Affiliate marketing is on the rise, now more than ever. And, with that said, this lucrative marketing strategy is also becoming more and more saturated. With so many companies committing to online marketing and digital advertising, there’s a wide array of affiliate programs out there to choose from. It can …
Setting the right business goals can provide your business with a sense of direction and allow you to measure your progress. But business goals shouldn’t be static and unchanging. Instead, they should adapt as you learn more about your business and your industry. So how often should you reevaluate your …
As a small business owner, you know that a credit card can be a helpful tool for managing your business’s finances. It’s also an excellent way to provide your employees with the means to handle their business expenses. But if they’re not used correctly, credit cards can quickly get out …
As an entrepreneur, you may know that creating a Unique Selling Proposition (USP) for your business is important. But what is a USP, exactly? And more importantly, how can you go about creating one for your own business? Let’s take a closer look at Unique Selling Propositions, why you need …
Franchises can be an excellent way to maximize business growth while minimizing the overhead costs involved with opening additional locations. You are basically leasing rights to your model, brand, and business strategy to another entrepreneur in a franchised business. The franchisee receives a proven business model and ongoing support to …
At the end of March, the PCI Standards Security Council (PCI SSC) publicly released the most recent update to the PCI Data Security Standards (DSS), version 4.0. While much speculation has occurred as to the contents of the new standards—and much of that speculation turned out to be correct—now it’s …
You know the feeling. You’ve set up a sharp-looking WordPress website that’s sure to wow visitors, but there’s one problem — it just isn’t loading fast enough. Will visitors wait for your lovely page to render? Probably not. Fortunately, you have the power to speed up WordPress and get those …
The following article is an excerpt from PHP & MySQL: Novice to Ninja, 7th Edition, a hands-on guide to learning all the tools, principles, and techniques needed to build a professional web application using PHP and MySQL. In this tutorial, you’ll learn the basics of PHP, including statements, variables, operators, …
Team building during the pandemic has been tough. Small businesses have rapidly gone from mostly in-person to mostly remote. Even as employees return to in-person work, many people will continue to work remotely or have team members in other locations. Workplace shifts and new company culture norms have given rise …
