Setting the right business goals can provide your business with a sense of direction and allow you to measure your progress. But business goals shouldn’t be static and unchanging. Instead, they should adapt as you learn more about your business and your industry. So how often should you reevaluate your …
You’ve registered the perfect domain name and are getting close to publishing your new website. Your product list, blog or new venture is coming together nicely, and your website looks superb. But something’s missing. You may recall the term ‘SSL’ from previous conversations and research. Here’s everything you need to …
Affiliate marketing is on the rise, now more than ever. And, with that said, this lucrative marketing strategy is also becoming more and more saturated. With so many companies committing to online marketing and digital advertising, there’s a wide array of affiliate programs out there to choose from. It can …
If you’re looking to add professionalism to your branded videos and marketing campaigns, consider using an animated logo reveal. An animated logo can be a great way to stand out from the competition by capturing the attention of your audience as they scroll through their newsfeed. Luckily, you don’t have …
Whether or not you’re already using a Link in Bio as the universal switchboard between your brand’s social media and its full online presence, it’s worth taking a moment to consider how significant that Link in Bio click-through is. Among the endless flow of images, videos and captions we’re wading …
Airtable is a cloud-based application that combines the best of both spreadsheets and databases into one collaborative environment. No matter the task list or project, you can manage just about anything with Airtable. Whether you’re in need of a way to organize your tasks, or if you want to be able to work …
If you create videos in Adobe After Effects, you’re sure to need a lower thirds overlay. You’ll see these overlays covering the bottom third of a video and are used to add more detail. Here are three popular ways that you’ll see lower thirds used in video productions: Introducing a …
26 years after its launch, Microsoft’s Internet Explorer is dead (well, sort of). Much has been written about the troubled web browser’s swan song. I jumped onto the bandwagon, sharing a silly poem to commemorate its sendoff. The software saw quite a few ups and downs along the way. It …
You’ve been doing double duty for a long while. Working your reliable day job has been paying the bills, and your evenings and weekends have been reserved for your true passion: running your own business. In some ways, you have been getting the best of both worlds: stability and security, …
