Running a small hotel isn’t easy, but it certainly is rewarding. Right now, of course, things for small hotel owners are far from smooth sailing. As the COVID-19 saga rages on, marketing services as a hospitality business will require a certain level of out-of-the-box thinking. The small hotel marketing tips …
Have you ever wondered how media outlets, bloggers and other professionals are able to write about major brands with such speed and accuracy? Most writers couldn’t do this without the help of a media kit. What is a media kit? It’s the not-so-secret source of high-resolution images, detailed information on …
The internet. Such a beautiful thing. Yet, like a wild animal, it can sometimes be dangerous. If you’ve been online for even a short amount of time, you probably know that sometimes bad things can happen to good websites. What’s the “Not Secure” warning about? If you’re seeing the warning …
You’ve registered the perfect domain name and are getting close to publishing your new website. Your product list, blog or new venture is coming together nicely, and your website looks superb. But something’s missing. You may recall the term ‘SSL’ from previous conversations and research. Here’s everything you need to …
WordPress will be celebrating its 20th birthday this year. Not only is it quite an achievement for anything web-related to last that long, it’s also impressive to see that the content management system is still at its peak relevancy. That got me thinking about the impact WordPress has had on …
When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …
In the words of Pablo Picasso, “Good artists copy, great artists steal.” Get inspired by some of the bestselling, most recognizable brands with a .shop domain. This curated list doesn’t just demonstrate best practices — these shops are best in class. Best story: yogawithadriene.shop Even in a simple pop-up shop, …
You see them every time you go to the supermarket. Chances are, you’ve used one recently. Shopping carts have been a matter of course for supermarkets, grocery stores, and many retail outlets for decades, but did you know that Sylvan Goldman, their inventor, struggled with some of the same problems …
There is a story that I tell to all my executive coaching clients. It’s an old story. One you heard as a child. A hare and a tortoise decided to race. The hare had the potential, but the tortoise had the discipline. As the hare stopped for a break, the …
