WooCommerce Wednesdays: How to set up WooCommerce with a dynamic pricing strategy

Pricing strategy is an invaluable tool for ecommerce sellers and an essential part to maximizing your store’s revenue. Companies have long followed similar pricing strategies but the advancement of technology has given rise to a new effective method, dynamic pricing. This pricing strategy can help increase your sales along with …

Communications strategies to connect with customers in H2

Communication with your customers is everything for your business. It’s how you form connections and strengthen relationships. It’s how you present your brand and market your products and services. And it’s the best way to resolve conflicts and address potential threats to your business. As we approach the second half …

SSL security: Why it matters and how to add HTTPS to your website

Would your website lose visitors if it lacked SSL security? Of course. Everyone is at least aware of site security, especially if they’re about to whip out a credit card and buy something. A recent survey says 85 percent of online shoppers would avoid a website they perceive as unsecured. Most …