Team building during the pandemic has been tough. Small businesses have rapidly gone from mostly in-person to mostly remote. Even as employees return to in-person work, many people will continue to work remotely or have team members in other locations. Workplace shifts and new company culture norms have given rise …
Every designer has run into “that” client. The one who dissects every aspect of your work and asks you to change the same thing a dozen times. It’s as if there’s no way to please them. They can be incredibly difficult to deal with. In some cases, you may be …
For much of recent history, a sizeable segment of professional web designers turned up their collective noses at DIY website builders. You know, those products that promise literally anyone can build a site with minimal effort. This makes sense on a couple of fronts. First, the marketing hype rarely held …
Joe Pascaretta knows a thing or two about small business growth. Yes, he heads small business marketing for Dun and Bradstreet but he has also run a landscaping business and he and his team speak to thousands of business owners year. Listen to our interview here on SoundCloud or here …
Over the last two years, business leaders have been guiding their firms through a succession of crises. Several of these were occurring at the same time. These include the pandemic, a series of “hundred-year” weather disasters, social upheaval, financial shocks, and substantial labor shortages. Leaders that are looking to the …
12 steps to achieve vibrant branding in any new market. When your company is doing well, you’re ready to enter a new market and promote it. When your company is doing your brand well, you’re ready to enter a new market and promote your product or service to new customers. …
There are thousands of great business books. These are the top 10 small business books that I’ve read over the years that have been most helpful for me. These books will help ground you in mindset, marketing and finances. MINDSET of business, being a better leader and inspiring your team. …
As you may know, WordPress is written with the PHP coding language, which requires updates to the latest version in order to remain secure and running its best. But before getting on the latest version, it’s important to test PHP updates to ensure it works with the other components of …
Are you a capable leader? This is a challenging question to respond to. The only evidence of successful leadership is whether or not people follow you, no matter how good a leader you might think you are. Your impression of your own failures or successes is distorted by a self-serving …
