The right domain name can improve your brand’s reputation, make it more visible and accessible, and ultimately allow you to outcompete your rivals. That’s why highly competitive domain names can sell for up to hundreds of millions of dollars. The first step is learning how to look for easily acquirable …
There is a big ugly misconception about women entrepreneurs, business owners and freelancers. It’s that women are more likely to compete with each other than support each other. As a female freelancer who works primarily with other female business owners, I’m here to tell you that is far from the …
When Alison Gutterman’s grandfather first launched his company back in the 1940s, he had no idea that decades later, his granddaughter would be leading the family business through a global pandemic. Back then, Manny Gutterman & Associates, Inc., was a national sales representative organization selling a variety of proprietary products …
So you want to create an online business? Welcome to the club! The freedom of releasing your own content or products for anyone in the world to access is liberating. Your website could lead to fame and fortune … but where do you start? This article lists the best website builders and …
In the past few weeks, college graduates have moved their tassels from the right to the left. Some are moving to their first jobs, some are still looking and others have decided to extend their college experience all of which will need to be managed with digital calendars. During college, students …
Whether we like it or not, online businesses are slowly taking over. The pandemic has undoubtedly contributed to this trend to a great degree. More and more people decide to try their luck in one of the fastest-growing industries. That’s why it is easier than ever before to start and …
Hacking and hacking back, March was certainly a busy month for cyber-attacks. From Microsoft to TransUnion South Africa, these are some of the biggest threats cybersecurity saw last month. Notorious Hacker Gang Lapsus$ Posts Stolen Source Code from Microsoft . . . In March, the Lapsus$ hacking group, infamous for …
As an entrepreneur, you may know that creating a Unique Selling Proposition (USP) for your business is important. But what is a USP, exactly? And more importantly, how can you go about creating one for your own business? Let’s take a closer look at Unique Selling Propositions, why you need …
A personal brand is more than a résumé. Your basic brand is more than an elevator pitch. It is more than a social media profile. Much more! Your professional brand is a codified manifestation of your innermost self, organized as a formalized expression of your outside professional self. It’s a …
