How to Effectively Use Storytelling to Attract a Larger Brand Following

Today building a personal brand is more about how people can relate to you on their level. In order to create new leads for your business it is important to recognize that building trust comes through powerful storytelling techniques. How can your personal brand connect with your community in an …

Businesses fear that a failure to embrace automation will make them irrelevant

The majority of UK businesses fear becoming ‘irrelevant’ within the next five years through failing to make a successful transition to an automated workplace. To avoid this risk, organisations need to collaborate with their workforces to embrace automation and artificial intelligence, a new report from Capita warns. The report Robot …

Aligning talent with strategy is the key to business success

Companies that align talent with business strategy outperform others by 16 percent, retain 30 percent more top performers, and see 34 percent higher employee performance according to The State of Talent Optimization Report (registration) from The Predictive Index. The report claims there is a strong correlation between talent optimisation and …

Organisations must meet needs of young parents or risk failure

Organisations face a problem that could impact their very survival. Parents want to be supported by their employers during the transition to becoming working parents, but organisations are currently ill-equipped to deal with parental leave, or to keep people engaged throughout it. In a world of relentless change, companies failing …

Smarten Up Your Office With The JBL Link 300 Voice-Activated Speaker With Built-In Google Assistant

Many home-based entrepreneurs love listening to music throughout the workday, as it helps keep them motivated and focused on the tasks at hand. Business owners are also always looking for new ways to make their offices more efficient, in turn enhancing their own productivity. Now, there is a whole new …

Meatspace, cyberspace, the uncertainty of expertise and some other stuff

  The sign that somebody knows their stuff about a subject is often that whatever they say about it is full of questions, equivocations and caveats. They’ll often start out by saying things are complicated in mitigation of their opinion on a particular topic. They’ll say there are no silver …

Nearly a third of UK workers favour fines for companies who breach ethics

Almost two thirds (64 percent) of SME employees believe that companies should make a positive contribution to society, while half of all UK workers (50 percent) would be discouraged from working for an organisation with no interest in community or ethical goals. According to The Future Workforce from Unum and independent …

Coding for SEO: A simple guide to search engine optimization (SEO) through development

Many articles talk about search engine optimization (SEO) as though it’s a simple matter. In reality, coding for SEO is vital, but it does require time and skill. However, we purposely use the word “skill” to describe this process, because it’s completely teachable and doesn’t take (much) wizardry to implement. …

President Trump Calls on Pentagon to Create New Military Branch: A ‘Space Force’

President Donald Trump called for a new “Space Force” to be added to the U.S. military as an armed service separate from the Pentagon’s five traditional uniformed branches. “When it comes to defending America, it is not enough to merely have an American presence in space,” Trump said Monday at …