Over the last two years, business leaders have been guiding their firms through a succession of crises. Several of these were occurring at the same time. These include the pandemic, a series of “hundred-year” weather disasters, social upheaval, financial shocks, and substantial labor shortages. Leaders that are looking to the …
12 steps to achieve vibrant branding in any new market. When your company is doing well, you’re ready to enter a new market and promote it. When your company is doing your brand well, you’re ready to enter a new market and promote your product or service to new customers. …
There are thousands of great business books. These are the top 10 small business books that I’ve read over the years that have been most helpful for me. These books will help ground you in mindset, marketing and finances. MINDSET of business, being a better leader and inspiring your team. …
As you may know, WordPress is written with the PHP coding language, which requires updates to the latest version in order to remain secure and running its best. But before getting on the latest version, it’s important to test PHP updates to ensure it works with the other components of …
Are you a capable leader? This is a challenging question to respond to. The only evidence of successful leadership is whether or not people follow you, no matter how good a leader you might think you are. Your impression of your own failures or successes is distorted by a self-serving …
Why SEO Should Be a Cloud Computing Brand’s Best Friend If Google isn’t your best friend as a brand, then what’s the point of marketing yourselves, to begin with? For a brand to become recognizable and stand out among its competitors, having a strong presence on Google is …
Pain, disappointment, hurt, embarrassment, and shame are emotions that are associated with all relationships; whether they are romantic or non-romantic. The most important emotion is anger. Anger, however, is a secondary emotion. No one feels angry first. Anger is a reaction to an event. For example, if your boss calls …
To a prospective client, you as a freelance web designer are often perceived only to be good as your portfolio. They’re checking you out for the first time, and if you don’t make that positive first ion, you may not get their work. And if you don’t get work, you …
So you’ve been tasked with designing a book cover and layout. But what happens when the time comes to present the design to your client? Using a book mockup template is a great way to help them visualize how the book will look once it’s printed. In this collection, we’ve …
