased with. The sites are slow, the customer service is poor, and you’re paying a lot. Or worse, your client sites are strewn across a bunch …
In an increasingly hyper-connected, ever-evolving digital age, cyber security has never been more important — and if you’re a small- to medium-sized business owner, this applies to you, too. That said, one of the most prevalent and threatening of all cyber violations is something called a zero-day attack. To put …
Pain, disappointment, hurt, embarrassment, and shame are emotions that are associated with all relationships; whether they are romantic or non-romantic. The most important emotion is anger. Anger, however, is a secondary emotion. No one feels angry first. Anger is a reaction to an event. For example, if your boss calls …
