E-business & E-marketing
If you’ve ever studied marketing theory — or even if you only know the basics — you’ll have heard about this thing called the “sales funnel.” It’s one of those marketing concepts that’s pretty handy for business owners to know about. And while it may seem like something contained within …
There are times when you will need to migrate a WordPress website to a new host or a different server. Perhaps you want to change a website’s structure, optimize it for mobile or you may just be dissatisfied with your current server’s service and performance. Migrating can solve your problem …
Email is the most direct way to communicate with your ecommerce customers. Whether you’re updating them on the status of their order, or reaching out to inform them of a new product, a well-timed email message is a great way to get your customer’s attention. In this post, we’ll look …
With over 55,000 known plugins available for WordPress, it can get just a little confusing — to say the least — knowing the essential plugins for a WordPress site. There are plugins for functionality, SEO, security, and more. While there is no end-all-be-all plugin or plugin array, certain plugins one …
As a web pro or marketer, you’re being pulled in a thousand different directions every day. Between running your business, networking, managing projects and the million other things on your to-do list, marketing can fall down the list of priorities. But it doesn’t have to be this way! Marketing automation …
Editor’s note: This post is part of our collection on managing multiple WordPress websites. Your WordPress sites currently live with a hosting service you’re not too pleased with. The sites are slow, the customer service is poor, and you’re paying a lot. Or worse, your client sites are strewn across a bunch …
You must take website speed optimization seriously when designing websites. Google and users value speed, and will abandon a website if it loads slowly. A slow loading page provides a poor user experience, and as you know, about 53 percent of mobile users are likely to leave a site and …
Figuring out how to write an effective out-of-office message can be a cringe-worthy experience for any small business owner. Oftentimes, the business operations rely on the activity within your inbox. As you think about taking a summer vacation, separating from an email inbox can produce real anxiety. What happens if …
When you are advertising a product as an affiliate to a company you will be given a unique link to that product that has your affiliate ID in it. This way the customers that come to the company’s website from your link are associated with you and only you. So …
